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Windows Phone 8 just 19% of WP ecosystem, if we believe the numbers

Posted: , by Michael H.

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Windows Phone 8 just 19% of WP ecosystem, if we believe the numbers
We're not the biggest fans of statistics pulled from ad networks, because there's always something off with the numbers, but unfortunately, it's hard to get numbers otherwise. Still, if the numbers are even close to true, AdDuplex has found out some interesting things about the Windows Phone ecosystem, including that even though Windows Phone 8 only holds 19% of the WP ecosystem, Windows Phone usage overall is on the rise.

We saw the initial report from AdDuplex yesterday, which showed that in the US 43% of Windows Phone devices were WP8, and now the numbers are getting fleshed out some more. Of course, it has to be mentioned that these numbers are based on data gathered by the AdDuplex ad network, which is cross-platform, but only covers 215 apps in the Windows Phone Store, and all of the data collected came from just one day - January 3rd, 2013. Additionally, AdDuplex makes the disclaimer that no professional statistician was part of this process. So, it's really on you as to how much faith to put in this data. The data does seem pretty comprehensive, but it could easily just be meaningless percentages and an abundance of charts. 

According to the data gathered, although 43% of Windows Phone handsets in the US are WP8, when you go worldwide, that number drops quite a bit to just 19% of WP devices worldwide being WP8. This shouldn't really be surprising, since WP8 has only been on the market for 2 months, less in some regions, and there was no option to update WP7 devices to the new OS. What's even more odd is that according to the data showed yesterday, 43% of Windows Phones in the US are WP8, but on the device breakdown, the only WP8 devices listed are the Lumia 920 and HTC 8X, but they make up just 27% of the US device chart. Even adding in the entire "other" section of the chart would only make WP8 42%, and it seems unlikely that every single "other" device is WP8. 

There are a lot more numbers from countries around the world, and breakdowns of AT&T devices here in the states, but we'll leave that in the slideshow, or you can hit the source for more. It seems true that WP8 is making a push, and there's every reason to believe that Nokia is leading the way in the ecosystem, but if these numbers are right, it looks like a US-only type of thing right now. 

source: AdDuplex


12 Comments
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posted on 08 Jan 2013, 15:02 10

1. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)


All I see is nokia.

posted on 08 Jan 2013, 17:24 4

2. freebee269 (Posts: 498; Member since: 10 Aug 2012)


i think nokia's numbers come january 24th are going to be around the 10 million mark for Q4. remember, this is how android started off with the droid campaign. you have to start somewhere, and you almost always have to crawl before you walk.

posted on 08 Jan 2013, 17:55 5

3. UrbanPhantom (Posts: 948; Member since: 30 Oct 2012)


I think the primary difference is that early Android phones were total crap, and the Nokia Lumia 920 and HTC 8x are good devices. Then again, the competition is better too...

I predict WP8 will easily secure 3rd place, and it may possibly grow enough to eventually challenge iOS and Android for top spots. Time will tell, but the smartphones available for this OS platform are pretty awesome thus far!

posted on 08 Jan 2013, 18:52 1

4. phil2n (Posts: 466; Member since: 30 Apr 2012)


We will wait for the final numbers of Nokia or MS.

The Fact is in their hands

posted on 08 Jan 2013, 21:06

5. eisenbricher (Posts: 965; Member since: 09 Aug 2012)


Haha.. see the fun part here? How India influences the international charts?
Extremely important market for Nokia.

posted on 08 Jan 2013, 21:57 1

6. B3BLW29 (Posts: 237; Member since: 02 Mar 2012)


I've been saying the same thing but they are not launching new devices in India fast enough...

posted on 09 Jan 2013, 01:26 1

7. platformwars (Posts: 60; Member since: 14 Sep 2012)


The Only problem i have with Windows Phones are the High Prices even for mid level specs... i know that the OS doesnt need the Specs that an android needs to run smoothly.. but still.. in India(an important market for Nokia) the Nokia Lumia 920 is more expensive than the Samsung Galaxy SIII/Note II, HTC One X+ etc.

Since the OS doesnt need Top End Hardware so the cost of building the phone should be less as well.. I dont believe that the Dual Core Chip and 1 GB Ram on Nokia are more expensive than the specs the Top End Anrdroids Carry..

If MS and Nokia want market share then they should be pricing the devices aggressively and not try to make huge profits from Day One..

posted on 09 Jan 2013, 07:53

8. Altair (Posts: 298; Member since: 02 Feb 2012)


Well, I love my yellow Nokia Lumia 920!

posted on 09 Jan 2013, 07:55 1

9. SIGPRO (Posts: 350; Member since: 03 Oct 2012)


In a few years ios and android shares will be declined it is just a matter of time.
I think WP will be doing great!

posted on 09 Jan 2013, 08:17 1

10. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)


For low end devices i think wp is better than android coz if you compare a wp such as the lumia 510 vs a similarly priced android phone, 510 would be fluid but android would stutter like crazy. most people use few apps on low end devices so apps arent a big factor there. spec wise the 510 has a single core 800mhz snapdragon s1 yet in the hands-on it handled panning and pinch to zoom on the browser like it was nothing, i know it doesnt have flash support but even so. wp can easily take the low end market from android and then we will see how fast the wp market share increases in the world.

posted on 09 Jan 2013, 09:05

11. cdgoin (Posts: 355; Member since: 28 Jul 2010)


Huh..? Wheres 7.5 (Tango) and 7.8 (APollo) some phones have been upgraded to those and or come with them standard.. somethings off with the data

posted on 09 Jan 2013, 12:31

12. zuckerboy (Posts: 715; Member since: 22 Dec 2011)


19 phones then LOL

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