McAdam said that Samsung's recent loss to Apple in court could pressure the company into looking at bada more seriously. The jury awarded Apple $1.05 billion and that amount could be tripled by Judge Lucy Koh at a December 6th hearing. While Samsung has produced handsets powered by bada, these units were sold mostly in Asia. McAdam noted that Samsung is the largest handset and smartphone manufacturer in the world and has the same brand recognition and clout that Apple has which wold be important in making bada a competitive platform.
control over both the hardware and software of its smartphones. Speaking of RIM, McAdam says not to count them out. He is also excited by Windows Phone 8 and is looking forward to launching new handsets using the OS. Perhaps taking a shot at Apple, McAdam says he likes the way that Microsoft isn't tied down to one piece of hardware. Verizon said earlier this week that it intends to offer both a BlackBerry 10 model and multiple Windows Phone 8 handsets.
About a year ago at an investor conference, McAdam said that the carriers were beginning to "coalesce" around a third platform and that one would stand out in the "next 12 months". Of course, that never happened and instead the picture has become a little more muddied.
source: CNET, FierceWireless