Verizon drops gender specific ads for the Palm Pre; phone's not just for Mom anymore
This article contains unofficial information.
Whether it was the (lack of) sales numbers or the marketing department just coming to its senses, Verizon has changed the spots to concentrate on the handset's styling, software and of course, the Verizon 3G network. With this spot, Big Red talks about the features that would appeal to everyone. The styling appeals to all, the Notification page shows a text in progress that would appeal to the teens and young adults and talk of a syncing calendar showing events like Timmy's guitar lesson and baseball game is aimed at the parents. Verizon has apparently learned what Sprint did not pick up on and that is that the content of a television ad campaign is important when selling smartphones and no matter how many consultants tell you otherwise, an ad that just shows someone's head spewing forth rambling comments does not really tell much about a phone.
Note that Verizon's BOGO deal is supposed to change today from what you see at the end of this spot. Check our earlier story here.
Palm Pre Plus Specifications | Review
source: YouTube via precentral
1. Jyakotu (Posts: 814; Member since: 12 Dec 2008)
I actually liked the Palm Pixi commercial Sprint did. :(
3. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)
And I am sure you like the crap job Sprint and Palm did on the Pre and the Pixi. . .
4. Jyakotu (Posts: 814; Member since: 12 Dec 2008)
But I liked the commercial for the song. I don't even like Sprint. XD
5. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)
That's the best comment I've seen on Phone Arena all day. Sprint blows!!! Get VZW or ATT!!! Or T-Mobile if you forgot to F to the R to the E to the E to the R to the E to the P to the O to the R to the T to the dot to the COM! Dont get suck with a POS Boost/Sprint Sanyo!!
6. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)
I am curious as to how successful the Mom-Pre campaign was. I think giving a phone like the Pre a "gender" is a bad idea. Is it possible to think that perhaps feminizing the Palm could turn off male customers? IDK. No one's going to Verizon for Pre's and Pixi's anyways except Sprint defectors, lol. People want Blackberries and Droid with the best network in the country. Not any of that Sprint crap. Sprint roams off of Verizon like a beotch they are and they can't afford to pay up for data for their customers in the roaming agreement. Get a real phone. On a real Network! VZW!! It's worth the extra bucks plus you can always get a corporate discount!