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Verizon faces off with AT&T on "There's a map for that" ad campaign

Posted: , by Alan F.

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Verizon faces off with AT&T on
Verizon Wireless has started a new television ad campaign that takes a jab at AT&T's infamous connection problems with the iPhone. Instead of claiming "There's an app for that" as seen with the AT&T-iPhone spots, Big Red aims right at the quality and breadth of it's rival network. "Want five times more 3G coverage?" we are asked , "There's a map for that" is the response in the Verizon ad as two maps show the difference between the Verizon 3G network's coverage and that of AT&T. It is a well placed punch that goes right to the heart of complaints that iPhone users have with their network, and with talk about the exclusivity period between Apple and AT&T possibly coming to an end soon, it is also a reminder to Apple that perhaps their touchscreen device is better served on a different network.

source: AllThingsDigital

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posted on 20 Oct 2010, 01:43

1. The Doc (Posts: 122; Member since: 11 Dec 2008)


It was inevitable that the truth would come to light...

posted on 06 Oct 2009, 11:48

2. drewsky (Posts: 147; Member since: 04 Jan 2009)


There's no way VZW 3g coverage is that good! But it is a nice way to get at ATT, since I think VZW 3g coverage is better, just not that much.

posted on 06 Oct 2009, 12:10

8. The Doc (Posts: 122; Member since: 11 Dec 2008)


On the contrary! Verizon Coverage IS THAT GOOD. Otherwise, the next step for At&t to take would be to file a lawsuit for false advertising! Similar to the lawsuits against At&t for putting 3G on all their iPhones. Even when that 3G iPhone doesn't get 3G speeds. Consumer Los Angeles, CA: "Hey, Bro! I just bought my new 3G iPhone. It's Awesome!" Consumer Kearney, NE: "I just got my 3rd Generation iPhone..." Consumer LA: "Aren't they the same phone?" Consumer Kearney: "Only during our family reunion... In Los Angeles... I can't wait!"

posted on 06 Oct 2009, 13:03

13. david_the_gom (Posts: 114; Member since: 20 Dec 2008)


apparently, there are some people saying that they don't like verizon's service.. so they use t-mo or at&t or sprint for couple of years.. not bad.. problem is verizon's 3g coverage isn't same as 3~4 years.. i'm pretty sure those people never used verizon network, they used other network for couple of years and saying that verizon's network is bad.. ha... ha... ha... good deal... how do you know the taste of a cake if you don't eat it? ha... ha... ha... i used verizon for 5 years now, and for first 2 years, i didn't really use data... for last 3 years, i've used many kinds of smartphones thru vzw, and there's only one thing to say, "Damn!! it's fast.."

posted on 06 Oct 2009, 13:04

14. david_the_gom (Posts: 114; Member since: 20 Dec 2008)


oh, and "damn!!! it covers!!!"

posted on 06 Oct 2009, 13:10

16. drewsky (Posts: 147; Member since: 04 Jan 2009)


Well maybe ATT will do a lawsuit. I see the coverage map and almost the whole east coast is covered?..... Don't think so. It is a great commercial though.

posted on 06 Oct 2009, 14:34

27. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


At&t...legends in their own minds lol.

posted on 06 Oct 2009, 11:53

3. JeffdaBeat (unregistered)


I work for AT&T and I actually really like the company and the service...but even I had to admit that this was pretty hilarious. Touche Verizon...Touche.

posted on 06 Oct 2009, 11:55

4. je2345 (Posts: 61; Member since: 05 May 2009)


Verizon's best commecial to date IMO!!

posted on 06 Oct 2009, 12:02

5. Fanboys Suck (Posts: 609; Member since: 12 Dec 2008)


That is pretty funny! LOL!! Let's see if AT&T fires back... and with what... if anything?? Haha!!

