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Which smartphone manufacturer was more popular last month at Best Buy, Samsung or Apple?

Which smartphone manufacturer was more popular last month at Best Buy, Samsung or Apple?
Just yesterday, we showed you a report from JeeQ Data which revealed that Samsung was the top brand for smartwatch/fitness band sales at Best Buy during April. Now, the analytics firm has broken down some more data and this time it is about a subject near and dear to our hearts: smartphones. The data shows which of the two largest smartphone manufacturers sold the most units (with a data plan) at big box retailer Best Buy last month.

The results? Apple had 51.14% of the smartphone sales belonging to the two rivals, while Samsung garnered 48.86% of the pie. A daily breakdown of the data shows that there is some reason for Samsung to be hopeful for next month's numbers. Once the Samsung Galaxy S6 and Samsung Galaxy S6 edge launched in the U.S. around April 10th, Sammy's sales number vis-a-vis Apple's sales really took off and topped its rival for most of the remainder of the month.

What if we broke these Best Buy sales figures down by carrier? Perhaps it is because AT&T once had an exclusive on the iPhone, but Best Buy customers using the nation's second largest carrier favored Apple by a large margin, 66% to 34%. Unlike the overall sales data at the big box retailer, when it came to AT&T, the iPhone managed to hold off the Samsung Galaxy S6 and Galaxy S6 edge during the second half of last month.

Verizon subscribers favored Samsung handsets when they made their new phone purchases at Best Buy last month. Samsung branded smartphones accounted for 52.12% while the remaining 47.88% belonged to Apple and the iPhone. Verizon customers started buying Samsung smartphones in earnest at Best Buy once the Galaxy S6 and Galaxy S6 edge were released.

Finally, JeeQ Data looked at the market share of various colors for Apple and Samsung smartphones sold at Best Buy last month. Space Gray was on top with 38.86%  That color is available for the Apple iPhone 6, Apple iPhone 6 Plus and the Apple iPhone 5s. The White Pearl color option for the Samsung Galaxy S6 and Samsung Galaxy S6 edge was next with 14.57% of sales. That was followed by the 13.71% share for the Black Sapphire color available for the new Samsung flagships. Gold, a color choice for buyers of the iPhone 6, iPhone 6 Plus and iPhone 5s, was in fourth place with 10.29%. The charcoal black color option for the Samsung Galaxy Note 4, Samsung Galaxy Note Edge and Samsung Galaxy S5 rounded out the top five with a 6.57% share.


source: JeeQData

76 Comments
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posted on 17 May 2015, 16:38 4

1. ajac09 (Posts: 1482; Member since: 30 Sep 2009)


BARELY. LOL

posted on 18 May 2015, 02:23 2

65. BobbyBuster (banned) (Posts: 854; Member since: 13 Jan 2015)


Wow, GS6 lasted only one week after the launch against *7 months old* iPhone6.

This pattern is even worse than last year's GS5.

And do you people honestly think it will sell more in following 30 days than in first 20 days? Keep dreaming.

We all know that 5s outsold GS5 in May 2014. ROFL.

posted on 18 May 2015, 02:42 4

66. blingblingthing (Posts: 561; Member since: 23 Oct 2012)


Who said this was s6 vs iPhone 6? It was Samsung was Apple. Should be all phones included.

posted on 18 May 2015, 02:44

67. BobbyBuster (banned) (Posts: 854; Member since: 13 Jan 2015)


And how do you explain that steep curve around 4. 11?

posted on 17 May 2015, 16:58 14

2. Ordinary (Posts: 2443; Member since: 23 Apr 2015)


Keep an eye for patriot gang

posted on 17 May 2015, 17:09

3. theo14461 (unregistered)


Most consumers will go straight to their wireless carrier outlet. I believe Best Buy is an alternate retail location. I have no proof of that, just my opinion.

posted on 17 May 2015, 17:09 12

4. DnB925Art (Posts: 1054; Member since: 23 May 2013)


Don't forget that the S6/Edge only had 20 sale days during the month of April at Best Buy since it started selling in-store on April 10. The iPhone had a full 30 sale days for the month of April. So in 2/3 of the time, the S6/Edge was just a few % points less in sales. Not bad. If the S6/Edge had the full month of sales, it may have topped the iPhone.

posted on 17 May 2015, 17:31 1

11. androtaku (Posts: 242; Member since: 12 Dec 2013)


lol,just look at i6 sales at their first month

posted on 17 May 2015, 18:50 2

35. DnB925Art (Posts: 1054; Member since: 23 May 2013)


But we're only looking at Best Buy numbers, not all stores in the world combined. Know the meaning of comparable context?

posted on 17 May 2015, 19:32

44. E.N. (Posts: 2610; Member since: 25 Jan 2009)


I wouldnt expect the data to be too different if at all. Those who would have bought the Galaxy S6 in-stores April 1st preordered back in March and are bottled into the April 10th launch day sales. The only real limiting factor would be supply constraints, which there were initially but have already been resolved

posted on 17 May 2015, 23:51

56. AlikMalix (unregistered)


Dude, it was S6 release time - it would be more popular - check in after a half a year and see if it compares.

posted on 18 May 2015, 06:43

70. elitewolverine (Posts: 5192; Member since: 28 Oct 2013)


Yes that is why he is saying look at best buy numbers for the iphone in their first month. It stands to reason that they benefited from iphones large orders too.

posted on 17 May 2015, 17:10 15

5. shiftt (Posts: 333; Member since: 03 May 2015)


