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Windows Phone's latest stats show low-end devices dominate Microsoft's platform

Posted: , by Victor H.

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Windows Phone's latest stats show low-end devices dominate Microsoft's platform

Windows Phone device usage stats are out for January 2014, and they paint a picture of a platform dominated by low-end devices, while top-shelf devices like the Lumia 1020 have a marginal share. The data comes from AdDuplex, which, in its own words, is Windows Phone and Windows 8’s largest cross-promotion network.

There is one device that dominates the chart, and it’s one of the most affordable Windows Phones - the Nokia Lumia 520. In January, it accounted for a whopping 31% of the total platform usage. The Lumia 520 has risen to the top basically since its launch around mid-2013, and continues to grow its usage share until now.

Another interesting phenomenon in the Windows Phone ecosystem is that the combined share of the low-end Lumia 520, 521, 620, and 625 stands at 47%. That means that nearly half of all used Windows Phones are very affordable devices. Looking at just Windows Phone 8 smartphones, the usage share of affordable devices is even larger.

Just a quick glance at the pie chart also reveals that Nokia is still the most popular Windows Phone maker by a large margin. It commands 92.3% of all WP devices in use. Probably that’s why Microsoft bought the Finnish company after all, don’t you think?

source: AdDuplex via WinSuperSite

25 Comments
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posted on 30 Jan 2014, 10:06 5

1. Commentator (Posts: 2402; Member since: 16 Aug 2011)


The 520's good, solid device. The only downsides in my opinion are the lack of a front facing camera, and a slight, yet noticeable, hint of lag (which was surprising, given WP's reputation). Everything else makes for a great super-cheap smartphone.

posted on 30 Jan 2014, 10:11 3

3. praveen1033 (Posts: 5; Member since: 26 Jan 2014)


there might be some problem with your phone only

posted on 30 Jan 2014, 10:39 3

9. ihavenoname (Posts: 1378; Member since: 18 Aug 2013)


How do you know it's just his phone? Is it a tabu to say WP lagging?

posted on 30 Jan 2014, 10:52 1

11. Commentator (Posts: 2402; Member since: 16 Aug 2011)


It's not mine, it's my brother's. I don't know, maybe. I played around with it for a couple of days before I dropped it off with him (he's SUPER technologically challenged, so I set it up to be as simple as possible to use). The lag is nothing serious, but it felt that the response time was just a few milliseconds behind what it could have been, especially with a Qualcomm S4.

posted on 30 Jan 2014, 10:08 2

2. alpinejason (Posts: 262; Member since: 06 Sep 2011)


sounds about right i bought the lumia 520 for 69.99 1 week before xmas and i like it.

posted on 30 Jan 2014, 10:11 4

4. zuckerboy (Posts: 898; Member since: 22 Dec 2011)


bcuz high-end wp devices is cant meet the demand

posted on 30 Jan 2014, 10:12 7

5. isprobi (Posts: 197; Member since: 30 May 2011)


So Windows Phone is the new "dumb phone".

posted on 30 Jan 2014, 10:18 8

6. fouadqr (Posts: 290; Member since: 21 Nov 2012)


At least WP mid range and low end phones are waaaaay better than android dumb phone like galaxy young and ace ..

posted on 30 Jan 2014, 11:24 5

12. NokiaFTW (Posts: 2006; Member since: 24 Oct 2012)


More than half of the Android smartphones sold are mid to low-end devices. So get your facts right before you come out here and call other phones "dumb".

posted on 30 Jan 2014, 11:30 2

14. Commentator (Posts: 2402; Member since: 16 Aug 2011)


I didn't realize isprobi was an Android phone.

posted on 30 Jan 2014, 17:56 2

20. Liveitup (Posts: 1210; Member since: 07 Jan 2014)


No WP offers a great great smartphone experience, its the most imitated OS at the moment, great user experience Low to highend.

posted on 30 Jan 2014, 10:25 4

7. fouadqr (Posts: 290; Member since: 21 Nov 2012)


When nokia release lumia 930 lumia 830 ..then the high-end WP will sell well..
lumia 1020 is a device for the camera lover ..lumia 1520 is very very big !!
I own lumia 920 and I will buy a new high-end WP when nokia release phone with 4.5-5" and good spec..

posted on 30 Jan 2014, 11:32 3

15. DFranch (Posts: 140; Member since: 20 Apr 2012)


Same here. I have a 920, but really have my eye on the Lumia Icon (if verizon ever releases it). I really want that 20MP camera and 5" screen.

posted on 30 Jan 2014, 10:26 2

8. kindlefireowner (Posts: 349; Member since: 05 Dec 2011)


Why no CDMA love for the 520 from prepaid carriers. I would have brought one.

posted on 30 Jan 2014, 10:49 7

10. papss (unregistered)


Not surprising at all really. I'll continue to buy the high end lumias.. Such an awesome platform and the 1520 while big is now normal to me... Just wish it were red versus black

posted on 30 Jan 2014, 11:26 6

13. NokiaFTW (Posts: 2006; Member since: 24 Oct 2012)


I'm just waiting for an international version of the Lumia 929/Icon. :D

posted on 30 Jan 2014, 12:14

16. corporateJP (Posts: 1555; Member since: 28 Nov 2009)


This information is like a spinning wheel or a Charlie Sheen bender, you know how the story ends...

posted on 30 Jan 2014, 13:53 1

17. papss (unregistered)


How does it end exactly? Not sure I get what you are saying.

posted on 31 Jan 2014, 00:24

23. NokiaFTW (Posts: 2006; Member since: 24 Oct 2012)


It will probably end in WP overtaking Android in the low end marker.

posted on 31 Jan 2014, 14:44

25. PBXtech (Posts: 977; Member since: 21 Oct 2013)


Not if MS doesn't lower the license costs.

posted on 30 Jan 2014, 15:34 3

18. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)


They should make 1GB of RAM standard for low end smartphones (: 512mb just doesn't cut it anymore!

posted on 31 Jan 2014, 00:22 1

22. NokiaFTW (Posts: 2006; Member since: 24 Oct 2012)


Check out the Lumia 525 :)

posted on 31 Jan 2014, 00:34

24. GeekMovement (Posts: 1501; Member since: 09 Sep 2011)


What did they already release it?! I'm so behind on this. Thanks for the tip.

posted on 30 Jan 2014, 15:37 2

19. Leonis (Posts: 334; Member since: 08 Jan 2014)


I said this in a comment 2-3 days earlier but got a warning for trolling. Thx PA. If i gets banned now I wont come back.

posted on 30 Jan 2014, 20:54 2

21. aksa123 (Posts: 203; Member since: 30 Jan 2014)


"That means that nearly half of all used Windows Phones are very affordable devices". True, you don't need a high-spec phone to run most wp apps. Some heavy apps are even optimized for 512MB of RAM.

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