Whatever the reason, interested customers can now head to a Microsoft store and reserve their Lumia 900 with a $25 down payment. You'll be able to pick your phone up on April 8th, and will only have to pay the remainder of the $99 on contract price, which is a steal. Perhaps that’s why AT&T is saying the launch will be their biggest ever?
Actually, this probably relates to their marketing budget, which is sky-high (and we expect largely covered by the deep pockets of Microsoft). A lot is riding on this launch - Microsoft and Nokia need the Lumia 900 to be a hit if they hope to make any significant market gains in the United States prior to Windows Phone 8 this fall. And if they fail it will be very high profile, so there is a "betting the farm" feel to this launch.
Any of you plan to go put one on reserve? Let us know in the comments section!
source: The Verge