The results? Apple had 51.14% of the smartphone sales belonging to the two rivals, while Samsung garnered 48.86% of the pie. A daily breakdown of the data shows that there is some reason for Samsung to be hopeful for next month's numbers. Once the Samsung Galaxy S6 and Samsung Galaxy S6 edge launched in the U.S. around April 10th, Sammy's sales number vis-a-vis Apple's sales really took off and topped its rival for most of the remainder of the month.
What if we broke these Best Buy sales figures down by carrier? Perhaps it is because AT&T once had an exclusive on the iPhone, but Best Buy customers using the nation's second largest carrier favored Apple by a large margin, 66% to 34%. Unlike the overall sales data at the big box retailer, when it came to AT&T, the iPhone managed to hold off the Samsung Galaxy S6 and Galaxy S6 edge during the second half of last month.
Verizon subscribers favored Samsung handsets when they made their new phone purchases at Best Buy last month. Samsung branded smartphones accounted for 52.12% while the remaining 47.88% belonged to Apple and the iPhone. Verizon customers started buying Samsung smartphones in earnest at Best Buy once the Galaxy S6 and Galaxy S6 edge were released.
Finally, JeeQ Data looked at the market share of various colors for Apple and Samsung smartphones sold at Best Buy last month. Space Gray was on top with 38.86% That color is available for the Apple iPhone 6, Apple iPhone 6 Plus and the Apple iPhone 5s. The White Pearl color option for the Samsung Galaxy S6 and Samsung Galaxy S6 edge was next with 14.57% of sales. That was followed by the 13.71% share for the Black Sapphire color available for the new Samsung flagships. Gold, a color choice for buyers of the iPhone 6, iPhone 6 Plus and iPhone 5s, was in fourth place with 10.29%. The charcoal black color option for the Samsung Galaxy Note 4, Samsung Galaxy Note Edge and Samsung Galaxy S5 rounded out the top five with a 6.57% share.