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What do you make of Samsung's 26 screens and counting mobile strategy?

0. phoneArena 13 Jun 2013, 08:46 posted on

Does this huge overlapping portfolio spell trouble for Samsung like it did for Nokia five years ago? After all, we are just learning that the company has issued more careful Galaxy S4 guidances to investors, and has shrunk its parts orders forecast from 30 to 20 million units for the next quarter...

This is a discussion for a news. To read the whole news, click here

posted on 13 Jun 2013, 09:27 2

31. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)

Why are. You limited?

posted on 13 Jun 2013, 10:15

60. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)

hey,what does limited in brackets besidwe xperiadroid means???

posted on 13 Jun 2013, 09:45

40. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

That's why Sony is the best. New products at every budget yet all are in good quality. Samsung just put all their time in getting billions of products in the market yet they didn't put any time making them good. That's why samsung products suck. alot.

posted on 13 Jun 2013, 10:03

53. roldefol (Posts: 4258; Member since: 28 Jan 2011)

Sony must not be doing something right though, since they rarely get their phones on the major US carriers. Maybe that'll change with the Xperia Z, but they have a lot of catching up to do. They're the good phones nobody knows about.

posted on 20 Jun 2013, 09:34

115. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Popularity does not mean that the phone is actually good. Sony is doing everything excellent. The quality is great. Friend has been using Xperia P till now and still using, almost for 3 years yet his device has never even been to the Sony Maintenance department once. Good phones no one knows about? I don't think so. It's just because people are not observant enough to realize that samsung's quality is actually poor. But people are rich nowerdays. Many people don't care. But there's quite a lot of people using Xperia Z in Hong Kong.

posted on 22 Jun 2013, 21:33

123. tmcr7 (Posts: 180; Member since: 02 Nov 2011)

Sony has been bringing out last year's hardware, (this year's midrange specs) at flagship prices. No wonder they have been operating at a loss.

posted on 14 Jun 2013, 19:10 1

103. BillyG (Posts: 305; Member since: 24 Sep 2012)

samesung has its special mantra : quantity over quality.

posted on 13 Jun 2013, 09:06 3

14. TylerGrunter (Posts: 1522; Member since: 16 Feb 2012)

It's better than the "one screen fits all" approach. One phone of each size, so lots of choice.
But one wonders about how accurate is the report when they are missing some screens (Samsung has at least phones of 4.6 and 4.7") and some are wrong (S3 Mini is 4" not 4.3").

posted on 14 Jun 2013, 11:29

102. Berzerk000 (Posts: 4275; Member since: 26 Jun 2011)

They're missing the 4.65" of the Galaxy Nexus and the 4.5" of the Infuse.

posted on 13 Jun 2013, 09:09

16. Samir_Maric (Posts: 87; Member since: 28 Oct 2012)

Why did samsung didn't make any 4.5" smartphones. If they make that cover all the screen sizes ;)

posted on 13 Jun 2013, 23:19 2

91. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

A couple of the Galaxy S2 variants had a 4.5 inch screen and I think the infuse 4g did too. The Bell Galaxy S2 LTE HD even had aluminum and so did one of the Galaxy S variants. Which I find hilarious because people accuse Samsung of being Samesung yet there were more major differences between each S2 variant than Apple's entire line up and Nokia'a entire high end line up from the N9 and up. yet Samsung somehow gets knocked for similar looking phones. Go figure. I guess people are just stupid.

posted on 13 Jun 2013, 09:13

19. scriptwriter (Posts: 396; Member since: 13 Nov 2012)

i see no mention of the Galaxy Nexus and the Nexus 10. Both of these are manufactured by samsung

posted on 13 Jun 2013, 09:15

23. roldefol (Posts: 4258; Member since: 28 Jan 2011)

I think Google had a lot more influence on the design of the Samsung Nexuses. I wouldn't count them either.

posted on 13 Jun 2013, 23:20

92. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

They got sued for Google's software, might as well claim them since you ended up paying more than Google did for them.

posted on 13 Jun 2013, 09:26

30. tedkord (Posts: 11712; Member since: 17 Jun 2009)

But not branded, or sold by Samsung.

posted on 13 Jun 2013, 09:14 1

20. roldefol (Posts: 4258; Member since: 28 Jan 2011)

I guess what they're doing makes sense from a business/market share standpoint, but their designs all look the same to me. Great for making your products readily identifiable as Samsung Galaxy, but it's time they did some innovating.

