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What do you make of Samsung's 26 screens and counting mobile strategy?

0. phoneArena 13 Jun 2013, 08:46 posted on

Does this huge overlapping portfolio spell trouble for Samsung like it did for Nokia five years ago? After all, we are just learning that the company has issued more careful Galaxy S4 guidances to investors, and has shrunk its parts orders forecast from 30 to 20 million units for the next quarter...

This is a discussion for a news. To read the whole news, click here

posted on 13 Jun 2013, 09:59 11

50. _PHug_ (Posts: 453; Member since: 11 Oct 2011)

Apple makes 1 phone per year none have been perfect

posted on 13 Jun 2013, 10:50 3

67. jan25 (Posts: 470; Member since: 26 Feb 2012)

Most of those devices are not designed well and they will probably receive little to no support. Touchwiz for example needs a lot of optimization, it lags and stutters on high end devices. Imagine how those mid-range and entry level devices will perform. Why not focus on one or two mid-ranger with a unique design language and better support? It makes more sense.

posted on 13 Jun 2013, 11:13 4

71. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Liar. I am in the phone industry too and all the evidence suggests the opposite. lol

posted on 13 Jun 2013, 11:14 4

72. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

Don't bother listening to him, he obviously has an agenda and has no idea what he is talking about.

posted on 13 Jun 2013, 11:24 3

78. Sauce (unregistered)


posted on 13 Jun 2013, 11:29 3

79. Sauce (unregistered)

Samsung makes 1 flagship phone per year. None have been perfect.

posted on 13 Jun 2013, 14:08 1

84. roldefol (Posts: 4362; Member since: 28 Jan 2011)

"But in terms of build quality even HTC and Sony is ahead of Samsung."

You're confusing materials quality with build quality. The Galaxy S could have better gap quality and low defects, but I still wouldn't buy it over the more attractive One.

posted on 13 Jun 2013, 19:08

88. Diazene (Posts: 129; Member since: 01 May 2013)


posted on 14 Jun 2013, 00:57 3

96. tech2 (Posts: 3487; Member since: 26 Oct 2012)

Firstly, Samsung has possibly the best supports when it comes to updates. Judging from the several leaks I can safely say the GS3's update can hit the market anytime soon. Have you even heard about any other OEM updating their 2013 flagship to 4.2 let alone 2012's ? Also, all the new devices (even midrange) are coming out with 4.2 which no other OEM is doing even on their flagship !

Secondly, that performance issue is with TuchWiz not with the incapable hardware. Samsung needs the optimize their TuchWiz (which they've significantly with recent update on 6th June).

Lastly, having a different design language is the only point I agree with you. They need to work on new designs.

posted on 14 Jun 2013, 07:58

100. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)


Watch that and please tell me again how poorSamsung's build quality is.

posted on 17 Jun 2013, 16:46

107. FerneyZan (Posts: 97; Member since: 21 Jul 2010)

Apple can spend all the time and energy on their one phone per year. but I prefer to go with the company/ies that would offer more to choose from for the money. Why pay twice for something that doesn't even come close to what companies like Samsung or HTC have to offer..

posted on 20 Jun 2013, 08:51 1

111. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Think about Sony. Does Sony bombard you with one phone per day? No. Sony gets new phones out according to season, and care for every single phone they make to make sure they are all in great quality. samsung, however, gets everything wrong. The built-in monitor cover often contains many air bubbles in mid-to-high ranged phones and they are very annoying. The software is laggy, has tons of bugs and is not fixed. Or most likely, fixed once a century. I've received tons of updates from Sony on my Xperia Z and each one removes a ton of bugs and made my experience a whole lot better. Phonearena, update your review. Got a friend using the GS4. We were both playing Frontline Commando and he looked at my screen and said WTF yours is so smooth! And then we switched and Frontline Commando barely matches up with a flagship type smoothness. Lots of lag. You do call that Octa Core? Xperia offers different devices at different demands. Like the Xperia Z and ZL. If you prefer a phone with a camera key but not waterproof go for ZL. Xperia Z and ZR? If you don't want a 5 inch screen size and a shudder key underwater then totally for ZR. See the difference? Instead of just bombing the market with phones that are exactly the same with just a minor movement of hardware around the device and call it an entirely different name and lower its price slightly. This is 'Cheating for more money' than 'a way to sell your phones'

posted on 20 Jun 2013, 08:57

112. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

You want evidence, right? I'll give you evidence. QUALITY. is the key. Everyone agrees to that, right? But Jason2k says that everyone has a different experience. How about a drop test from Android Authority that explains how cheap samsung's screen is. Drop test: iPhone 5 vs Galaxy s4. Galaxy s4's screen totally shattered (Gorilla Glass 3 manufactured and refit by samsung) and iPhone 5 just took scratches (Gorilla Glass 2) See the difference in quality? Xperia Z drop test. There's a guy that just throws the Xperia Z on the ground. Mind you that the Xperia Z's exterior is entirely made out of glass with plastic edges. Glass only took minor scratches. Even HTC One performed better than the GS4. Quality for samsung? I don't think so.

posted on 20 Jun 2013, 08:59

113. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Another key for build quality is the feel of holding your phone. Would you rather have sticky plastic when you have smooth glass and metal? Plastic is so much more easy to bend and brittle than glass and metal. If you want to know why I'm saying that Xperia Z's glass is better than plastic please see post number 112. Cheapest build quality I've ever seen. Plastic plastic and more plastic. Materials is the key to user comfort.

posted on 29 Jun 2013, 19:33 1

126. adrianzka (Posts: 62; Member since: 25 Apr 2013)

Samsung makes two flagship. One that is great for most people (s-series) and one that is almost perfect for those with big hands (note series). Anyway, there is no phone which is perfect, just the one which is perfect for you.

posted on 13 Jun 2013, 08:56 7

5. maxican16 (Posts: 364; Member since: 29 Sep 2011)

The old "throw spaghetti against the wall to see what sticks" gameplan. They've got the resources for it. As an immediate strategy, it seems great. But in the long run, how do you manage that many devices? Software updates will be few and far between for the majority of those devices. And that won't make customers happy.

