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Windows Phone developers unhappy with Microsoft's underperforming in-app ad network

Posted: , by Alan F.

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Windows Phone developers unhappy with Microsoft's underperforming in-app ad network
Microsoft developers are not happy about the performance of Redmond's in-app ad network, Microsoft PubCenter. According to a report published on Wednesday, poor fill rates as low as 2% are upsetting the code jockeys that write for Windows Phone. Of course, Microsoft is not a company that is known for advertisements, unlike Google. The latter has a Windows Phone 8 SDK for AdMob, which means that Windows Phone developers who want to get paid for ads appearing on their apps, might need to hop over to a rival.

The failure of PubCenter to provide a stream of income for Windows Phone 8 developers also affects Windows Phone 8 users. With ads unable to line the pockets of developers with moola, those writing apps for the platform will have to stop depending on advertising dollars and will start charging for their apps. So instead of downloading free apps supported by a robust in-app ad network, WP8 users will have to support the entire process by reaching into their wallets and purses to pay for apps that might have been free otherwise.

One developer complained that his earnings have fallen 99.5%. Microsoft responded in one forum by saying that it is trying to build a stronger and more reliable ad serving platform. It defends the use of geographic relevance by giving the example of a U.K. eatery advertising in the U.S. That, of course, would be a total waste of an ad impression.

source: MicrosoftDeveloperNetwork via WMPoweruser

33 Comments
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posted on 12 Mar 2014, 08:40 7

1. Arthurhkt (Posts: 89; Member since: 19 Apr 2012)


There you go Microboy, app developers are one of your trump card, if you still doesn't want to listen to their voice, don't ask your self why you still unable to catch up with iOS and Android. Sincerely from someone who are trully wish the best of them. (And owner of Lumia 925)

posted on 12 Mar 2014, 10:00 4

15. LiyanaBG (Posts: 307; Member since: 07 Nov 2013)


correct Microsoft are shooting themselves in the foot

posted on 12 Mar 2014, 19:50 1

26. sgodsell (Posts: 1210; Member since: 16 Mar 2013)


Considering the most popular method of monetizing your app Now is to make it free, then either use ads or in app purchases. This works for Android and iOS. The problem with free apps is Microsoft makes nothing from the store or in app ads.

posted on 12 Mar 2014, 18:56

25. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


Windows Phone is great... It just needs to do better on the app part....
........ .....
http://www.wpcentral.com/windows-phone-performs-well-pcmag-2014-reader-awards

posted on 12 Mar 2014, 08:42 6

2. pokharkarsaga (Posts: 361; Member since: 23 Feb 2012)


MS is very lazy in doing things.WP 8.1 should have been launch at Build 2013 with strong in app ad network.

posted on 12 Mar 2014, 09:35 3

11. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


WP does, and always has had, a strong ad network.. This article is just about MS stupid little sorry network that barely nobody uses... WP has actually shown to be the most profitable platform, and AdDuplex proves this.. AdDuplex is WP's, and W8's, premier solution, and that is what the vast majority of developers on WP use... This article should stress this point!

http://www.adduplex.com/

http://blog.adduplex.com/2013/04/adduplex-windows-phone-statistics.html

posted on 12 Mar 2014, 09:06 1

3. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


Yeah, but most developers don't use this service.. It's not very popular, so this hasn't affected very many developers...
They need to just switch to a better service ASAP...
............... Nobody's jumping ship.. DON'T PANIC!

posted on 12 Mar 2014, 09:20 6

5. AliNSiddiqui (Posts: 373; Member since: 19 Sep 2012)


Yes because you would obviously happen to know the exact percent of developers using this service.

posted on 12 Mar 2014, 09:30 1

9. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


No, I don't and that's why I didn't post it.. Lol.. What are you talking about?

But, I do recall WPCentral saying that AdDuplex is by far the largest on WP, that MS service is tiny. I never even heard of it until today.. Look for yourself..

http://www.adduplex.com/

http://blog.adduplex.com/2013/04/adduplex-windows-phone-statistics.html

posted on 12 Mar 2014, 09:13 4

4. N-fanboy (Posts: 538; Member since: 12 Jan 2013)


Somebody sould punch M$ in the balls, if it has a pair, that is.

posted on 12 Mar 2014, 09:36

12. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


Lol!!!

posted on 12 Mar 2014, 09:26

6. rinque85 (Posts: 5; Member since: 12 Mar 2014)


Come to BlackBerry, it's calling your name.
Make a lite version, and if your product is good the people will pay for the pro version.

posted on 12 Mar 2014, 09:32 5

10. rinque85 (Posts: 5; Member since: 12 Mar 2014)


Oh how I miss WM6.5 and my HTC HD2! Too bad MS dropped it like a hot potato right after it came out into the wild.

posted on 12 Mar 2014, 09:26 3

7. VLaRueC (Posts: 112; Member since: 18 Dec 2012)


I was about to take this post seriously but then I realized it was written by the phone arena troll for Windows Phone. I'm sure there are other articles out there more important to educate us on...

posted on 12 Mar 2014, 09:40

14. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


Yeah, it doesn't tell the entire story... As usual...

posted on 12 Mar 2014, 09:28

8. 7thspaceman (Posts: 1080; Member since: 14 Feb 2011)


hmm Microsoft CEO Nadella must get this matter set in the right NOW!! So that Microsoft's investment in buying some of Nokia's mobile assets Pay off. they might be wise to study how Apple does things to get Apps developers happy and prosperous to keep making apps for their iPhone's and iPads.

posted on 12 Mar 2014, 09:39 1

13. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


No, this is not a issue.. Barely anyone uses this MS service..
....................
Everyone knows that AdDuplex makes sure that developers for WP/W8 get payed very well... This is the largest ad service on WP, and the vast majority of developers use AdDuplex.

http://www.adduplex.com/

posted on 12 Mar 2014, 10:10 3

16. jroc74 (Posts: 4720; Member since: 30 Dec 2010)


So....I've been reading but I cant figure it out...whats the difference between this and pubCenter....and why would devs mention it if they have another service thats better?

