Thankfully, Walmart appears to be saving the day as they’re discounting the handset heavily to bring its pricing down to a more suitable position. Specifically, they’re only asking new customers to shell out $119.99 with a 2-year contract, which is something much more fitting for this kind of handset.
Strangely, it boggles our mind to find that upgrade customers will need to pay considerably more at $319.99 a pop to pick up the handset. Meaning, you're better off going off with T-Mobile if you're looking to upgrade your line.
source: Walmart via BlackBerry Empire