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Yahoo! now testing app-install advertisements across its mobile properties

Posted: , by Luis D.

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Yahoo! now testing app-install advertisements across its mobile properties
Yahoo! has begun trialling app install advertisements across its mobile services. The test-ads will appear in its Android and iOS "properties". We assume this means Yahoo's homepage and mobile selection of apps, such as Mail, Weather, Search, Finance, and likewise. 


A Yahoo! spokesperson confirmed that in-stream ads are being tested within an initial group of advertisers that sell mobile apps and want to present them to Yahoo's audience. Some of them are online gaming companies Kabam, Free, and Machine Zone.


The advertisements seem to be a part of Yahoo!'s broader mobile strategy that would see the former search giant gain leverage on the thriving mobile market. So far, the company hasn't fully utilized the opportunity in has in the mobile space. Last year, the company said that half of its traffic comes from smartphone and tablet users, but mobile revenue "is not material".


In addition to app install-ads, Yahoo! possibly plans to turn part of its homepage into an app platform, tentatively called "Touchdown." It will serve to point the landing page's large amount of traffic at an app-discovery service or some kind of proprietary app-store.


sources: AdAge and Re/Code

3 Comments
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posted on 04 Mar 2014, 02:40

1. Droid_X_Doug (Posts: 5845; Member since: 22 Dec 2010)


I am starting to wonder if 2014 will see a backlash against adverts?

posted on 04 Mar 2014, 03:25

2. sniperdroid (Posts: 123; Member since: 23 May 2013)


I think they brains behind Yahoo are a little passive, if they were aggressive they'd be running toe to toe with Google.

posted on 04 Mar 2014, 04:05

3. Droid_X_Doug (Posts: 5845; Member since: 22 Dec 2010)


Marissa had risen as far as she was going to rise at Google. Now we see why.

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