What I don't think is very smart is how they've spread the Galaxy S name thin. Galaxy S should be for their flagship phone only - the 5" Galaxy S4. Not the Mini or the Zoom. Giving them the S4 name detracts from the prestige of the flagship.

posted on 13 Jun 2013, 09:29 1

34. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Everything looks the same, has the same features, and does basically the same with just a tiny change. Even when between generations. Billions of choices does not mean it has good quality

posted on 13 Jun 2013, 11:19

74. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Their designs actually have more variations than most companies. You just choose to see the similar ones.

posted on 13 Jun 2013, 11:34

81. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Variations on one design does not a new design make.

posted on 13 Jun 2013, 23:26

93. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

They are pretty different. Like I said, you just choose to ignore it.

It isn't just the Galaxy Active vs. the GS4 either. it is everything they make. Tha Galaxy Beam looks nothing like the Galaxy Nexus, the Galaxy Rugby looks nothing like either of them and the Galaxy S4 looks nothing like all three of them.

You can argue that the Nexus 4 looks like the Galaxy Nexus but one of them is LG. And you can have a really deep outside shot at convincing someone that the Galaxy Rugby looks like the Galaxy S4 Active but yeah, that is stretching it. You want more evidence? Here.

The Epic 4g touch doesn't have a home button, has a bigger screen, extra capacitive button comapred to the vanilla GS2. The GS2 LTE HD has an aluminum back cover and a 720p screen compared to the 480p GS2 screen etc. There was more variation in just GS2 variants than most companies.

Like I said, you guys just don't want to see it and want to condemn them for making similar looking high end phones for once in their entire history.

posted on 13 Jun 2013, 23:39

95. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Sensitive much? No reason to get all bent out of shape. Obviously you're a [huge] Samsung fan. Nothing wrong with that. Not everyone is, and that's fine too.

I will say the nexus devices were not designed by Samsung, but by Google. Which is why the GNex and the N4 look so similar, and nothing like Samsung's other devices.

Do they really need this many devices? Who knows. Time will tell. But they are definitely diluting their flagship by calling everything new something with S4 in the name.

posted on 14 Jun 2013, 02:27

97. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

I am actually not really that big of a Samsung fan. The only Samsung product I have is the Nexus 10 and a $20 bluetooth headset. I just feel that people are totally off base about them as a company and I have to call them out on it.

I can't stand hypocrisy and inconsistent views. It just so happens that most of the hypocrites are Samsung haters. Go figure.

posted on 14 Jun 2013, 08:32

101. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Feel like you have to call them out on it? Smart phones and OS's are like politics.. no matter what you say, you're not going to change anyone's mind. I realized that a long time ago and it's been much easier to read blogs since. =)

And I don't believe you're not a fan of Samsung. I just don't. And it's completely fine if you are of course. Just don't defend them to no end (while bashing others), then back off and claim you're not a fan. I own a Galaxy Nexus and recommended Samsung phones to my siblings. They make great phones.

If I had to choose a phone at this moment though, there's no question it would be the HTC One (since I'm stuck on VZW and can't get the nexus line).

posted on 13 Jun 2013, 14:12 2

85. roldefol (Posts: 4258; Member since: 28 Jan 2011)

If the S4 Active had been the design for the S4, I might agree with you. But the S4 and S3 are more alike than the iPhone 5 and iPhone 4. I haven't seen any professional reviews disagree with the S4/S3 design similarity.

posted on 13 Jun 2013, 23:33

94. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Well, you are again being unfair on Samsung here. You can't penalize Samsung for having a different release cycle.