posted on 06 Oct 2009, 13:11

17. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


The best thing At&t can do to fire back is improve its network, and much time is needed to do so. I think we can all be honest and admit, the iPhone is all At&t has going for it. It will be out of style by the time the government does anything about carrier/handset exclusivity, so we'll see then how they fare. The fact of the matter is the iPhone is killing their network, and many users or "fanboys" don't want to admit it because they'd expose themselves as fools for paying an outrageous amount of money for a device that's mostly all fluff and no stuff. I have fewer problems with my Nextel phone than my friends and co-workers have with At&t, and that's saying something.

posted on 06 Oct 2009, 14:07

21. cartman (Posts: 45; Member since: 11 Dec 2008)


The best thing AT&T can do is start building out their LTE network, so that by the time 4g becomes mainstream, they won't have to be like "S***, we gotta improve our network fast" by the time Verizon has a network running.

posted on 06 Oct 2009, 14:31

26. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


Well stated. I remember when then Cingular was putting all kind of hype about upgrading to "high speed EDGE", Verizon and Sprint had long since before started their 3G networks. At&t is worried about the now. If they don't start fixing things, they are going to lose tons of subscribers in the near future. They'll be playing catch-up with LTE just as they were with 3G.

posted on 06 Oct 2009, 21:03

54. remixfa (Posts: 13902; Member since: 19 Dec 2008)


problem is that vodaphone, verizon's parent company was part of the conglomerate that made LTE a real tech. ATTs plan isnt to start rolling out LTE till around 2013 while Verizon is rolling out LTE WIDESPREAD this year. They plan to have 100million people covered in LTE by 2011. ATT doesnt have anything to stand on other than the iphone. Their "fastest 3g" crap has been killed by T MOBILE rolling out 21mb/s 3g, so now Tmobile is 3x faster than ATT. Their "best world coverage" is because they have crappy US coverage, and its soley based on their ROAMING partners across the world. Little known fact, there are only 2 more GSM main based countries than CDMA, its not that big of a deal. So, VZW, best coverage... Tmobile, fastest 3g network.. iphone... going to VZW and who knows where else... VZW 3 yrs faster on LTE roll out than ATT. ATT price the same as VZW, but far less service i hope ATT has a suprise in store otherwise they are in real trouble.

posted on 06 Oct 2009, 12:04

6. C_H (Posts: 23; Member since: 06 Oct 2009)


Pretty hilarious commercial, although if you live in, and travel inside of, an area that's heavily served by both companies, then you don't really care that VZW has 3G coverage in southwest Oregon (or wherever) but AT&T doesn't!

posted on 06 Oct 2009, 12:10

7. MadProfessor (Posts: 18; Member since: 12 Jun 2009)


Wow, that was friggin' awesome. Good stuff.

posted on 06 Oct 2009, 12:29

9. Kain125 (Posts: 18; Member since: 13 Sep 2009)


The truth is finally let out.

posted on 06 Oct 2009, 12:48

10. VZWfangirl (Posts: 71; Member since: 25 Jul 2009)


Why do you guys think we pay for Verizon? Excellent coverage and excellent 3G coverage. That should be no surprise.

posted on 06 Oct 2009, 12:48

11. omarc_2008 (Posts: 26; Member since: 26 Mar 2009)


that is sooo tru i have at&t i have a blackberry bold and the at&t 3G sucks ballz . my sis with verizon has waay better evdo coverage in more places than me. we both have gone to chicago,washington dc, miami,texas,vegas,sacramento,arkansas and i have found out that in all of those places i mentioned above my sis has better evdo 3G connection on her lg dare than i have 3G on my bold. my bold would always be on edge or gsm it was very rare when it would find 3G..... i am very disappointed with gayt&t

posted on 06 Oct 2009, 12:55

12. piratejb (Posts: 22; Member since: 08 Jan 2009)


im guessing verizon is pissed there not getting the iphone anytime soon especially if there taking a stab at the iphone.

posted on 07 Oct 2009, 01:58

58. HatedaIphone (Posts: 42; Member since: 08 Jun 2009)


Verizon pissed about not getting the gayphone? please.. Verizon doesn't need the gayphone !

posted on 09 Oct 2009, 15:55

71. piratejb (Posts: 22; Member since: 08 Jan 2009)


thats pretty funny the gayphone did your boyfriend tell you that joke.