If only Apple product buyers knew what they were buying... *sighs*

posted on 17 May 2015, 17:24 11

9. bucky (Posts: 3038; Member since: 30 Sep 2009)


We do, that's why we have an iPhone.

posted on 17 May 2015, 17:38 6

14. DeusExCellula (Posts: 1322; Member since: 05 Oct 2014)


lol I am an Android user but i would 100% buy an iPhone for my Mother. Why? because its simple. It works well, It does what it says it will do and aside from a brief tutorial, I would literally never have to touch it again. If I bought her an android I would be hearing cries for help every 5 minutes. It all depends on the buyer.

posted on 17 May 2015, 17:38

15. DeusExCellula (Posts: 1322; Member since: 05 Oct 2014)


that being said. My mothers refuses to give up her Black Berry Curve......

posted on 17 May 2015, 17:58 2

18. shiftt (Posts: 333; Member since: 03 May 2015)


But the price doesn't justify what you're buying dude. You and your ihearapple die hard fans need to look at the facts. Apple is charging you for an experience, not for WHAT YOU ARE GETTING.

posted on 17 May 2015, 18:00 9

20. shiftt (Posts: 333; Member since: 03 May 2015)


No, no you don't.

posted on 17 May 2015, 18:10 8

21. bucky (Posts: 3038; Member since: 30 Sep 2009)


Um, yes, yes I do. I don't need someone telling me what I'm buying-been around long enough to know.

posted on 17 May 2015, 18:12 6

22. bucky (Posts: 3038; Member since: 30 Sep 2009)


Who sounds like the diehard fan right now?

posted on 17 May 2015, 18:14 3

23. 99nights (Posts: 1152; Member since: 10 Mar 2015)


Tell that to Cambodianpatriot

posted on 17 May 2015, 18:20

24. nctx77 (Posts: 2330; Member since: 03 Sep 2013)


Is your mother hot young man? If so, tell her to call me! I'll buy her an Apple watch so we can tap each other and send cute drawings.....let me know!

posted on 17 May 2015, 18:22 1

25. Ordinary (Posts: 2443; Member since: 23 Apr 2015)


My grandma has freaking Huawei, there is no simple OS only retard people

posted on 17 May 2015, 18:23 7

26. TerryTerius (unregistered)


And what you are getting is a smooth experience. If it does everything well, is easy to understand and covers all the things you need... What are you getting at? For 90% percent of the human populace, that's all they need. I love the extra functionality that Android has, but the simple truth is the overwhelming majority of smartphone users will never use what Android gives them. Especially when you remember that the vast majority of Android phones are on the low end, and therefore only really do the bare minimum of what the OS itself is capable of (as opposed to manifacturer goodies) And I doubt that they take full advantage of even that.

Honestly, it doesn't really matter that any given iPhone doesn't have the specs of any given Android flagship when they routinely match or exceed every single flagship from every single Android OEM. I've used iPhones and various Android F-ships for years. Sure, they are different. Android has certain strengths that Apple has been hesitant to implement (fully or at all depending on what we're taking about), whereas Apple has a better ecosystem. But honestly, neither one is vastly superior to the other. It completely comes down to personal preference.

posted on 17 May 2015, 18:24 5

28. shiftt (Posts: 333; Member since: 03 May 2015)


Obviously you do. I mean unless you like wasting money, and can afford to waste $700 - $800 on a mid-range phone. If so then my bad, you can go on about your day.... my mistake.

posted on 17 May 2015, 18:30 3

30. shiftt (Posts: 333; Member since: 03 May 2015)


Although that makes perfect sense, what am I getting at? I just don't understand why people pay a premium for a OS, or even just a logo. Is it their favorite role models are using them? Is it someone told them that because Apple did it, its innovative? Apple's OS is smooth? Yes, I had a iPad mini 2 for about 5 months. Is it really competitive to android flagships? Yes. But the price... that price doesn't justify AT ALL for what you're getting on paper. I'm sorry... and if the rumors are true about the iphone 6s/plus... 12mp camera, 2gb of ram, etc. I'm afraid to find out how high Apple is going to price it.

posted on 17 May 2015, 18:33 1

31. shiftt (Posts: 333; Member since: 03 May 2015)


Not a die hard fan, but basing off facts. Try it..

posted on 17 May 2015, 18:40 3

34. TerryTerius (unregistered)


But that's exactly the point, that's mostly on paper. In the real world, iPhones don't find themselves coming up short very often. I get your point I really do. but, Apple is capable of doing more with less and has done so with every single generation. There are very few phones that can claim to be all around better than the iPhone in real world usage, & I think that in and of itself speaks volumes.

As for their pricing, well... I wouldn't defend it, but I would say that all companies exist to make a profit. They price high as they do because they can, and honestly LG, HTC, Sony, and Huawei aren't all that different in their pricing. Every single one of those companies would price even higher if they could. Samsung seems to be the only other one that can, considering the S6 is priced above the iPhone 6 in most countries and is still apparently selling well.

posted on 17 May 2015, 19:02 1

36. TypicalGeek (Posts: 142; Member since: 19 Feb 2015)


I want to make sure you understand what you're talking about. Simple? Smooth? Android already surpasses those points. Apple is living because it was the innovative company in 2007 and won all the race up until iPhone 4S. It's not the same Apple 5 years ago, it doesn't innovate nor have outstanding feature over Google Android. If you would like to contest, I'll try with you.

posted on 17 May 2015, 19:05

38. shiftt (Posts: 333; Member since: 03 May 2015)


EXACTLY!

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