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UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II

Posted: , by Daniel P.

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UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II
When we got the Samsung Galaxy S II prototype back in April, the first thing to do was to size it up with the previous "thinnest smartphone" - Apple iPhone 4, as shown in our video below.

At 0.33" (8.49mm), the slab indeed looks anorexic, even next to the svelte 0.37" (9.3mm) of the iPhone 4. UK's Advertising Standards Agency has now ruled, however, that it would be misleading to advertise the Samsung Galaxy S II as the thinnest smartphone, since it has this bulging "hump" at the bottom, where it measures 0.39" (9.91mm), and the fattest part is where the measures should be taken at, argues Apple, because it impacts the overall dimensions.

The Sony Ericsson Xperia arc, for example, measures 0.34" (8.7mm) in the middle, so the company can also boast a very thin handset, not to mention the NEC MEDIAS E-04S, which sports 0.3" (7.7mm) of waistline, but is only available in Japan.

Anyway, this seems like a small victory in the pissing contest epic battle between Apple and Samsung lately, which obviously now spans from courts to advertising control bodies. 



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posted on 15 Sep 2011, 06:32 6

1. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


insane !!!

posted on 15 Sep 2011, 08:56 4

24. SuperAndroidEvo (Posts: 3515; Member since: 15 Apr 2011)


It's all just so petty, I am so speechless. Peter you are right this is insane!

posted on 15 Sep 2011, 09:27 5

25. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


If the GS2 is thinner than the iphone (which it is), then it is thinner. That's simple !!!
Apple needs to be stopped.

posted on 15 Sep 2011, 10:33

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


That's the point it's NOT thinner.

posted on 15 Sep 2011, 11:35 1

30. Kjayhawk (Posts: 273; Member since: 07 Oct 2010)


But you need the case on an iphone to make it work properly... So I guess, when you really think about it the iPhone is much much thicker. LOL

But yeah i agree the iPhone is thinner if you count the back which should be counted... This is one ad agency I wonder if this will effect the how samsung advertises...

posted on 15 Sep 2011, 21:02 1

61. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I just thought of something... this is a lie.

we all know the iphone4 doesnt work without a case on it, so you dont "hold it wrong", so therefore the case should be part of the measurement.. lolol

posted on 15 Sep 2011, 06:36 2

2. ayephoner (Posts: 833; Member since: 09 Jun 2009)


point - apple

posted on 15 Sep 2011, 07:28 4

11. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Point? You mean game over, lol. Samsung is just fishing for a rematch now.
Samsung = Thief

posted on 15 Sep 2011, 06:51 4

3. XiphiasGladius (Posts: 799; Member since: 21 Aug 2011)


Who even cares anyway? In real life when you hold both phones both are freakin slim/thin period. . .

posted on 15 Sep 2011, 06:53 6

4. remixfa (Posts: 13902; Member since: 19 Dec 2008)


wow.. really? seriously??

and i thought apple was petty before.

its not like anyone goes "well i just wanna have the thinnest phone, screw everything else"

posted on 15 Sep 2011, 07:02 3

7. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


Phenis envy.

posted on 15 Sep 2011, 07:31

12. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Look at it this way. If you had a product you would want all you credit. Its easy for you to be mad at Apple for this because its not your favorite product. But if this was a whatever phone you have you would care.

- Its easy to say this is petty when its not your money or your investment.

-Also if it is the thinnest then you can market that. For the same reason Samsung made the claim in the first place.

posted on 15 Sep 2011, 08:00 6

16. remixfa (Posts: 13902; Member since: 19 Dec 2008)


no, unlike some people i am not firmly in one camp or another

the move is petty.. period. it doesnt matter if its from samsung, apple, lg, or mother goose.

posted on 15 Sep 2011, 08:02 1

18. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Its not petty for anyone. It is a selling point. and the point of a business is to make money and protect your assets

posted on 15 Sep 2011, 10:17 2

26. remixfa (Posts: 13902; Member since: 19 Dec 2008)


and you would be saying this if the role was reversed and samsung whined to the courts and won? somehow i doubt it.

posted on 15 Sep 2011, 10:33 1

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It's not petty. This helps Apple's marketing and has been helping Samsung's marketing even though it wasn't true vent aren't you upset with Samsung for advertising a false claim?

posted on 15 Sep 2011, 11:46

32. Kjayhawk (Posts: 273; Member since: 07 Oct 2010)


I don't know it looks kinda desperate. Apple looks desperate a lot though remember when they were posting videos of other devices showing they had a less severe death grip... Its kinda pathetic you have to admit, but you have to do whatever to strike a profit...