posted on 06 Oct 2009, 13:10

15. michcarguy (Posts: 10; Member since: 26 Sep 2009)


I agree, Verizon's coverage is unbeatable! My friends have sprint and are roaming where they live and I had full bars in the same area. As for speed, it definitely is FAST! I played with the Samsung Rogue with full bars at the verizon store and the phone was faster then my home internet. Been with Verizon for 5 years and always will be (especially now since the phones aren't so locked down)

posted on 06 Oct 2009, 13:17

18. AZNphoneGeek (Posts: 200; Member since: 15 May 2009)


this is quite possibly the funniest and coolest thing to happen to wireless in a long time. i actually just laughed at my computer screen. go big red. i hate you ATT

posted on 06 Oct 2009, 13:48

19. Mateo8326 (Posts: 472; Member since: 15 Jul 2009)


verizon don't talk the talk...walk the the walk! lol

posted on 06 Oct 2009, 13:59

20. facts&truth (Posts: 42; Member since: 15 Jul 2009)


You verizon fagboys are morons. You fools, the map that Bigred is showing of AT&T is their mobile tv service coverage map. Check and see, verizon's tv service coverage map is the same. That's why this a false claim and it's misleading. Do your homework and check both websites on mobile tv service coverage and get Verizon's ballz out of ya jawz. One more thing, why does AT&T have 79.4 million customers and growing every 4 months? Grow up and stop acting as if bigred is making sweet love to U every night. Their raping you. If verizon was as great as some of U morons claim, they'd be international or at least total north american or everyone would have them. In conclusion, put 3 million Ifones on the verizon network, watch it have problems. Why? Because Iphones use 10 times more data than a normal smartphone. Food for thought for all you cum smokers.

posted on 06 Oct 2009, 14:10

22. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


hahahah don't you just love a good cum smoker? any way i traveled up and down the east coast ny to florida, had 3g coverage the whole time, except in wv for like 5 minutes. on interstate and backroads...my at&t buddy didn't even come close. verizon voice and 3g coverage FTW.

posted on 06 Oct 2009, 14:28

24. edit (Posts: 3; Member since: 01 Oct 2009)


No thats actually their 3G Coverage map. Here's a link for you to double check. Goto: http://www.wireless.att.com/coverageviewer/?lon=-71.4210615&lat=41.8170855&sci=6&3g=t And start zooming out one by one, if you zoom all the way it won't display any 3G Coverage but if you do it one at a time until the "notch" before the last you'll see the blue is 3G and it is exactly what Verizon shows in their commercial. So for the record.. ATT is number 2 and rightfully so and Verizon just kicked them in the d-ck. Any questions? There's a map for that.

posted on 06 Oct 2009, 14:52

28. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


What good is At&t's 3G coverage when the service is mediocre? At&t is peaking only because of the iPhone, when other carriers have access to it again, they'll drop subscribers faster than Sprint is currently doing.

posted on 06 Oct 2009, 14:55

29. Fanboys Suck (Posts: 609; Member since: 12 Dec 2008)


Their Network will free up too... then maybe they will have a good 3G network...

posted on 06 Oct 2009, 15:59

31. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Your a fool. U must not know that Ifones don't even account for 1/4 of AT&T's customer base. Take note, they were #1 in 2004 until bigred bought Alltel. The Ifone was noware around. Top that fool. They must be doing something right.

posted on 06 Oct 2009, 16:10

32. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Well, when my family and I travel south on a regular basis, to Atlanta, N. and S. Carolina, and Florida, I always have a good signal. The ones with Verizon and sprint seem to get spotty when you hit the smokeys on through. So lets keep it balanced and not be a retard. All cell companies have their downfalls in certain areas.

posted on 06 Oct 2009, 16:16

33. facts&truth (Posts: 42; Member since: 15 Jul 2009)


