To show you how the white box names have been picking up momentum, the combined market share of tablet produces not in the top 5 rose to 39% in the second quarter of 2013. That compares to the 26% combined share for these lesser known names in the second quarter of 2012.
While Asus and Acer have been selling their dual-core powered 7 inch slabs for 5000 NT ($169 USD), consider that some white box manufacturers are selling competitive tablets for 2000 NT ($68 USD). and in the states, some white box tablets are even cheaper. Deep discounter Walmart is offering Xelio's 7 inch tablet for $49. For $89 you can buy a NextBook with an 8 inch screen, Android 4.1 under the hood, 8GB of native storage and a 1.5GHz dual-core ARM A9 processor driving the tablet. Of the 172 different tablets being sold by Walmart, 51 are priced below $100.