Verizon gives away the Motorola DROID RAZR to some owners of the original RAZR
The RAZR owners obviously were impressed with the new DROID RAZR even if most of them had no idea that it could download data at up to 10 times faster than their 3G phone. And it has been our experience that those who still tote around a RAZR as their everyday cell phone would probably not know that a special nanocoating inside the new Android unit, protects it from minor water damage.
While the RAZR owners might not grasp all of the things a smartphone can do, they still understand the concept "something for nothing" which is why they all were quite happy when Verizon told them that they could keep the Motorola DROID RAZR that they were just given a rundown on. How many of these phones will end up on eBay is hard to estimate, but Verizon certainly turned this reality show into an interesting promotional video.
1. iicpaii (Posts: 9; Member since: 21 Aug 2010)
i have someone using an original razr on my account and i did not get anyone showing up in a gallardo with a brand new droid razr
2. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
the people at Verizon are marketing geniuses. no one throws campaigns like they do.
4. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
You might want to check the history books. Verizon's marketing campaigns against ATT's iPhone was some of the worst ad campaigns in history. Did you remember how the BB Storm was an iPhone "killer"? I don't think anyone can forget those ads.
5. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
who cares? who didn't have an "iPhone Killer"? i remember a few from those days that were pretty good like the LG Dare ads. look back at all of them since 09 and tell me they're not great. need i remind you that without Verizon's multi-million dollar marketing campaign for the Droid that Android probably wouldn't have exploded like it did. the Droid was the first real threat to the iPhone and Verizon let it be known.
6. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
Well you do, if not you wouldn't have replied.
> look back at all of them since 09 and tell me they're not great.
The point was Verizon's ads sucked, their products sucked (like the BB Storm), they invested heavily in the Droid campaign only to see ATT continue to win new customers with the iPhone. Those ads failed to do their job, which was to help Verizon stem the new subscriber ads at ATT.
> the Droid was the first real threat to the iPhone and Verizon let it be known.
Sorry, but that is more fairytale than fact. Eventually Verizon gave up with their android tactic and pleaded with Apple. Now the iPhone is on the Verizon's line-up.
All you have to do is read Verizon's public filings because THAT WAS WHAT Verizon was telling Wall Street and its investors.
14. iamcc (Posts: 1319; Member since: 07 Oct 2011)
LOL. Verizon gave up with their Android tactic and pleaded with Apple?
You are hilarious.
18. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
> Verizon gave up with their Android tactic and pleaded with Apple?
Yes. There are a number of business articles that state the then CEO of Verizon approached Apple and asked "why is "Verizon" in the doghouse."
If you recall, it was Apple that approach Verizon and Verizon turned down Apple. After the success of the iPhone on the ATT network, it was Verizon that APPROACHED Apple. Verizon wanted the iPhone.
23. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
yeah. you'd be a fool to not want the iPhone on your network. just because they have the iPhone it doesn't mean they'll slow things down on the Android front. you could never run a successful company with such short and narrow vision
21. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
Check out this chart on this website:
ATT with the iPhone was kicking Verizon's butt -- and that is Verizon with the droid campaign. Those droid ads weren't working.
25. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
Verizon's Droid Campaign < iPhone Reputation
the ads did just what they were supposed to do. you don't even have to believe me. look at the results. of course i know they weren't the only factor but they were effective in getting Android to the mainstream as what it is and that's the anti-iPhone. that's what they were supposed to do and they did it.
15. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
i replied because you made a ridiculous point and i wanted you to know it.
no one thought it would just stop sales of the iPhone but it did ensue a smartphone war unlike any Apple has ever been in. the original Droid actually sold a lot. last time i checked they push their Android line-up like 5 times harder than they do the iPhone. xD
19. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
What was ridiculous were those Verizon marketing ads.
>no one thought it would just stop sales of the iPhone
Nice try at backpedaling, but Verizon spent millions because Verizon thought the android could stop and even take sales from Apple. That was what the Verizon executives believed. Unfortunately, those marketing compaigns blew up in their face.
The BB Storm was a crappy product and Verizon lost a lot of credibility pushing the Storm.
> last time i checked they push their Android line-up like 5 times harder than they do the iPhone. xD
That's right. The Apple iPhone doesn't need a lot of promotion to sell on the Verizon network. Unfortunately, Verizon needs to spend a ton of money to get people to own android smartphones and it itakes 5X the ad spend for Apple iPhone, the 5X speaks to how difficult it is to move android devices.
24. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
the Droid DID take away sales from the iPhone. why do you think we all refer to it as Android's kick start? imagine Apple's market share now if Android was out of the picture. dude, you're the only one here talking about the Storm, no one cares about the Storm.
if they have the iPhone then why does Verizon CARE to get people to own Android devices? Verizon saw an Android powered future and they're a big force in making it happen bro. why do you think Verizon put so much time and money into an LTE network that the iPhone doesn't even use? last time i checked Droid is a household name now. i'm just saying they do a damn good job marketing their Droids and they put a lot of time and effort into it. not that they're taking over the world with Droid campaigns or anything.
7. DrMoto (Posts: 18; Member since: 24 Oct 2011)
Well I had 3 RAZRs but I am not American... :'-(
9. protozeloz (Posts: 5387; Member since: 16 Sep 2010)
I had two razr.... they kinda sucked.. ...
20. ardent1 (Posts: 2000; Member since: 16 Apr 2011)
I had the razr when it first came out on ATT's network and ATT's network sucked.
10. frustyak (Posts: 190; Member since: 08 Mar 2010)
You make people who still own the Droid sound like ignorant idiots. Maybe, just maybe, they know all about the features in newer phones, but are happy with what they have and don't succumb to the pressure to constantly upgrade.
22. jim3000gt (Posts: 17; Member since: 13 Nov 2011)
Exactly ! I have a Black Razor V9 with everything I need. I have computers at work and home that I can do everything I need . A phone to me is a phone. People waste to much of their lives as it is. Try talking to your family and friends once in awhile.
26. KingKurogiii (Posts: 5685; Member since: 23 Oct 2011)
said the guy commenting on a phone blog.
11. seanjohnusa91 (Posts: 31; Member since: 01 Nov 2011)
Really?!...a lambo? That's not unnecessary or anything.
12. captn3x (Posts: 44; Member since: 08 Aug 2011)
really! Because the people I know with an original razor can't afford the monthly service fee. So lets swap out there dumb phone with a smart phone, make it look like we care about them, when in reality we just got our claws into them for $90 per month.
16. tedkord (Posts: 7372; Member since: 17 Jun 2009)
"While the RAZR owners might not grasp all of the things a smartphone can do..."
I wonder if the original RAZR owners might grasp that their bill was suddenly going up a minimum of $30, probably a lot more since an LTE phone can blow through 4GB in under a week.
30. corporateJP (Posts: 2396; Member since: 28 Nov 2009)
A good bunch of folks got stuffed on this deal.