Yahoo's CEO might have been simply repeating what the WSJ printed in an August story. According to the businessman's bible, advertisers were seeing delays in launching ads because Apple has "kept tight control on the creative aspects of ad-making, something advertisers aren't used to." Ads were taking 8 to 10 weeks to launch, a timeframe that other networks were easily beating. Apple said that the wait time was well worth it for advertisers since the Cupertino firm delivered an interactive "app within an app" and delivered ads that did not require the user to leave whatever application he was using and launch the browser to see the advertisement. Early iAd customers, Nissan and Unilever, agree with Apple and advertisers says that Apple's interactive ads are 5 times as likely to be clicked on than the usual mobile ads from the competition.