There is no official word about this development on Simplexity’s web-site, as the news section has not been updated since 2012. In light of that, along with the fact that Wirefly’s website is simply “not available,” we interpret such conditions to not being related to happy events.
Wirefly had a reputation for selling devices at really cheap prices. Like many wireless agents though, such added subsidies meant more fine print, so the value was in the details. Despite the other services the Simplexity offered as well as being an online agent with Wirefly, it looks like the model could not perform given the current market conditions.
Chapter 7 bankruptcy typically causes all business operations to stop immediately. Then creditors get in line to recoup whatever debts are owed through the sale of assets.
sources: Phandroid and DroidLife