Also Samsung says the SGS2 is the thinnest dual core smart phone I believe... Which i think they still have the title for that. The thinnest smart phone is one released in japan, So I would hope they would have changed there slogan seeing as they haven't had the thinnest smartphone, for awhile now... People should do some quick research before they make false claims, like apple seemed to do here...

"Vent aren't you upset with..."

I'm upset that you still haven't fixed your spelling. In long comments I can understand but only 3 lines come on.

posted on 15 Sep 2011, 14:42

46. taz89 (Posts: 1948; Member since: 03 May 2011)


i have not seen samsung at least in the uk claim the gs2 is the slimmest smartphone..i have seen it advertised as slimmer,faster etc

posted on 15 Sep 2011, 13:36

38. James0202 (unregistered)


King,

It is my money and my investment according to the shares I own of Apple, and it IS easy to say that the firm has been getting a little ridiculous lately.

posted on 15 Sep 2011, 06:58 1

5. cathy361163 (unregistered)


It is very unfair to say that a phone is 8.5mm thick when in some parts it is 9.9mm thick.

posted on 15 Sep 2011, 07:01 2

6. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


It would be better for the Galaxy S II to be as thick as the first one and use the extra space for a bigger battery. We REALLY don't need to go down to quarter inch phones.

posted on 15 Sep 2011, 08:01 3

17. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i totally agree. add a few MM back and use it for battery space. way more important than "thinnest".

posted on 16 Sep 2011, 13:33

66. taz89 (Posts: 1948; Member since: 03 May 2011)


samsung have released a official extended battery for the gs2..it is 2000mah and comes with back cover..it makes the back completely flush with the hump so the overall phone thickeness becomes 9.9mm which is still very thin..this is for the international version and i am guessing will work with the at&t version too..recommend to all owners of this version of the s2.

http://www.mobilefun.co.uk/genuine-samsung-extended-battery-kit-for-galaxy-s2-2000mah-eb-k1a2ebegstd-p31732.htm

posted on 15 Sep 2011, 07:05

8. vette21man (Posts: 351; Member since: 06 Apr 2011)


I think Apple's point is valid. Would you say a person with an itty bitty waist and a big rear is skinny? Maybe for another forum...

posted on 15 Sep 2011, 07:14 3

9. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


Sir Mix-A-Lot agrees.

http://www.youtube.com/watch?v=kY84MRnxVzo&feature=player_detailpage#t=22s

posted on 15 Sep 2011, 07:24 6

10. Pekepek (unregistered)


who the hell cares????????we dont want an iphone anymore!!!!!

posted on 15 Sep 2011, 07:31 3

13. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


you. NOT we. We love the iPhone

posted on 15 Sep 2011, 12:54 2

35. Whateverman (Posts: 3160; Member since: 17 May 2009)


No, actually I think he pretty speaks for the majority.

posted on 15 Sep 2011, 07:32 2

14. Tmachaveli (Posts: 425; Member since: 01 Apr 2011)


Okay that was great news...

posted on 15 Sep 2011, 07:35

15. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


What people don't understand is that the thinner the phone is the more uncomfortable it gets. Just look the iPOD touch 4th gen, you can't even type correctly on it and it is not very comfortable to hold.

posted on 15 Sep 2011, 08:20

21. joaolx (Posts: 337; Member since: 16 Aug 2011)


The problem of the iPod Touch it's is power button on top. It's so annoying to try to press it.

posted on 15 Sep 2011, 08:10 3

19. cheetah2k (Posts: 738; Member since: 16 Jan 2011)


I think of my SGSII as a beautiful woman with an even more beautiful booty..

Calling a spade a spade, if Apple want to go down the road of this pissing competition, can one then say that Apple lied about the iPhone 4 being a phone?? After all its just an iPod because of its extremely poor reception. Or am I just holding it wrong...

Apple should just STFU before their on-going and continued childish behaviour totally fcuks up such a good company..

posted on 15 Sep 2011, 10:35

29. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


You sound like a bitter fanboy

posted on 15 Sep 2011, 14:30

43. taz89 (Posts: 1948; Member since: 03 May 2011)


dont see anything wrong with this decision its the same with how samsung went after moto atrix claiming to be the most powerful phone..0.6 mm is negligible that you cant tell...just like how the white iphone 4 is apparently 0.2mm thicker than the black.

posted on 15 Sep 2011, 08:18 1

20. joaolx (Posts: 337; Member since: 16 Aug 2011)