The iphone 4s looked EXACTLY like the iphone 4. Same body and screen and all. So Apple HAD to change the iphone 5.

Samsung Galaxy S2 to the Galaxy S3 was about as different as you can possibly get. Expecting them to follow Apple's and HTC redesign cycle after they already did their major one is a little unfair if you ask me.

posted on 20 Jun 2013, 09:40

116. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

There are totally tons of samsung phones that people don't even know they exist. samsung is just flooding the market with ever single last mL of water they have. I have nothing to say about Apple, but at least Nokia, Sony and HTC does not flood the market. HTC used to, but realized that quality is better than quantity. Like the Galaxy Grand. You've just slightly heard of it but never cared about it. On the other hand, Sony and Nokia offers at most three phones per price range level. I can't even count how many phones are in the particular price range for samsung.

posted on 13 Jun 2013, 09:14

22. tedkord (Posts: 11712; Member since: 17 Jun 2009)

Choice equals sales to the tune of most smartphones sold. People don't want one size fits all. I just wish they'd pack top of the line into some of the smaller devices so those who don't want a 5 inch and above screen can get the best, too.

posted on 13 Jun 2013, 09:18

24. ardiralph (Posts: 8; Member since: 13 Jun 2013)

Means --- choices.

posted on 13 Jun 2013, 09:22 1

26. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)

I swear the s3 mini was only 4inches when the photo says its 4.3inches!

posted on 13 Jun 2013, 09:28

33. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Samsungarena. It is 100% 4 inches. Friend has one. measured.

posted on 13 Jun 2013, 09:59 2

49. roldefol (Posts: 4258; Member since: 28 Jan 2011)

Read the article before you allege bias. The error was made by Which?, not PA.

posted on 13 Jun 2013, 09:27

32. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

All rubbish. Billions of useless phones with a very low build quality... Not just the looks but cheap parts inside too. Why does samsung use such cheap parts? I used to like samsung for its features but every single appliance I bought malfunctioned within a year. I was looking forward to using them for years. The I was like 'screw that.' Then I bought Sony's products and loved them tor their superior quality and durability. samsung's 'strength' is so scattered that they have no time making the stuff good, but making as many models as they can without spending a fortune on different parts. (You know, group purchasing usually has a discount) So they just use cheap parts. Very bad, samsung.

posted on 13 Jun 2013, 10:12 2

58. PostalJim (Posts: 46; Member since: 01 Sep 2011)

I have Samsung TV, DVR, Waher/Dryer/ Fridge......all at least 3 years old. Not one problem at all. Maybe you just have bad luck. Or work for Apple maybe? Sony does have incredible electronics, though. No doubt. Most electronics parts are cheap. And if their parts are so cheap, then the first 5 iPhones are cheap also as the use more Samsung parts than anything else.

posted on 13 Jun 2013, 11:22 1

76. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

No he just hating because Samsung is owning his beloved Sony in every market. The math doesn't lie. Samsung, most products sold and they still have less return rates than HTC, who do not sell that many phones. Case closed.

posted on 13 Jun 2013, 09:35 1

36. Jeradiah3 (Posts: 1032; Member since: 11 Feb 2010)

It depends on who you talk to! It doesnt bother me because there are only 2 products that I either have or will have in the near future. I have the S3 (4.8in) and Im going to upgrade to the Note 2 (5.5in) or Note III within a year or so. More products means more variety for us.............and more variety means more $$$$$ for Samsung!!