From what I can tell....Adduplex doesnt really make devs money like AdMob does or pubCenter could?

http://blog.adduplex.com/2011/05/monetize-your-apps-with-adduplex.html

"Update: As of January 2012 this option has been discontinued. We decided to focus on what we do best - help you promote your apps. We recommend that you use other ad networks focused on monetization to make money from advertising. For optimal performance we recommend using commercial ad networks and AdDuplex in combination. This can be done either manually or using a meta control such as AdRotator."

Seems like Ad Duplex cant be used alone to try to make money with ads. Or cant be used alone anymore.

posted on 12 Mar 2014, 10:33 1

19. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


I don't know.. I'm not super familiar with this stuff at all.. This is just how I perceived developers are making money on WP.. Regardless, MS device isn't that popular, I wouldn't think, because it's rarely ever mentioned.. Now, Admob does ring a bell.. I'll have to dig around on WPC to find out more.. I know that reports have shown for WP to be very profitable for developers though.. I can ask Daniel Rubino at WPC he knows the in's and out's of pretty much everything Windows related... The point is that most developers ARE getting compensated with WP.. That's never been a issue, but this article reads like it is, and can be kinda misleading at first hand.. You did the right thing by looking for yourself, and not believing the hype.. Like I said, theirs much more to this story..

posted on 12 Mar 2014, 10:34

20. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


I meant that "MS service isn't that popular"

posted on 12 Mar 2014, 10:12 4

17. joey_sfb (Posts: 2892; Member since: 29 Mar 2012)


I just install windows 8.1into lenovo think center.

I was about to accept the default setting like I usually do but curiosity gets the better of me so I peak into customize. And I am sure glad I did as there are plenty of options that I would rather it be off like senting my data to Microsoft Ads service. Allowing Microsoft log my usage pattern for them to improve their services.

Glee I thought I have already paid them and till they are behaving like free software.

The only positive aspect is that I could switch it off via customise during installation.

posted on 12 Mar 2014, 10:26

18. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


??????

posted on 12 Mar 2014, 12:01 4

21. Taters (Posts: 2903; Member since: 28 Jan 2013)


No surprise. If I was a developer I wouldn't want to develop for WP8 either.

posted on 12 Mar 2014, 18:55

24. rodneyej1 (Posts: 3537; Member since: 06 Jul 2013)


List your reasons.

posted on 12 Mar 2014, 20:44 2

30. Scott93274 (Posts: 869; Member since: 06 Aug 2013)


Well poor ad support and miniscule user base would mean minimal returns for your efforts (At least compared to iOS and Android OS). Both issues would improve over time though (Hopefully).

posted on 12 Mar 2014, 12:36 1

22. Jabarkas (Posts: 18; Member since: 05 Jul 2012)


I would rather pay for an app than have ads in it. They only drain your FUP and patience.

posted on 12 Mar 2014, 13:34 4

23. marbovo (Posts: 637; Member since: 16 May 2013)


Thats why most of ad suported apps have the option($$) to stop the ads...

posted on 12 Mar 2014, 20:23

27. SemperFiV12 (Posts: 748; Member since: 09 Nov 2010)


The good thing is... A lot of Windows Phones apps are Free AND Ad Free... I guess, the bad thing is, developers don't want to develop.

Seems like Windows Store is progressing just fine, and I prefer AD FREE experiences. I also would rather have it FREE... so it is a compromise, but it's OK right now.

posted on 12 Mar 2014, 20:41 3

29. Scott93274 (Posts: 869; Member since: 06 Aug 2013)


Well, developers need to be compensated for their work. So they should charge for the app, or have adequate advertisement revenue. Though the idea of free apps without ads is cool, just not realistic.

posted on 12 Mar 2014, 20:38 2

28. Scott93274 (Posts: 869; Member since: 06 Aug 2013)


Well this is odd. Something that Microsoft is failing at that is actually a plus for the consumer. Granted that I would rather not have to pay for my apps, but I'm also a fan of advertisement free apps.

posted on 13 Mar 2014, 19:41

31. SemperFiV12 (Posts: 748; Member since: 09 Nov 2010)


That is exactly what I just said (#27)... to which you replied (see #29).

Seems like I may have mucked up my message, but we are in agreement.

posted on 17 Mar 2014, 16:23 1

32. Whodaboss (Posts: 176; Member since: 18 Nov 2011)


Good. Charge me. I don't like adds anyway.

posted on 04 May 2014, 03:06

33. sebastienb (Posts: 1; Member since: 04 May 2014)


Developers should consider using AdDeals ad network for Windows Phone since it provides non intrusive quality ads, great daily deals on apps for end users, more money / monetization and free cross promotion so more downloads for developers.
So there are ways to make more money for WP developers.

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