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Verizon to block bandwidth heavy apps in new VCast store

Posted: , by Alan F.

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Verizon to block bandwidth heavy apps in new VCast store
Wasn't it just the other day when Verizon announced its new VCast app store? Didn't CEO Lowell McAdam say that the days of  Big Red's "walled garden" were over? It appears that while one wall is torn down, a new wall is built. In a magazine Q&A in Venturebeat that is sponsored by Verizon, Brian Higgins, the carrier's Executive Director of Eco-System Development, commented that the carrier would ban any app that is bandwidth intensive, "We know how much data costs us per megabyte. We need to take a look at each of these applications, case by case, to make sure that we’ve got applications which are completely upside-down relative to what we will be charging to consumers. Moving over to LTE, you will always have the same sort of sensitivities," he said before stating that once LTE is in place, more video rich apps will be allowed through to the VCast store. As Verizon has a 5GB monthly consumption cap on network use, with a steep price to pay for going over that figure, it remains to be seen if switching to LTE will change that.

source: VentureBeat via DSLReports

28 Comments
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posted on 20 Oct 2010, 01:43

1. Fanboys Suck (Posts: 609; Member since: 12 Dec 2008)


Well that sucks

posted on 30 Jul 2009, 15:30

2. Bawt (Posts: 17; Member since: 22 Dec 2008)


Lol, more Verizon fail.

posted on 30 Jul 2009, 15:52

3. driv14 (Posts: 24; Member since: 29 Dec 2008)


where all of you verizon fan boys now? funny how your all so quick to jump and bash anything att does and now this comes up and none of you have anything to say! Godfather where you @ on this story?! ya this shut you clowns up real quick!

posted on 30 Jul 2009, 17:46

14. BrokenImaege (Posts: 173; Member since: 27 Jul 2009)


This is understanable. Look at what is going on with ATT and the bandwith problems IPhone, Blackberry, and Windows uses pull on, let alone basic phones. Holding back for LTE is smart due to the increase in bandwidth. They aren't saying this is forever (As a matter of fact this will change with LTE). They are protecting the experience for thier subscribers. And from my understanding is that with LTE, they are looking at a $99.99 unlimited plan for thier aircard service.....

posted on 30 Jul 2009, 19:31

15. BlackberryUser (Posts: 609; Member since: 26 Jun 2009)


At the end of the day Verizon is running a business and needs to do whatever it takes to ensure reliability to all customers. I understand why they've made this choice and support their decision.

posted on 30 Jul 2009, 15:54

4. The Doc (Posts: 122; Member since: 11 Dec 2008)


It makes sense that Verizon Wireless would monitor it closely. This is the exact reason why services like Boost have such a terrible service. It's overloaded with users who want unlimited everything! Pay $50 and get unlimited. But at the same time, if all the subscribers are doing it at the same time, how unlimited is it? It's unfortunate that Verizon Wireless limits everything but it's a good decision.

posted on 30 Jul 2009, 15:56

5. driv14 (Posts: 24; Member since: 29 Dec 2008)


all i have to say is that if att were to do this because of iphone applications you guys would be all over it but because most of you have your heads up verizon's @$$ now your saying its a logical decision.. what a joke..

posted on 30 Jul 2009, 15:57

6. Fanboys Suck (Posts: 609; Member since: 12 Dec 2008)


Reliable Network because..... Heavy Limitations on their Own Customers... Go Figure.

posted on 30 Jul 2009, 16:32

8. WKlingbeil (Posts: 215; Member since: 26 Dec 2008)


If that's what it takes, so be it. What percentage of customers really use that much data? I agree, 5 GB's on a data card is insanely low, and easily exceeded, but as far as a regular handset goes, how many people are really going to use too much data? As a business, you have to find the middle ground of profitability and customer satisfaction. If limiting data intensive apps will alienate 5% of your customer base, but not doing it will alienate (directly or not) the other 95%, what's the smart choice to make? Everyone's griping probably displays why there are no CEO's on this message board (including myself). I do certainly agree with #6's name, because fanboys do suck, but this place is full of them... Whether they're VZW, AT&T, and a couple Sprint & T-Mobile ones sprinkled here and there. It's just a cell phone company, really not that relevant in the grand scheme of things. You pay them for services, they provide you with those services, some better than others. So what?

posted on 30 Jul 2009, 17:13

11. hmcougar09 (Posts: 137; Member since: 25 Jan 2009)


Your birth was a joke.

posted on 30 Jul 2009, 17:26

12. The Doc (Posts: 122; Member since: 11 Dec 2008)


Actually, the only reason why I would jump all over At&t is because eventually, just like everything else they've changed, they will decide to follow suit. Mark my words and give it a month or so. How is this not logical? There is a 5GB allowance. Why would they allow applications that would cause customers to approach that limit? It would be different if they limited those apps on an unlimited data plan. From a business and a customer's standpoint, very logical!

