Xiaomi racks up $196.3 million in sales on TMall during Singles' Day in China

Every November 11th is Singles' Day in China. It is the world's largest online shopping day, topping Cyber Monday in the U.S. As it turns out, Xiaomi was the top selling merchant for the holiday on the website of Chinese online retailer TMall. It also was the top seller of smartphones on other retail platforms like JD and Suning.

Among the special deals offered by Xiaomi for Singles' Day, the Xiaomi Redmi Note 2 was discounted 12% to $110 USD. The 64GB Xiaomi Mi Pad was priced at $173 USD after a $31 USD price cut. A popular purchase was the new Xiaomi Mi Band Pulse, which is similar to the very successful Mi Band, but adds a sensor to monitor the user's heart rate. By the end of the day in China, the device captured the top spot among smart devices offered in the sale.

This year, Xiaomi had $196.3 million in sales just on TMall alone during its Singles' Day event. Last year, it sold over $254 million overall on November 11th, up sharply from the more than $80 million it grossed on the date in 2013.

source: Xiaomi