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Video ads may be taking over tablets, too. New York Times iPad app the first to receive the treatment

0. phoneArena 27 Jun 2013, 09:52 posted on

In a move to jumpstart a viral campaign for their upcoming show, Ray Donovan, the Showtime network has partnered with advertising platform Medialets in an effort to create the first complete video ad takeover of one of the most popular news apps – the New York Times for the iPad...

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posted on 27 Jun 2013, 11:21

1. Caralho (Posts: 119; Member since: 18 Jun 2012)

Another extremely annoying trend. Even on my phone, now it's impossible to watch even Youtube videos without have to watch commercials. Must advertising be in absolutely everything???

posted on 27 Jun 2013, 18:07

2. roscuthiii (Posts: 1887; Member since: 18 Jul 2010)

I had wanted to check out Ray Donovan, but this... this is just friggin annoying. Now it may get put on the back burner just on principle alone. Way to go Showtime n' NYT! If your intention was to make me avoid your products, you've succeeded with flying colors.

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