Windows Phone 8 could let Microsoft accomplish what Google couldn't
0. phoneArena 21 Jun 2012, 07:46 posted on
No doubt you've all seen the coverage of today's presentation by Microsoft. Windows Phone 8 has been previewed, showing off the new capabilities for developers, and a little bit of what to expect as an end user, and it was all pretty impressive...
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1. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)
"Being open has limitations as well."
I wish they could have at least included a file manager, mass storage mode and sideloading.
The Galaxy S III still seems like the best phone choice, but I guess I'll be waiting on Nokia's HD Multicore PureView device for now.
MS Surface seems also like a good buy for me. I want to replace my Transformer Prime so bad with a Core i5 W8 tablet.
I want to hold two devices, one Android and one Metro, I just can't seem to decide on which combination, tablet and phone wise. Combining both really seems like a very good experience. Competition pushes innovation!
40. The_Godfather (Posts: 184; Member since: 26 Apr 2012)
Just one line "No One Can Beat Tech Giant "Microsoft" in its field" Apple had his days which are going to be over very soon.
3. thunderising (Posts: 225; Member since: 25 Nov 2011)
Great. Another talking software on my device
4. jaafar2k (Posts: 17; Member since: 14 Oct 2011)
Nice article good read But one thing android is going too lead wait till android 5
6. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Not expecting WP to take the lead in the market, but it will be a dominant player.
9. taz89 (Posts: 2014; Member since: 03 May 2011)
when you mean dominant do you mean 3rd place...cant see android or ios losing too much marketshare in the next year or 2...3-4 years time who knows
10. snowgator (Posts: 3340; Member since: 19 Jan 2011)
Don't downplay third place. Just rounding numbers off, if in say two years Android sets at 45%, iOS is at maybe 35%, WP is at even 13%, and "other" (sorry BlackBerry fans- just an example) is the other 7% in a Multi-Billion or even a trillion dollar industry, that is HUGE money!!
Plus, if they are even that successful, than that means their Tablet offerings are also selling well, as MS is trying to push a whole ecosystem, and (sorry Android fans- just an example) Microsoft has taken advantage of flat Android Tablet sales to challenge the iPad. Throw in their still HUGE profits from the PC/laptop/whatever is left of notebook sales, and third place is a WONDERFUL place to be setting!!
13. remixfa (Posts: 14251; Member since: 19 Dec 2008)
I think it will be a 2nd place finish behind Google. Its unlikely that Android will fall from the top now.. its too prolific. However with iOS becoming more "android" with each iteration and only minute changes in its looks, MS has a real opportunity and chance to swipe second place from Apple. Its easy, its fresh, its animated, and now its getting the missing features it needed to compete.
It has enough to keep the entire middle segment of people happy, from those that straddle the "i want it easy, but i dont want to be controlled" side to the "i want to fiddle but im not a computer nut" side... which is the bulk of the masses.
25. good2great (Posts: 1042; Member since: 22 Feb 2012)
the iphone is OLD... each phone and software update will continue to be incremental. they mastered the ability to capture the most common of customers with a visually attractive design with a high class polish over its basic features...
android is the NOW, it was a replacement for the horrible job that windows mobile 6.x did and became an alternative of choice other than bberry and iphone...
android is like that fancy buffet restaurant... u pretty much feed yourself what you want. its not too expensive to eat there but the food is delicious!
this fight is between windows and android... apple will remain 2nd... the victor between wp8 and droid will take the #1 spot the loser will be 3rd...
34. Synack (Posts: 669; Member since: 05 Jul 2011)
Nice statement. Give WP8 free wireless tethering and it'll be my next phone.
19. neutralguy (Posts: 1152; Member since: 30 Apr 2012)
if iOS doesn't overhaul its archaic UI, then it'll be left behind. It's vintage look is kinda boring nowadays. I'll see WP shares of the market greater than iOS. But still, android will not be beaten for at least 5 years.
35. beefsupreme (Posts: 32; Member since: 07 Dec 2011)
That's the problem iOS is facing now. It doesn't change because in Apple's mind it's 'iconic' while to some people it has become outdated even with the new things they add because it always has looked the same.
5. good2great (Posts: 1042; Member since: 22 Feb 2012)
Good read Michael,
i hope the best for Microsoft/Windows
i figured it would be more of a competition between WP8/Android than Apple...
8. KingShango (Posts: 89; Member since: 16 May 2012)
WP8 looks great but it won't mean anything without great hardware. The first wave of WP7 phones seemed like afterthoughts and I think thats the biggest reason they didn't gain much traction. Now that WP supports multicore and higher res hopefully we'll see some new "halo" devices from the handset makers.
14. snowgator (Posts: 3340; Member since: 19 Jan 2011)
Wow, great observation. I know a lot of WP sites are abuzz about Samsung using the Note 2 and GS3 devices and putting WP 8 on them, and I say the same thing. I would rather Sammy put out 1 monster, unique high end WP device designed with WP 8 in mind.
HTC had the right idea with the Titan and Titan 2, then a few months later went and slapped Android on it and the excitement died. People forget how well the Titan sold at first, far outselling the Focus S at launch and outperforming expectations by a wide margin. Then, it just got lost in a sea of HTC look alike devices.
This is why people still believe Nokia will be the near exclusive worldwide presence of WP when the dust settles. They want to stand apart. They want exclusives, and fight hard to get them.
Basically, I just threw a really wordy post to just say what you said a ton better Shango:
"WP8 looks great but it won't mean anything without great hardware."
And the congregation said "AMEN!!"
36. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
It seems Nokia is actually differentiating on hardware and design, with patented tech like PureView and RichRecording. The rest, like Navteq, benefits from non exclusive growth of the entire Windows Phone ecosystem. Nokia's alliance gives it an exclusive first look for its leading edge hardware plans, but it's also getting real cash benefit from the WP sales of HTC, SAMSUNG, etc.
21. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
That's why MS made the deal with Nokia.
26. KingShango (Posts: 89; Member since: 16 May 2012)
Michael, after posting the articles about switching from Android to WP how do you think the upgrades in WP8 will stack up against the competition?
29. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Can't really make that call until we see the end-user features for WP8. This was just a developer preview.
33. Whodaboss (Posts: 176; Member since: 18 Nov 2011)
WP had great hardware for it's Mango devices. Just because it didn't have dual this or that didn't make the WP devices any less than any other phone. WP has always been smooth and worked flawlessly. Just because MS will have upgraded hardware doesn't make it previous phones look any less. MS is adding more robust features and therefore would have been foolish not to use the most updated hardware available for their 3rd generation devices. Any competitive business will always seek to provide newer hardware and or features in their products for public consumption.
11. cornerofthemoon (Posts: 540; Member since: 20 Apr 2010)
My only gripe with WP7 was it's lack of SD support but it looks like that is about to be rectified. Too bad, I think Microsoft lost a lot of potential customers to Android because of this oversight.
12. Normil (Posts: 17; Member since: 02 May 2011)
Always enjoy reading your articles Michael, keep them coming.
15. remixfa (Posts: 14251; Member since: 19 Dec 2008)
great article michael. I got no bones to pick with anything in the article. :)
Did your time with WP7 have an influence in how you saw the announcement? A little more vested than you might have been otherwise?
22. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
I wouldn't say more vested, but it gave me a better knowledge base to work from. This piece would have required a lot of research if I hadn't taken the time to learn about the WP ecosystem. Of course, that's the best part about this job: playing with technology can be called "research"!
16. miguel6632 (Posts: 21; Member since: 25 May 2012)
There is a lot of people that comment on windows os without trying it. I went to a microsoft traning for it and i started to feel in love but wasnt sure. They gave us a free phone so we could try it. 1st week i was like bah. After that it replaced my android 2.3 untill i lost it. Windows is a great os love it and just need a few apps missing for my job then i would gladly switch to windows. Easy to use reliable and jsut plain stupid simple
17. darac (Posts: 2156; Member since: 17 Oct 2011)
How will Microsoft gain share with WP8 if it requires dual core? Also, a license will add 15 bucks to even the cheapest phone they offer.
The world is actually just about to enter a smartphone revolution with developing markets adoption of cheap low end and lower-midrange products.
Seems like nothing can prevent android from spreading like a forest fire in those segments.
18. snowgator (Posts: 3340; Member since: 19 Jan 2011)
It won't require multi-core, it is optimized to run on them. If you go to the HTC WP8 Roadmap, the lowest tier device has a single core.
27. TylerGrunter (Posts: 1170; Member since: 16 Feb 2012)
Don´t know if it will require multi-core or not, but they said it will be based on the S4 Plus, and all the S4 Plus family is dual (and the others S4 dual or quad core).
And the one that you comment on I guess is the MSM8227 metioned in the phonearena article. Also a dual core, only at 1 GHz.
23. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Android certainly has the advantage in emerging markets, but it's not like WP7 devices are going to disappear with WP8. Tango was designed for lower-end handsets, so MS has an option for those markets until dual-core hardware eventually becomes low-end.
20. Suts_97 (Posts: 124; Member since: 05 May 2012)
"Google learned from Apple that being closed has its limitations, but Microsoft learned from Google that being open has its limitations as well." I loved this sentence, good job Michael!
24. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Thanks! Felt good to write that one.
28. jove39 (Posts: 1385; Member since: 18 Oct 2011)
Apparently...Google is trying very hard to overcome lack of complete eco-system which MS and Apple has advantage of...to some extent Google is successfull as well...windows 8 will let me sync google contacts, mail, calendar in peoples app, which is good...if they could offer integration with windows like -
Google drive to appear as partition in My Computer
Windows Media player to have integrated google music library
Gtalk with support for video chat, hangout and google voice calling/text
All this will help people to keep using Android and enjoy all google features on windows as if they are built into it!
30. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
1) You can have G Drive as a folder, so if you want it to have it as a partition, just make a partition, and drop the folder there.
2) That would be cool, but...
3) All of those things can be done in the browser. Why do you need a separate app?
31. downphoenix (Posts: 2563; Member since: 19 Jun 2010)
All this looks very promising, but WP7 never really gained any serious ground. This does look like a more complete product though, and its coming in at a good time to coincide with Windows 8. We'll see if it pays off. Im optimistic, but at the same time I wont do like most people and automatically assume that it will just because its microsoft at the helm. They like to bully themselves into new markets with their deep wallets, but that doesnt always work. It worked with products like XBOX, but it didnt work for Kin, WebTV, etc.
32. mahoganyheart (Posts: 11; Member since: 23 May 2012)
If what you're saying is really the intentions of Microsoft, I believe they have a good chance to finally make an impact on the mobile market in two years or three.
37. B3BLW29 (Posts: 238; Member since: 02 Mar 2012)
Good article :).
I wish they would release their tab with a competitive price tag really want one :)
38. BenCjamin (Posts: 80; Member since: 13 May 2011)
You guys are kidding right? Windows is going to knock out Apple for number 2? Have you guys counted the isheep out there? Way too many people, lots of my friends included, will never change from the apple ecosystem because that's what they've had in the past that's what has worked for them and it keeps on giving.
39. The_Godfather (Posts: 184; Member since: 26 Apr 2012)
Just one line "No One Can Beat Tech Giant "Microsoft" in its field" Apple had its days which are going to be over very soon.