The sticker's appearance is timely considering that in the past few days there has been finger-pointing between Apple, Google and customers of both companies questioning just what location data is being stored on the iPhone and Android handsets, and whether or not this info is transmitted and used to locate and/or identify users by demographic or perhaps by something more precise. However, considering that the lawmakers first wrote the carriers back on March 29th, the Apple/Android location data battle has nothing to do with the appearance of the sticker.
While other carriers have not taken the steps that Verizon has, they do repeat what Big Red has been saying which is that personal data is stored until it is no longer needed and that customer information is not sold or rented out and customers must consent before location data is acquired. And at least one of the Representatives who started all this with his letter is not placated by Verizon's efforts. Rep. Markey says he still has a "feeling of uneasiness and uncertainty," and says that third party developers also must be held "accountable."