posted on 30 Jul 2009, 19:32

16. BlackberryUser (Posts: 609; Member since: 26 Jun 2009)


driv14 - I agree, if it's a AT&T post then VZW fan boys are over it and visa versa.

posted on 30 Jul 2009, 20:06

17. PapaJay224 (Posts: 866; Member since: 08 Feb 2009)


I think you have a valid point here gentleman, Its about a business plan and a model that stands for better customer support by cutting some of the fat sometimes. Now the people who are complaining are the ones spending endless hours on their Guitar Hero World Tour game that uses MB's like jet fuel, and that is exactly what Verizon is going to prevent. Day after Day Folks call in regarding their children racking up MB usage charges and no one knows what they are, we have switched to MB billing and explained in great detail what all the Internet usages are INTENDED FOR and the risks you tae by downloading and extremely high amount of content. Unfortunately it seems like Cell phone companies are having to form almost a Government to keep consumers from strangling themselves...and here in a weak story about bandwidth drop from people who probably don't even have Verizon get another shot at Big Red for something they will never understand, business....People dont understand that nothing is being taken away from here its simply a platform to ensure a smooth transition while old service is torn down and new service is built...Its like getting a cheap Hotel Room at a 5 star place and then compaining about the noise because the Hotel is expanding,,,,

posted on 30 Jul 2009, 16:03

7. dZW (Posts: 23; Member since: 16 Jun 2008)


its perfectly logical. theres nothing to argue about. its all so the consumer has the best experience with thier wireless handset. i think its a good move on verizons part. all perfectly logical.

posted on 30 Jul 2009, 16:48

9. VZWProductTestr (Posts: 56; Member since: 03 Jul 2009)


I hate to all of you this but its one of the cell phone industries dirty little secrets. Everyone does it, no one admits it (except for our self-centered, arrogant CEO - Sorry Lowell!)

posted on 30 Jul 2009, 16:51

10. VZWfangirl (Posts: 71; Member since: 25 Jul 2009)


I don't see the big deal. That's what an jailbroken iPod touch is for, free apps all day everyday. Sorry but nothing beats it. Though I love VZW I don't think people are using VZW for their extravagant app store. And for the apple fan boys apple just blocked a very important google voice app for NO reason. Actually it was for a reason, Just because they don't want competition. So I would stfu if I were you. So only sprint and t mobile customers are the only ones needed to talk shit.

posted on 30 Jul 2009, 17:39

13. Arielnyc2006 (unregistered)


It kinda makes sense to do this. VZW is very protective about it's network, so protective for example, that prepaid users can't use phones with the dashboard feature becuase it uses a small amount of data. So this is a logical step for VZW, they want to avoid having similar PR issues like ATT with their jammed up network and it's resulting poor user experience.

posted on 30 Jul 2009, 22:27

18. JeffdaBeat (unregistered)


You guys are full of it. Verizon does it and it's logical. AT&T does it and it's because they have a "crappy" network. Here's the deal, AT&T's network as far as data goes isn't that bad. The problem is, you have more people using their iPhones for data than say, someone who has a Blackberry on Verizon's network. That is why people see these huge constraints on AT&T's network and internet. I often wonder if Verizon had all the iPhone users on their network, if their "most reliable network" would actually hold up. Not to diss Verizon, because we don't know. But don't be so quick to judge AT&T or trash their service when folks who have an iPhone use way more bandwidth than a Blackberry Storm user on Verizon (which, by the way, don't equal the amount of iPhone users out there).

posted on 31 Jul 2009, 03:24

22. Arielnyc2006 (unregistered)


You know how many people seem to apologize for ATT, I ask people with the iphone how do they like their service and they say "its not that bad, or its not as bad as people think" How did a company get like that? That people have to offer excuses for having the service?

posted on 31 Jul 2009, 07:03

24. JeffdaBeat (unregistered)


I'm not apologizing for AT&T. I'm not making excuses for AT&T. I will be the first to criticize a company when it's called for. Is AT&T perfect? No. Does Verizon have a better network? In my opinion, yes. Case closed. But my problem are the people on this phone sites who are "fan boys and girls" for cellular providers and will back them up as if they are best friends. These cell phone companies are not your best friends, they are a utility bill. They take money for you and provide a service. But folks act like these companies are curing their cancer. And I hate how quickly folks on these sites are quick to knock Sprint or AT&T, but when there is a flaw or a inconsistency in service with their provider, it's "logical" or a "good business decision" even after they slam another company for doing it.