The Samsung made a great achievement but when a smartphone is smaller it's harder to make it thinner than bigger smartphones. Because big phones like the SGS2 have more space put hardware so in my opinion the iPhone 4 is awesome that it can be that thin with that size. If apple would make it bigger it would be even thinner but still, the SGS2 is amazingly thin. Either way I don't care about how thin they are. Unless they're too fat.

posted on 15 Sep 2011, 08:29

22. ardent1 (Posts: 1983; Member since: 16 Apr 2011)


It's called Samsung math -- we want to win so please let us -- and that hump doesn't count. The saving grace is the UK Advertising Standards Agency doesn't want consumers to be mislead.

posted on 15 Sep 2011, 08:54 1

23. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


The same agency also declared the screen of the iphone is bigger than the galaxy s2

posted on 15 Sep 2011, 11:42

31. gallitoking (Posts: 4630; Member since: 17 May 2011)


wow Samsung.. liars making us think that they have the thinniest smartphone.... well if they can make the geeks around here belive that they SGII is the best in the world... drink the juice Samdroids,...

posted on 15 Sep 2011, 11:53

33. sp3llv3xit (unregistered)


Apple is supposed to be the leader in the smartphone category. This industry segment leader is acting like a pouty grouch, akin to a teenage girl suffering from dysmenorrhea! A leader is not insecure about its position. A leader does not bicker with the number 2 for being number 1.

posted on 15 Sep 2011, 12:29

34. gallitoking (Posts: 4630; Member since: 17 May 2011)


dude read.. please.... this did not came from Apple... is an advertising agency... damm

posted on 15 Sep 2011, 13:20 1

36. Whateverman (Posts: 3160; Member since: 17 May 2009)


Thinnest is just another spec, and if what I see on this site is true...most people don't care about specs. I think what's most important is how it feels in the customers hand. And the .02 difference in thickness will not be a deal breaker for anyone.

posted on 15 Sep 2011, 14:08

39. gallitoking (Posts: 4630; Member since: 17 May 2011)


true but just like Fandroids trash Apple for using the the jingle.. 'the phones that changes everything again".. now payback is a bit** as now we get to trash Samsung for misinforming people about being the SGII being thinniest smart phone... Karma... it always comes around..

posted on 15 Sep 2011, 14:39

45. taz89 (Posts: 1948; Member since: 03 May 2011)


dont think its miss leading because when ever i have shown ny gs2 to my iphone friends they have always said its thinner than the ip4 so its a matter of individual opinion.obviously the uk standard agency thinks it should be measured by the thickest point which i think is right but dont think this is the standard in every country...to be honest i have not seen any adverts or posters where i live in the uk where it says the gs2 is the thinnest smartphone...ive seen it being advertises as being slimmer,brighter,faster and more vivid and thats it...i have feeling that this might come back to bite apple if the rumoured ip5 shape is supposed to have that tear drop shape where it starts off thick at the top and becomes thinner

posted on 15 Sep 2011, 14:57

48. gallitoking (Posts: 4630; Member since: 17 May 2011)


show the Galaxy 10.1 to you friends... and see if they dont call it an ipad...

posted on 15 Sep 2011, 15:02

49. taz89 (Posts: 1948; Member since: 03 May 2011)


dont have one and dont really care for a tablet my gs2 is a smaller 10.1 and my ip4 is a smaller ipad lol...also my friends know how to read and clearly tell the difference between 2 different product.

posted on 15 Sep 2011, 16:43

50. gallitoking (Posts: 4630; Member since: 17 May 2011)


well those friends that can read and tell the difference between brands couldnt see the iph4 is thinnier.. ..hmmmmm...... just saying...

posted on 15 Sep 2011, 17:20

52. taz89 (Posts: 1948; Member since: 03 May 2011)


Another person that I just can't have a decent conversation with...it is pretty much impossible to tell the difference between the two when it comes to thinness unless you actually get one of those electronic measures...if you get confused by the look of the tab and mistake it for an ipad and think Samsung sounds.or is spelled anything like apple than you clearly need to have your head checked....until I hear of someone who has gone into a store and brought a tab thinking they have got a ipad then I dont think there's anything to it...I doubt this will happen because unlike apple I actually give human beings some credit....just because apple believe there are customers that stupid dont mean its true...

posted on 15 Sep 2011, 18:10

55. RORYREVOLUTION (Posts: 2871; Member since: 12 Jan 2010)


It's impossible to have any conversation with any isheep, unless you are joining in on their "Apple is number 1 and android sucks" rant. They will disagree, discredit, and accuse you of everything.

posted on 15 Sep 2011, 18:38

57. gallitoking (Posts: 4630; Member since: 17 May 2011)


