Unnecessary gamification? Phonechievements gives you points for using your Android phone
0. phoneArena 29 Jan 2013, 01:09 posted on
The whole gamification craze hit its full swing a while ago, and we had thought that unnecessary gamification for the sake of gamification had fallen by the wayside, but it seems we were wrong. Rather than using gamification for something useful, like motivation, Phonechievements simply wants to use it to give you points for using your Android phone...
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2. nicholassss (Posts: 363; Member since: 10 May 2012)
OH MY GOD! THIS WILL BRING MEANING TO MY LIFE!!!!!
3. romrack (Posts: 2; Member since: 29 Jan 2013)
Again: To give away points for something is not gamificaiton. This service is crap, right, but it is just some kind of "pointsification" that we can see all the time. And this is just ok for very short-term excitmement (if anything).
So, I agree with the content of this post but its titel is bad because there is no gamification: Games are successful because they create a challenge that has to be mastered. That's it what keeps us humans engaged. We love to solve things. Ok, sometime you get points for that but that's just feedback. Gamification doesn't work because ot points and badges. It works because of the activity achieving them...
4. MichaelHeller (Posts: 2693; Member since: 26 May 2011)
Gamification: "Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems."
Unfortunately, a lot of gamification focuses on the "engage users" side, which often amounts to nothing more than giving points for things you would be doing anyway.
As I said in the article, unnecessary gamification for gamification's sake has been falling away, and developers have been using it in better and better ways that actually add value. But, at it's core, gamification is simply adding game mechanics to a non-game context. It has nothing to do with the quality of the implementation.
5. romrack (Posts: 2; Member since: 29 Jan 2013)
@MichaelHeller: Ok, concerning your last paragraph in your response there is nothing I can say against it. You are right: ."..at it's core, gamification is simply adding game mechanics to a non-game context. It has nothing to do with the quality of the implementation."
I just wanted to point out that there is/should be a difference between loyality programs and gamification.
Because there is one even if this definition ("Gamification is the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems.") doesn't
And this is why I tried to say that just to put points onto something (even if it is enough to call something gamified) is not gamification.
Sorry about not explaining it deeper in my first post.