posted on 31 Jul 2009, 08:11

25. WKlingbeil (Posts: 215; Member since: 26 Dec 2008)


You're probably right.

posted on 31 Jul 2009, 08:39

28. Rager099 (Posts: 29; Member since: 06 Apr 2009)


Probably??? He is right to the fullest. He is speaking the truth.

posted on 31 Jul 2009, 00:04

19. VSS_55 (Posts: 43; Member since: 05 Jul 2009)


This seems to be referring to just regular dumbphone applications so i dont see what a huge problem it would be anyway. the only V-cast programs i can think of that take up that much bandwidth would be VZnav and.... Vcast. Seriously what else is there?

posted on 31 Jul 2009, 00:42

20. VZWProductTestr (Posts: 56; Member since: 03 Jul 2009)


There will be a big launch soon and you will see what they mean

posted on 31 Jul 2009, 02:22

21. jlt8604 (Posts: 3; Member since: 07 Jul 2009)


Jeffdabeat. at&t can't even handle picture messaging support for the iphone they had to go back in and fix their network just to get a basic feature like MMS to work on their flagship iphone. I can assure you Verizon has bajillions (yes bajillions, I researched just as much as everyone else, which usually they don't they just spurt out numbers and fake statistics) of smartphone users that use apps/broadband/data. It may not say apple on it but it does use REV. A and oh my god they have almost 10 million more subscribers than at&t! Weird...they don't seem to have trouble with the picture messaging on the centro, tour, storm, touch pro/diamond, saga, pearl flip, curve, etc. And *GASP* they maintain good speeds more often. HOW CAN THIS BE?!?!? Oh yeah that's right, better network and better business decisions. They may not be the most favorite decisions for you that don't understand how data truly works, but you don't become number one by giving everyone exactly what they want right when they want it. You do it when it makes sense and the support is there. (and if you become number one by buying companies like alltel and qwest where do you think the money came from? Ah yes, better network and better business desicions.) LTE is coming changes will be made it would be silly not to take the 5gb cap off of such tremendously high speeds whether you're at&t verizon or tmobile (sorry sprint you chose wimax).

posted on 31 Jul 2009, 06:57

23. JeffdaBeat (unregistered)


But what a second sir, the iPhone in only its more recenter iteration of the software can actually do picturemail. Even if AT&T supported it, the iPhone wasn't actually able to do it with its software. Same with tethering unless you jail broke it. So how exact is that AT&T's fault? Folks seem to think that AT&T controls this deal with Apple, but that simply is not the case. Apple makes the phone and AT&T bends to sell it. Apple announces the new software can do picturemail and AT&T has to hustle to make sure it work on a phone that before it didn't. And I understand there are a ton of business users on Verizon. But there are a ton of business users on AT&T as well. The problem isn't the business user, but instead the iPhone users who use an extremely large amount of data in most metropolitan cities. When I had my Touch Pro from Sprint...even with Sprint TV and heavy usage, I never used as much data as I do on my iPhone. That is the same for other iPhone users. Put another phone in their hands and I bet you 9 times out of 10, they are going to use less data because the experience just isn't as nice. Now put those users on a Network like Verizon and I bet you there will be just as many slow down as AT&T is experiencing in major cities. It Verizon's network better than AT&T's? Yes. But is it as full proof as you guys think? No. I will say, you are correct. LTE will correct it all. Faster speeds for a cheaper price and for once, the two major players here in the states will have the same technology. It will make a better experience for consumers.

posted on 31 Jul 2009, 08:18

27. WKlingbeil (Posts: 215; Member since: 26 Dec 2008)


I personally have far more problems with Apple than AT&T in either situation. I personally wouldn't pay that much for AT&T, and if I didn't work for them and get a discount, I wouldn't have VZW. I don't really favor either company, but I can definitely admit when one has an advantage over the other. As far as you saying VZW would have just as big of a slowdown as AT&T's, I would beg to differ, as you even state that VZW's network is better than AT&T's, so inherently, you're saying that VZW's would stand up better (if only just a small amount). On top of that, I assure you, VZW would have data limitations on the iPhone to ensure there wouldn't be a slowdown. As far as #22, I think they're more referring to the little Apple/AT&T fanboys who hate to admit that their iPhone is nothing more than an iPod Touch with a crappy phone module slapped in there.

posted on 31 Jul 2009, 08:13

26. The_Man_Named_X (Posts: 5; Member since: 24 May 2009)


Oh my goodness. You Verizon fan boys are so full of BS. It wasn't so long ago that you guys jumped on ATT for not allowing slingbox to work via 3G because of this same issue. Luckily for iPhone users our phones have built in wi-fi like most of ATTs smartphones. Can't say the same for the Storm or Verizons lack luster smartphones.

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