Its a win-win siruation for both parties lol

posted on 13 Jun 2013, 09:38 1

37. terabyteRouser (Posts: 457; Member since: 18 Oct 2011)

this chart is clearly misleading. you would think if it was about screen size, it would display the number of unique screens. it doesn't account for changes in generation. and i think the engineers and business people at samsung have more foresight on the matter than any of us.

posted on 13 Jun 2013, 09:43 1

38. nicholassss (Posts: 368; Member since: 10 May 2012)

At least half of those arent current models and not all are available in every market.

posted on 13 Jun 2013, 09:50

45. tkvdog (Posts: 46; Member since: 11 Apr 2012)

Variety Is The Spice Of Life Different Strokes For Different Fokes.

posted on 13 Jun 2013, 10:00 2

51. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Don't leave any stone unturned. A similar strategy to Apple except Samsung doesn't waste time, they just put all of their options into action. Which is great for a manufacturer. Your customers can order whatever screen they want basically and your factories are ready to scale to any screen size. Plus you get a lot of practice and we all know practice makes perfect or at least allows you to avoid any potential unexpected issues because you already dealt with it before.

posted on 13 Jun 2013, 10:08 1

54. doubler86 (Posts: 320; Member since: 26 Jan 2011)

26 models really? Including models from over 3 years ago?

13 models so about half that. Also products like the Ace 3, S4 Mini, and the Megas are only certain regions. Not to mention That tablets should have a lot of options. The thing we need more of is accessories for the tablets.

This years models:
Ace 3
S4 Mini
S4 Zoom
S4, S4 Nexus (which I really wouldn't call a new model
S4 Active
Note 3
Mega 5.3
Mega 6.3
Tab 3 7.0
Tab 3 8.0
Tab 3 10.1
Note 8
Note 10.1 2 probably

posted on 20 Jun 2013, 09:50

117. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

You should totally go see Phandroid. Samsung phones that are currently still in the market: Count. 23 rows each with three phones. Adds up to 69 phones. You missed a lot of phones. Sony? 7 rows with three each. 21 phones. And people are complaining about there's too many phones. Jason2k13, now you know what I mean by 'over 50 phones'? 16 rows for HTC and 19 rows for LG. See why LG and Samsung is flooding the market? HTC is slightly high, but has significantly cut the number it's releasing.

posted on 13 Jun 2013, 10:08 3

55. PostalJim (Posts: 46; Member since: 01 Sep 2011)

Sooooo. Apple has the best business model by offering one NEW phone very OTHER year? iSheeeeeeeep may revel in this, but free-thinkers prefer choices......options......variety. And several of those are international flavors. A few choices for high end, a few for mid-level, and some for low-income families. Not everyone can afford a $649 iPhone or S4. Haters hate. You guys are doing a fine job of it too. 4 trillion people. Are we all to have the same taste and desires? How shallow can you be? I'm just glad I finally outgrew the Cupertino Crush I had and found true love in Samsung.

posted on 13 Jun 2013, 10:12 1

57. Yankchef (Posts: 76; Member since: 03 Feb 2012)

I've never bought a Samsung mobile device and at this rate never will. Hopefully they are just flooding the market to see what sells the best and will cut back at some point

posted on 13 Jun 2013, 10:28

64. special4u (Posts: 63; Member since: 22 May 2013)



for simple minded, more sales make them feel better in a brand.

posted on 13 Jun 2013, 10:38 1

65. wando77 (Posts: 843; Member since: 23 Aug 2012)

Again, is choice a bad thing. They're not like nokia as nokia had junk software and hardware after the n95 (maybe n96 if I'm being kind)

posted on 20 Jun 2013, 09:53

118. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Junk software? Then you must be supporting apple. Nokia uses Windows 7 or 8 smartphones. If you say windows is junk, then what is IOS? I like nokia for their quality and durability. At least you don't have to worry about the cheap plastic cover popping out of that cheap built phone every time you drop it and damage the important hardware underneath it.

posted on 13 Jun 2013, 10:43 1

66. Kelley71 (Posts: 72; Member since: 26 Nov 2012)

What drives me crazy is that they're all more or less the same device, minus the Note line. Where are the keyboards? Where are the sliders? Why have 26 models if they are all built off the same candybar template?

posted on 13 Jun 2013, 10:54 3

68. Zero0 (Posts: 592; Member since: 05 Jul 2012)

They really should consolidate. Choice is great, but Samsung is looking at a situation where people will buy some S4 derivative thinking they bought an actual S4, and if it isn't a top-of-the-line phone, they will get disappointed.