No what you need to do is edit your eyes or a lack there of. Your wrong buster. I zoomed the map before I posted on here. Like I said, verizon is showing Att's mobile tv service map coverage and verizon's mobile tv service is the same. So they and U both need to STOP. Its fairy tale, Wake Up!

posted on 06 Oct 2009, 16:20

34. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Hey pal, half of what you said is true, but the rest is utterly off. I and my friends and family here in Indy have wonderful 3g coverage and its fast as hell. That's a fact, and even when we travel. Good day, Stay Balanced

posted on 06 Oct 2009, 16:31

35. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


Even though I am a self admitted fool, it is virtually impossible for one phone to account for 25% of the devices used on one carrier. The iPhone would be about as close as it can get I imagine. Since you seem to possess a lot of facts, do you have access to the percentage of iPhone users on At&t's network? Note taken; At&t in it's current state did not exist in 2004, it was still Cingular, and was second at the time to Verizon. However, I will say this: At&t is doing something right. For a carrier that has so many network issues and can still add subscribers, they must have an excellent marketing strategy.

posted on 06 Oct 2009, 17:25

37. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


well their commercials definitly aren't excellent. they're gay and not funny. that kid in the rollover commercials is funny in the movie adventureland though ha.

posted on 06 Oct 2009, 17:35

38. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


I personally think their commercials are beyond lame. How they influence people to switch, I do not understand. Apparently there must be a large number of people with a dry sense of humor. The only ones that are worse were the Sprint commercials with Dan Hesse in them, and they weren't lame but awkward.

posted on 06 Oct 2009, 17:39

39. knuckleballer34 (Posts: 119; Member since: 27 Jul 2009)


Speaking of those "rollover" commercials...I wonder if any of At&t's subscribers switch to lower rate plans because of it. I know people who have four and five thousand rollover minutes, and I tell them "have you ever thought about saving money and switching to a cheaper plan where you dont pay for minutes you dont use?

posted on 06 Oct 2009, 18:05

41. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Oh, it was on 11 16, 2004 when cingular wireless bought out att wireless.It became the #1 carrier. It was later called AT&T Mobility, (The New AT&T). This is for free, Verizon is comprised of 4 companies including Vodafone, (45%). Verizon became number 1 in 2000 when the deal came together. Oh, one more thing, the Ifone is the main thing causing prblems on the network. Try another phone please! Around 7 million ifoners are on Att. Now what I said and meant is that Iphone users don't come close to being a fourth of Att's customer base. If it were so, when exclusivity ends, they'd be in trouble. But like I said, their doing something right.

posted on 06 Oct 2009, 18:08

42. Mayday3420 (Posts: 61; Member since: 11 Dec 2008)


Dude, you're kinda arguing for the other side now. First this is all wrong now it's all right? umm, I'm confused by your idiocy. Good job being able to look up information though, that means you type in a search engine and then read..... maybe you can even copy and paste..... WOW. Seriously, the smarter you try to sound the less and less you do.

posted on 06 Oct 2009, 19:28

45. videobandit (Posts: 26; Member since: 17 Jun 2009)


Ok. I will top that. First of the usage of "your" in the post is wrong. The term your is used to indicate ownership. The correct verbiage in this case would be "you're" indicating you are. Also AT&T has never had a device called the Ifone, it's IPhone. Also you used the word noware, which I'm not aware of being a word in the English language. It would be nowhere. I'm not going to flame your (note indicating ownership) usage of U as that is being increasingly acceptable in the IM and texting era. If you're (indicating you are) going to flame others and call them fools as well, at least do it using proper languge.

posted on 06 Oct 2009, 19:34

46. videobandit (Posts: 26; Member since: 17 Jun 2009)


Yes, both of the companies Mobile TV maps are the same. However, the person you're responding to was talking about the 3G maps which is what the ad was all about.

posted on 06 Oct 2009, 19:58

47. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Let me tell U something asshole, this is not Language Arts Class. I don't have time to be proper on a siily little site that's not paying me. Who cares. I'm still going to make that money. And darn good money. So do what U do and let every one else do what they want. I know how Iphone is spelled, I'll type it the way I choose on this site, just like when people text different spellings for what ever reason. It's not important, grow up.

