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Who's afraid of the big bad smartwatch? Not Swatch

Posted: , by Alan F.

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Who's afraid of the big bad smartwatch? Not Swatch
While 2013 saw a number of smartwatches get released, including the crowd-funded Pebble, the Qualcomm Toq and the Samsung Galaxy Gear, things are really supposed to pick up this year, especially with watches due from LG, Nokia, and if the problems can get ironed out, Apple. You might think that this could lead to the death of some fashion watchmakers, but at lest one "traditional" timepiece producer, Swatch, see this as an opportunity.

While we just called Swatch "traditional," its designs really aren't. Swatch sees the smartwatch craze as a chance to get the person wearing nothing on his wrist, to try wearing a watch. Soon, that person might decide to switch to a more fashionable timepiece like the ones that Swatch sells.

"The smartwatch is an opportunity for us, whatever happens. If people who never used to wear anything on their wrist start wearing a so-called smartwatch, then we certainly can convince them quickly to try wearing a beautiful watch instead."-Nick Hayek, CEO, Swatch

Swatch did sell something akin to a smartwatch about 10 years ago after inking a deal with Microsoft. The Swatch Paparazzi used radio signals to receive stock quotes, sports scores, horoscopes and news. Swatch CEO said about the product, "We have all the know-how but we do not want to build up stock of technology bombs people won't want to buy." Meanwhile, luxury watch makers aren't losing sleep over the smartwatch craze as they are aiming at a different market than the tech companies making smartwatches are.

source: Reuters

17 Comments
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posted on 11 Jan 2014, 04:18 8

1. WHoyton1 (Posts: 1629; Member since: 21 Feb 2013)


LOL, faint traces of Nokias reaction to the iPhone here!

posted on 11 Jan 2014, 04:20 2

2. KillgoreTroutTime (Posts: 365; Member since: 06 Jan 2014)


I doubt they really know what they are doing. At best, I could see them coming out with something similar to the g-shock 'smartwatches'. Those were disappointing at best.

posted on 11 Jan 2014, 10:40 1

11. Commentator (Posts: 2436; Member since: 16 Aug 2011)


The article said nothing about Swatch intending to make a smart watch. It was about how Swatch sees the supposed smart watch "craze" (shades of the 3D TV "craze?") as an opportunity to sell real (dumb?) watches.

posted on 11 Jan 2014, 04:26 7

3. __0__ (banned) (Posts: 242; Member since: 07 Jan 2014)


Smartwatches and useless , nothing more than a kid's toy . Real watches for me anyday of the week .

posted on 11 Jan 2014, 07:25 1

7. StreetNerd (Posts: 711; Member since: 08 Dec 2010)


True story, Gotta love Guess Collection watches :D

posted on 11 Jan 2014, 07:49 1

8. __0__ (banned) (Posts: 242; Member since: 07 Jan 2014)


I currently wear fossil and swatch

posted on 12 Jan 2014, 18:59

15. Pancholo (Posts: 377; Member since: 27 Feb 2012)


I have always loved Casio thanks to my father's obsession with them, but recently I have switched to Fossil's and Swatch's crazily beautiful and bold stuff.

Real watches for the win!

posted on 12 Jan 2014, 21:48

16. __0__ (banned) (Posts: 242; Member since: 07 Jan 2014)


Yeah i have some casio G shocks too , used to be fan of those durable watches . Hi5

posted on 11 Jan 2014, 04:27

4. TheMan (Posts: 411; Member since: 21 Sep 2012)


There's truth (at least in part). Big, ugly, with a UI that still needs work is what I come away with in viewing the current offering. I haven't seen all players, but smartwatches as a group are still in its brick phone stage.

posted on 11 Jan 2014, 04:54 2

5. WHoyton1 (Posts: 1629; Member since: 21 Feb 2013)


The pebble is quite refined!

posted on 11 Jan 2014, 05:07 1

6. KillgoreTroutTime (Posts: 365; Member since: 06 Jan 2014)


Think of smartphones before the iPhone came on to the scene. I think Apple with jump start the smartwatch/wearables market. After they do, we will have awesome gadgets from not only Apple, but whatever companies can keep up with them.

posted on 11 Jan 2014, 08:55 1

9. darkkjedii (Posts: 12019; Member since: 05 Feb 2011)


Swatch was all the rage back in the day.

posted on 11 Jan 2014, 09:41 1

10. samirsshah (Posts: 61; Member since: 10 Mar 2011)


I fully agree with WHoton1. swatch is a fool.

posted on 11 Jan 2014, 12:09

12. ishcabible (Posts: 1; Member since: 11 Jan 2014)


But Swatch is much more than the Swatch brand, which has some really weird designs. They also own Breguet, Omega, Blancpain, Glashutte, and other luxury watches. They really don't have much reason to worry regardless.

posted on 11 Jan 2014, 17:08 1

13. jael206 (Posts: 128; Member since: 18 Jul 2012)


Who's afraid of the big bad digital camera? Not Kodak
Who's afraid of the big bad app-based touchscreen smartphone? Not Nokia & RIM
Who's afraid of the big bad iPhone? Not Ballmer

These CEOs need to realize something.. Innovations are scary! They need to catch up before they get left behind.

posted on 11 Jan 2014, 17:53

14. AeroPrime (Posts: 160; Member since: 21 Feb 2011)


This article reminds me of a song I'm not afraid......!!!!!!!!

posted on 13 Jan 2014, 09:24

17. marbovo (Posts: 656; Member since: 16 May 2013)


Fact! Everyone who is talking the end of watch industry have never and will never use a real swiss automatic watch.

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