It's impossible to have any conversation with any fandroid, unless you are joining in on their "Android is number 1 and apple sucks" rant. They will disagree, discredit, and accuse you of everything.


see how there is two sides to everything...

posted on 15 Sep 2011, 18:37

56. gallitoking (Posts: 4630; Member since: 17 May 2011)


is not my fault that your friends are not as smart as you think they are... we were having a noce conversation .. i didnt insult anyone.. did I?... i coul;d bring a case as a matter of fact of someone that bought a tablet thinking was an ipad but would do nothing to you.. you will discredit the source and make up an excuse.. so .. is irrelevant... nothing will make a believer out of you... if is true that you give humans credit.. that you acknowledge that humans prefer to buy he iphone more than any android phone right?.. humans has kept an year old phone outselling new phone in the verizon store right?... I want to see what excuse you will come up to ...1st show that u dont agree with most people choices.. or give them credit like you say... 2nd... show me proof that the iphone is not number one in verizon sales... in the 1 quater and second.. .. you can tag in another fandroid to help you on this...

posted on 16 Sep 2011, 13:17

64. taz89 (Posts: 1948; Member since: 03 May 2011)


have i ever commented like a fanboy no...ive never said iphone sucks android rules, am not a immature kid like many people on this site that comment..i always try to speak from a mutual point as i have an iphone 4 and a galaxy s2..i can think for myself and am a fan of technology that i dont pledge my life to a brand like some people..if you say someone got a tab thinking its a ipad i believe you because just as theres no proof it did happen there is also no proof it didnt happen but i doubt the percentage of people who may do that is above 1 percent if that at all and those people unable to tell the difference between apples iconic apple logo and samsungs logo may have something wrong with them...just saying...also the fact that my friends can tell the difference between a tab and a ipad and knows what a apple product is and what samsung product is shows they actually are not blind...if you think people that confuse the tab for an ipad are smart then what does that say lol

posted on 16 Sep 2011, 08:20

62. remixfa (Posts: 13902; Member since: 19 Dec 2008)


only a moron would ever confuse the 2. basically apple is say that its buyers are morons. and i tend to agree, especially with people like gallito in their ranks.

posted on 15 Sep 2011, 13:27

37. darth8ball (Posts: 519; Member since: 02 Aug 2011)


I'm going to liken it to some of the best pro football players in the NFL.

The Sammy, HTC, Moto, etc... are the Peyton Manning/Brett Farves
Consumate Pros, come to work excel on the field no drama,
Apple is like the TO's/Ochocinco,Mike Vick's
Put up the numbers but act like a bunch of no class butt munchers
In America advertising is saying the wrong thing without actually lying, NOT what you say but how you say it.
Saying that I think that this move was not instigated by Apple but by the UK's Advertising Standards Agency

posted on 15 Sep 2011, 14:09

40. gallitoking (Posts: 4630; Member since: 17 May 2011)


Bret Favre .. no drama??? .. you just looked dumber than you think...

posted on 15 Sep 2011, 14:38

44. darth8ball (Posts: 519; Member since: 02 Aug 2011)


I'm talking on the field behavior, ya know, professionalism.
Peyton and Bret don't have egos that match the size of their paychecks the way the other two do.
That was my point and maybe the choice of players made it hard to follow what I was saying so I apologize for that confusion.
How about Peyton and Drew Brees?

posted on 15 Sep 2011, 14:48

47. gallitoking (Posts: 4630; Member since: 17 May 2011)


much better thank you.... but to keep it in footbal talk... do brees or payment have their own reality show?.. the T.Ochocinco show baby!!...

posted on 15 Sep 2011, 16:44

51. gallitoking (Posts: 4630; Member since: 17 May 2011)


lol payment..stupid auto correct.. meant.. Payton

posted on 15 Sep 2011, 14:25

41. taz89 (Posts: 1948; Member since: 03 May 2011)


hey they are both slim that you can barely tell even if you include the hump...the hump is 9.9 and ip4 is 9.3 and the white is a bit thicker but even then the difference is 0.6 mm which is negligible...i do agree though apple is right in this case as a phone should be measured from the thickest point..we know how apple got a phone so thin by putting the antenna on the outside and we know what that has caused and samsung created a hump for the antenna..i know which i prefer lol

posted on 15 Sep 2011, 14:26

42. taz89 (Posts: 1948; Member since: 03 May 2011)


lol just realise that if a phone is measured by the thickest point which is correct than those moto droid/bionic phones with the hump are technically very thick

posted on 15 Sep 2011, 18:42

59. gallitoking (Posts: 4630; Member since: 17 May 2011)


and you just realized that..hmmmmm

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