Steve Jobs' widow, Laurene, was sitting in the audience, when Obama also asked companies to bring back either the cash hoard they have accumulated in offshore accounts (nudge, wink, Apple, Google and the rest), try to bring jobs here, or both. For his part, the President promised to help create the environment to do so, starting with tax breaks for bringing back home cash or jobs.
It's easier said than done, though - when Obama asked Steve Jobs what can they do to bring Apple's manufacturing jobs in the US, SJ simply replied "These jobs are not coming back", partly because companies with the manufacturing capacity and flexibility of assembly juggernauts like Foxconn just don't exist in a service economy like the US one.
As for the tax amnesty on money in offshore accounts brought back home, history has shown that similar programs ended up with companies just hoarding the cash locally instead of abroad, but investment and hiring didn't budge above the usual levels, making most of these talking points moot. Oh, well, it's the State of the Union speech.