Here's what Samsung should do for phones:
S4 (including the Nexus-branded model; it's the exact same thing without TouchWiz)
S4 Mini (high spec, but smaller screen)
A cheapy phone or two (not S-branded)

For tablets, drop the Note line, merge its features into the Tab line. Offer 7, 8, and 10 inch models.

posted on 13 Jun 2013, 11:05 2

69. sennarose88 (Posts: 54; Member since: 18 Jun 2009)

They forgot Galaxy Pocket 2.8", Mini 3.14", Fit 3.3", Wonder 3.7", Z 4.2", S II 4.5", Nexus 4.65", Tab 8.9"...

...okay, stahp.

posted on 13 Jun 2013, 12:02 1

82. Googler (Posts: 813; Member since: 10 Jun 2013)

Tablets shouldn't be in the same consideration as phones, they serve a completely different function.

How many phones are offered in every place? Different world markets have different desires so lumping them all into one group isn't that accurate. I do feel some markets have too many, but that's only for the area I live in.

posted on 13 Jun 2013, 13:19

83. zibbyzib2000 (Posts: 221; Member since: 18 Nov 2010)

The title of the article is misleading. If you count them, Samsung has about 16 different screen sizes NOT 26.

posted on 20 Jun 2013, 09:55

119. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

If you count the actual number of samsung phones in the market nowerdays (Phandroid) then you will come up with a staggering 69 total count. Go and check.

posted on 13 Jun 2013, 16:23

86. p0rkguy (Posts: 685; Member since: 23 Nov 2010)

Their strategy? I thought they were just making the best of all the left over panels... They have an abundance of displays and that's to be expected from a display manufacturer. They only have a few high end/premium devices even though they all look and feel the same.

posted on 13 Jun 2013, 19:23 1

89. rustyimtiaz (Posts: 44; Member since: 16 Oct 2012)

And all have the same design!!! -_-

posted on 13 Jun 2013, 19:43

90. GoVinci (Posts: 16; Member since: 13 Dec 2011)

Who's complaining? Seems only the tech people noticed this trend.

It's the consumers who will decide.

posted on 14 Jun 2013, 03:26

98. justsayit (Posts: 256; Member since: 09 May 2013)

samsung design? all almost same
since samsung corby to galaxy s4 same soap design

posted on 14 Jun 2013, 06:26

99. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Same designs, some useless phones but wide variety of range for consumers.

posted on 20 Jun 2013, 09:55

120. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

If they're same then there won't be a 'wide range'

posted on 14 Jun 2013, 22:05 1

104. terry_wil (Posts: 6; Member since: 12 Mar 2013)

no such thing because their is no such thing as the perfect size... everyone has different preferences, if the size is not for you pick one that is!!! Whats annoying is apple telling me what size i need!!! Its like coming out with one size tv for all and telling everyone the its the sweet spot.... BS

posted on 15 Jun 2013, 20:20 1

105. Edmund (Posts: 656; Member since: 13 Jul 2012)

Fanboys will still deny that fragmentation is a problem:

Galaxy Y 240 x 320
Galaxy young 320 x 480
Galaxy Ace 2 480 x 800
Galaxy s4 mini 540 x 960
Galaxy s3 720 x 1280
Galaxy s4 1080 x 1920
Galaxy Tab 2 7.0 600 x 1024
Galaxy Tab 3 8.0 800 x 1280

This is even before you take into account the different processors and GPU's found in these devices; Truly a developers nightmare

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