On September 1st, the carrier opened up their submissions box for developers to put their entries into. There is no charge to register and Verizon has put up a list of other reasons why developers should submit apps for their store. Besides being free, Verizon aims to place a program in the VCAST store within 14 days after submission. The price of purchased apps goes right on the customer's Verizon bill which usually allows for more impulse buys. And speaking of money, the 70/30 split gives the developer 70 cents of each dollar of revenue with Big Red getting the remainder. To receive updates, register and submit an application, go to this link. On September 21-22, Verizon is expected to host its developers conference which means you can expect some more information about the VCAST App Store around then.
source: Verizon via AndroidandMe