posted on 06 Oct 2009, 20:06

48. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Hey assbandit, if U look at the AT&T 3g map coverage on the website, it's much larger than what verizon is claiming AT&T's 3g coverage to be. Verizion is using a specimen of the Mobile tv coverage map on AT&T. Look at it. That's why it's all wrong and misleading. Foolishness. Don't be silly and blind all of your life

posted on 06 Oct 2009, 20:08

49. facts&truth (Posts: 42; Member since: 15 Jul 2009)


Stop talking about your mother.

posted on 06 Oct 2009, 14:13

23. theman414 (Posts: 130; Member since: 08 Jun 2009)


This is a hilarious ad. Good one Verizon! Although 3g works great where I live and I wouldn't switch back to Verizon because they don't have the iPhone and my bill is cheaper. I'd pay my vz termination fee all over again. The ad was funny and Verizon does have the best customer service.

posted on 07 Oct 2009, 02:02

59. HatedaIphone (Posts: 42; Member since: 08 Jun 2009)


so let me get this straight, your happy with a phone that only works great where you live ? LMAO !

posted on 07 Oct 2009, 08:26

62. theman414 (Posts: 130; Member since: 08 Jun 2009)


Sure Am! Phone worked great everywhere i'v been. Even when I left the county on vacation. Do all your phones work outside the country???

posted on 07 Oct 2009, 14:48

64. HatedaIphone (Posts: 42; Member since: 08 Jun 2009)


Yes... World Phone !

posted on 06 Oct 2009, 14:30

25. jskrenes (Posts: 209; Member since: 11 Dec 2008)


Wow, history in the making: an article from Phonearena that doesn't slam VZW.

posted on 06 Oct 2009, 15:16

30. LGVX1993 (Posts: 260; Member since: 27 Jan 2009)


Verizon crossed the line now. Theres no way its that good.

posted on 06 Oct 2009, 17:46

40. Mayday3420 (Posts: 61; Member since: 11 Dec 2008)


lol, yes, because Verizon would love to pay millions and millions of dollars in law suits due to false advertisement and defimation of charactor for the at&t. Makes perfect since to me.

posted on 06 Oct 2009, 20:36

51. LGVX1993 (Posts: 260; Member since: 27 Jan 2009)


AT&T must be really embarrased right now

posted on 06 Oct 2009, 17:24

36. vzwfann15 (Posts: 16; Member since: 10 Jun 2009)


GO VERIZON! AT&T has terrible coverage nationwide! too spotty

posted on 06 Oct 2009, 18:54

43. iceman23 (Posts: 31; Member since: 21 Sep 2009)


Verizon 3G is Slower, Plus no phone on verizon has as good of a browser as the iPhone making their network useless...

posted on 06 Oct 2009, 20:54

52. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


the storm hello!!! opera mini 5 ftw!!! :-).

posted on 08 Oct 2009, 18:01

67. Mayday3420 (Posts: 61; Member since: 11 Dec 2008)


maybe you didn't read the jd power associates poll that put att in 3rd behind verizon and sprint..... hmmmm

posted on 06 Oct 2009, 19:04

44. WnnaFghtAboutIt (Posts: 149; Member since: 31 Aug 2009)


the best thing is...at&t has to spend over 18 billion just to build up their 3g network to where it should have been 2 years ago.... meanwhile verizon gets to start building out 4g...

posted on 06 Oct 2009, 20:14

50. facts&truth (Posts: 42; Member since: 15 Jul 2009)


But what you fail to realize is; AT&T is building up their HSPA network in which it will leapfrog into LTE. Did you know that HSPA+ is just as fast as LTE? Think about it. Tmobile and AT&T will have the uperhand. Things change, every dog has his day and what gos up, must come down.

posted on 06 Oct 2009, 20:58

53. vzw fanman (Posts: 1971; Member since: 11 Dec 2008)


what does every dog has his day mean? did you know on facebook there are 171,000 fans for verizon and not even a page for gayt&t?

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