Xiaomi Mi MIX gets noticed by Time Magazine

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Xiaomi Mi MIX gets noticed by Time Magazine
Xiaomi executives must be beaming like a brand new father. The latest edition of Time Magazine (the issue with President-Elect Donald Trump on the cover) features a story about the Xiaomi Mi MIX. The article focuses on the so-called "borderless device" and its designer  Philippe Starck. It includes references to the 6.4-inch display and the 91.3% screen-to-body ratio (it's actually a bit over 84%), and the ceramic acoustic technology which allowed Xiaomi to remove the earpiece speaker. With the latter technology in place, vibrations are transmitted through the glass in front allowing the user to hear sounds from the phone.

A mention in Time could help boost sales, but the device is not offered in the U.S. Additionally, it appears that the Mi MIX doesn't need any help in this department as it has been the subject of multiple sold out flash sales in China. And while the MIX is one concept phone that is being mass produced, building the handset is so complex that Xiaomi is limited to turning out 10,000 units a month.

The Xiaomi MIX is in good company with its appearance in Time. Seven years ago (can it really be that seven years have gone by so quickly?) the magazine awarded the Motorola DROID the title of Gadget of the Year for 2009. The phone hadn't even been on the market for a full month when Time editors picked the DROID over the Apple iPhone 3GS, which finished fourth.


source:   MyDrivers (translated) via XiaomiToday

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