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Verizon drops gender specific ads for the Palm Pre; phone's not just for Mom anymore

This article contains unofficial information.

Verizon drops gender specific ads for the Palm Pre; phone's not just for Mom anymore
It was a bit of a shocker, as we reported, when Verizon came out of the chute with the Palm Pre Plus marketing the phone to Mom. Yeah, Valentine's Day was approaching and all, but the ads were so soft and-for lack of a better phrase-feminine, especially when contrasted with the Rock and Roll, in your face, loud macho spots for the Motorola DROID. And sure, women use smartphones too. But it seemed as though Big Red had not really studied what happened with some of the Palm Pre spots that Sprint ran. If you recall, those ads were so avant garde that they made no sense and never focused on the webOS operating system that many felt was the main selling point of the phone. And if screwing up the ad campaign for the Pre wasn't enough for Sprint, they practically repeated the experience when the Pixi was launched.

Whether it was the (lack of) sales numbers or the marketing department just coming to its senses, Verizon has changed the spots to concentrate on the handset's styling, software and of course, the Verizon 3G network. With this spot, Big Red talks about the features that would appeal to everyone. The styling appeals to all, the Notification page shows a text in progress that would appeal to the teens and young adults and talk of a syncing calendar showing events like Timmy's guitar lesson and baseball game is aimed at the parents. Verizon has apparently learned what Sprint did not pick up on and that is that the content of a television ad campaign is important when selling smartphones and no matter how many consultants tell you otherwise, an ad that just shows someone's head spewing forth rambling comments does not really tell much about a phone.

Note that Verizon's BOGO deal is supposed to change today from what you see at the end of this spot. Check our earlier story here.

Palm Pre Plus Specifications | Review

source: YouTube via precentral

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posted on 20 Oct 2010, 01:45

1. Jyakotu (Posts: 819; Member since: 12 Dec 2008)


I actually liked the Palm Pixi commercial Sprint did. :(

posted on 17 Feb 2010, 11:43

3. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)


And I am sure you like the crap job Sprint and Palm did on the Pre and the Pixi. . .

posted on 17 Feb 2010, 11:50

4. Jyakotu (Posts: 819; Member since: 12 Dec 2008)


But I liked the commercial for the song. I don't even like Sprint. XD

posted on 17 Feb 2010, 15:29

5. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)


That's the best comment I've seen on Phone Arena all day. Sprint blows!!! Get VZW or ATT!!! Or T-Mobile if you forgot to F to the R to the E to the E to the R to the E to the P to the O to the R to the T to the dot to the COM! Dont get suck with a POS Boost/Sprint Sanyo!!

posted on 17 Feb 2010, 09:35

2. VZW (Posts: 24; Member since: 02 Nov 2009)


The "Mom" Ad was for Valentines day.

posted on 17 Feb 2010, 18:53

6. rwolf1984 (Posts: 518; Member since: 06 Jun 2009)


I am curious as to how successful the Mom-Pre campaign was. I think giving a phone like the Pre a "gender" is a bad idea. Is it possible to think that perhaps feminizing the Palm could turn off male customers? IDK. No one's going to Verizon for Pre's and Pixi's anyways except Sprint defectors, lol. People want Blackberries and Droid with the best network in the country. Not any of that Sprint crap. Sprint roams off of Verizon like a beotch they are and they can't afford to pay up for data for their customers in the roaming agreement. Get a real phone. On a real Network! VZW!! It's worth the extra bucks plus you can always get a corporate discount!

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