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What are people doing with their smartphones?

Posted: , by Ken N.

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What are people doing with their smartphones?
The Nielsen company has released some interesting data on smartphone app usage. The data comes from a survey of 4,000 wireless subscribers that reported downloading at least one app in the last 30 days.

App downloading per device is up to 27 from 22 in 2009. This is because of the volume of apps available, and the increasing storage and capability of newer devices. iPhone users reported the most apps, with an average of 40 (37 in '09). Android users are next with an average of 25 (22 in '09). BlackBerry users have the least, with 14 apps per device (10 in '09).

In terms of app usage, games led the way with 61% of subscribers using one in the last 30 days. Weather, maps/search, and social networking followed behind with usage at 55%, 50%, and 49% respectively. It's important to note that this figure is about individual use, not duration.

The most frequently used individual app is Facebook, with Google Maps and Pandora among the top 5 of the three OS's featured (iOS, Android, BlackBerry). Twitter only made the top 5 on the BlackBerry, likely because it's easier to post lengthy tweets on the BlackBerry's full QWERTY.

source: The Nielsen Company via The New York Times

What are people doing with their smartphones?
What are people doing with their smartphones?

4 Comments
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posted on 20 Oct 2010, 01:48

1. Sniggly (Posts: 7177; Member since: 05 Dec 2009)


This article lies. You mean to tell me that porn isn't ANYWHERE on smartphone usage charts?

posted on 15 Sep 2010, 22:36

2. cadetz (unregistered)


maybe it's hidden under 'social networking' and 'sports' =]

posted on 16 Sep 2010, 01:07

3. 530gemini (Posts: 2198; Member since: 09 Sep 2010)


Porn should fall under the "Entertainment" category.

posted on 16 Sep 2010, 08:11

4. paynekiller (Posts: 139; Member since: 24 May 2010)


Chart shows that Android users have a better balance of "bored-life" (facebook) and an "outside-life" (using google maps to get places). Good for us! Blackberry users show a heavy lean towards the "no-life" category. "Twitter only made the top 5 on the BlackBerry, likely because it's easier to post lengthy tweets on the BlackBerry's full QWERTY." Or maybe because they don't have much other good things to download... [NB - this observation is in no way scientific nor is it truly reflective of the lives of studied smartphone owners]

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