On the other hand, General Mobile has already released the Android flavored DSTL1 and is planning a Android 2.0 model for this year. The manufacturer is also offering its own competition to Android Market with the "Storeoid". We have some pictures below of what Storeoid will look like, although the apps listed are just for display purposes. Storeoid will be available on General Mobile Android handsets only.
This is how competition starts. You have the Android Market that serves most Android devices. The manufacturers think they can do a better job or they see a niche that the Android Market isn't filling, and all of a sudden, new Android marketplaces are on the way. Of course, which one you get depends on the name of the manufacturer on your Android phone. For developers, the more places they can offer their wares, the better.
source: Phandroid (PlayNow), AndroidandMe (Storeoid)
*UPDATE: Sony Ericsson has just posted a tweet, informing its customers that it won't be replacing Android Market with PlayNow on its phones, so those who would rather stick with the standard Android Market will have that opportunity.