Beware burning bridges with customers... it's what did in LG, Motorola and HTC, and allowed Samsung to become the preeminent Android OEM.

I hate to reference Apple here, but they're not doing so bad and they've got FAR fewer devices than this. HTC is also attempting to make a come back by manufacturing fewer phones, but making sure those phones are done right. Motorola seems to be shifting gears as well, and making sure not to repeat the Bionic debacle. LG? Well, they're stuck in their countrymen's shadow.

posted on 13 Jun 2013, 09:06

13. Birds (Posts: 1171; Member since: 21 Nov 2011)

I actually prefer LG to Samsung. I've been using a T-mobile L9 since my One X broke on AT&T for the past few months and I am impressed by the little bugger. I still have screen issues though, mainly because 4.5 inches is a tad to large for me but I got used to it. I hope that T-mobile picks up the L9II soon or the F7 because those would be a nice upgrade.

Though, 1 issue has aroused. Ever since I got the Jelly Bean update, the phone has been having data conectivity issues...when ever my cellular radio loses signal, my wi-fi blinks too. And since the update, my cell signal receptiveness has dropped. I hope they can fix it before school starts because if not, I'm gonna be screwed.

posted on 13 Jun 2013, 09:24 7

29. tedkord (Posts: 13171; Member since: 17 Jun 2009)

A customer who buys a low end smartphone isn't concerned about updates, he's concerned about price and that it lasts until his next upgrade. Won't affect anything.

posted on 13 Jun 2013, 09:45 1

39. nicholassss (Posts: 368; Member since: 10 May 2012)

Unrelated, an I've probably said this at some point over the time I"ve posted here, but, dude, Rankin Bass Gandalf is probably the most BA cartoon character ever,

posted on 13 Jun 2013, 11:16 3

73. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)

You don't manage them. That is why they are called prepaid and low end. The category of the name itself suggests that they are throw aways that do not need to be sustained long term. You just sustain your high end stuff which they seem to be doing just fine for the Galaxy S and Note series.

And HTC definitely does not make sure they do their phones right, Samsung does. HTC quality control is like the dust in the L920 ffc times 10 and it just doesn't extend to the camera, it extends to everything.....including the internals.

posted on 13 Jun 2013, 11:21

75. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Good point.

posted on 13 Jun 2013, 11:22 1

77. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Agreed, with the possible exception of Rankin Bass Smaug.

posted on 13 Jun 2013, 11:32 2

80. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Although to your point of durability.. how much quality are these multitude of devices built with? When you've got that many devices to manufacture, managing QC must be a nightmare.

posted on 13 Jun 2013, 08:57

6. pwnarena (Posts: 1129; Member since: 15 Feb 2013)

and many are complaining about the number of phone sony releases.

posted on 13 Jun 2013, 09:01

8. HASHTAG (unregistered)

Because you don't hear about them all the time compared to Samsung.

posted on 20 Jun 2013, 09:09

114. skyguy7567 (Posts: 148; Member since: 17 Nov 2012)

Did you see what Sony did last year? Release phones by the quarter, according to market trend. Do you see all Sony phones going very similar to each other with just a few additional mini features? No. Many of you samsung fans may say that the Xperia Z, ZL, and ZR is too similar. Of course not. They are to suit everyone's needs. The difference in the NUMBER of features may not be a lot, but the differences are huge. Xperia Z and ZR are for people who like texting while they bath or swim, and ZL is just a cheaper alternative but still offering quad core, 5 inch screen, 443 ppi and so on and so forth. ZR is another cheaper version of the Z and it is made for those who like to bath while they text and doesn't want a 5 inch screen. You call that too many phones. Each phone receives updates and firmware fixes constantly. Sony has updated their entire fleet of phones at least twice already. (Not counting Sony Erricson) My Xperia Z has already received a couple of updates. Proving to everyone that Sony doesn't just release a phone and completely forgets about it. Samsung's reaction to the low storage in the GS4 'Go buy a SD card, idiots' Is completely unacceptable.

posted on 13 Jun 2013, 08:58 2

7. Jason2k13 (Posts: 1269; Member since: 28 Mar 2013)

Samsung makes most of their phone internals by themselves, which Nokia couldn't do therefor saving samsung alot of money. Studies also shows more people buy Samsung phones from low, mid and high end so as of now, more choices is doing good for the company.

Don't forget even if Samsung loses market share from the smartphone business, they still have strong sales from making other products such as their TV's and laptops. Nokia on the other hand, relied only on their phone sales.

posted on 13 Jun 2013, 09:01 6

9. _PHug_ (Posts: 453; Member since: 11 Oct 2011)

You have to be dumb to be upset with choices and options.

Samsung is a leader and it's not easy being the leader. All the followers wait until Samsung establishes the trend then they follow. Apple slower than others, remember when 3.5" was perfect? If it was perfect there was no room for the other .5".

posted on 13 Jun 2013, 09:04 1

10. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)

they just wanted to slap in apples face and say 'this is how a true company works.not like u who dont listen to your customers and u think of making only costlier phones which fetchs u more money.buisness is not just about making profit.listening to customers is key part.u have a world outside US n UK'

posted on 13 Jun 2013, 09:04 2

11. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)

Yes, Samsung made too many smartphones and tablets. More choices are always good, but more choices with the same old looking is not good, NOT GOOD!

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