Windows RT tablets shipments fail targets, Microsoft to soon drop price?
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Turns out, if those sources are correct, Microsoft has managed to ship only a half of its 4 to 4.5 million target. That translates into shipments of nearly 2 million devices, with actual sales likely to be much less than that.
Windows RT on its own is not doing particularly well as various Microsoft partners have quit the idea of making a Surface RT tablet. Only Asustek Computer, Samsung Electronics, Lenovo and Dell have persisted. And even though Microsoft has offered incentives to partners, many still didn’t jump on the RT waggon.
Windows RT devices other than the Surface have allegedly sold merely 400,000 units.
Interestingly, what’s suggested next is that with the Surface Pro launch, Microsoft might lower the price of the RT-based Surface. Here’s to hoping.
source: DigiTimes
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24 Comments
1. Edmund posted on 30 Jan 2013, 08:28 4 9
Yet another negative story about Microsoft on phone arena. Why the hate ??
5. Nadr1212 posted on 30 Jan 2013, 08:36 3 3
And u deserve to be spanked b cuz they didn't do anything wrong 2 u so u shouldn't be even thinking about hating on them!
3. TheLibertine posted on 30 Jan 2013, 08:33 13 1
Hate?... These are news that Phonearena is supposed to tell us - "hate" is what users here do in the comment section.
11. GJanee posted on 30 Jan 2013, 09:22 1 3
3rd negative news on MS (today) plus remember the questions in that poll e.g. they did with nokia+android (before calling unbiased on them). almost all the reviews bash the wp/w8 os... how is this not hate?
i got into phonearena when those bulgarian guys (Ray, Dario, etc. if i recall correctly) were doing the most objective reviews possible for !all! os-es, but now i'm wondering why i still visit droidarena daily...
12. TheLibertine posted on 30 Jan 2013, 09:26 5 1
Because it has nothing to do with PhoneArena or its staff, if they post something positive or negative about your personal little OS favorite, wake up, damn it...
PhoneArena ist not MAKING any news, they are just wrapping up what happens around the mobile consumer technology world.
The poll, was, well a POLL, and it showed nothing more than user opinion.
22. ThreeFourSeven posted on 30 Jan 2013, 16:40 1 0
Please stop, you sound like a true fanboy. PA was the only site that publish news about the 920 being sold out at Amazon and other retailers. I have never seen other phones get that type of treatment on this site other than the iPhone. All of sudden its hate because its not favorable news towards Microsoft.
4. sats.mine2k4 posted on 30 Jan 2013, 08:35 2 0
2 days back, sales figure was 230,000. PA is reporting 400,000 so they actually are positive to MS. Motorola xoom and the surface RT should clash for the crappiest tablet ever made...
15. Aeires (unregistered) posted on 30 Jan 2013, 10:03 0 0
Yeah, because if they drop the price it would be bad for them to let us know. smh
24. jroc74 posted on 30 Jan 2013, 18:50 0 0
Like all the stories about Google, Apple and BB are positive..... :/
It is what it is. You didnt want a story about low RT sales? MS shoulda sold more then. Ppl shoulda bought more then.
6. Mozarrt posted on 30 Jan 2013, 08:36 0 0
The launch price of a Surface RT was to high anyway, especially when the market is gearing towards cheaper tablets and handsets.
They perhaps could of gotten away with it when only Honeycomb tablets existed.
7. imsickwithsmartphone posted on 30 Jan 2013, 08:36 1 1
Windows RT tablets shipments fail targets, Microsoft to soon drop price?
That's what I waiting for... hehe
9. ahhxd717 posted on 30 Jan 2013, 08:59 0 0
Well they priced it too high from the get go. You can get a Nexus 10 for cheaper, yet it has better specs and more apps, which will attract consumers. If they had managed to release it starting at like 350 that might have worked out a little better.
10. lubba posted on 30 Jan 2013, 09:18 0 0
MS's target competitor was Apple. That's why the price as it is. Though it is naive for MS to think as such as folks are moving away towards the expensive ipads and purchasing cheap kindles and nexuses. When the price of RT drops, sales will boost and when price also drops for the pro version, sales will be even better.
13. jove39 posted on 30 Jan 2013, 09:37 1 1
I think MS need to ask themselves one question - Why people should buy Surface RT over Nexus 7, 10 and iPad? Nexus devices are incredible value for money and Play store have tons of apps...And there are billions of i F a n s fans who see only apple devices!!!
And I don't think MS will have answer...just yet!!!!
14. jdep1 (banned) posted on 30 Jan 2013, 09:44 1 0
Windows rt is weak I was waiting for the surface pro. I'm sure many out there like me
16. Luuthian posted on 30 Jan 2013, 10:40 1 0
Aside from the Nexus 7, Nexus devices don't sell much at all in comparison to other brands. Didn't Phone Arena just divulge earlier that the absolute best selling Android tablets were Kindles, Nooks, and Galaxys? Here:
http://www.phonearena.com/news/Amazon-Kindle-Fire-owns-the-U.S.-Android-tablet-market-with-a-37-share_id39184
Nexus comes in at Number 4. And the Kindle and Nook don't even have access to Google Play! It's not even right to say people are more inclined to buy a Nexus 7, because they are only barely.
Microsoft's failure stems more from poor marketing and a lack of genereal interest. They have no "hook". Until they find a niche for themselves they'll just continue to spin their wheels.
18. tigermcm posted on 30 Jan 2013, 11:51 0 0
well if the prices drops great ill get one for my son but my real money is being saved for a nokia tablet
19. freebee269 posted on 30 Jan 2013, 12:05 0 0
"After hearing estimates of everything from 230,000 to more than a million,"
notice the disparity in the number, estimates are not fact. you shouldnt act like they are.
"That translates into shipments of nearly 2 million devices, with actual sales likely to be much less than that."
this is an opinion, not fact.
"Windows RT devices other than the Surface have allegedly sold merely 400,000 units."
again, allegedly is a guess not fact.
"Interestingly, what’s suggested next is that with the Surface Pro launch, Microsoft might lower the price of the RT-based Surface. Here’s to hoping."
you ended this article with "here's to hoping". lol. seems more like an agenda article than an informative article. nothing in this article was based on actual facts. this is why people say "phonearena is biased".
23. pfroo40 posted on 30 Jan 2013, 17:39 0 0
I doubt they'll lower prices. Microsoft has the money to be able to afford to float Windows RT, Surface and WP8 until they gain market share. Whether those platforms actually gain significant market share depends more on application developers and the purchasing habits of the users that have bought into the ecosystem. If Microsoft can actually get their divisions to work together to develop quality cross platform apps for Windows, RT, WP8 and Xbox, they will have a much better chance of success.
Regardless I would expect them to release an upgraded Surface RT with probably Tegra 4 sometime this summer/fall. If that one doesn't do better, then they may give up.
