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UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II

Posted: , by Daniel P.

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UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II
When we got the Samsung Galaxy S II prototype back in April, the first thing to do was to size it up with the previous "thinnest smartphone" - Apple iPhone 4, as shown in our video below.

At 0.33" (8.49mm), the slab indeed looks anorexic, even next to the svelte 0.37" (9.3mm) of the iPhone 4. UK's Advertising Standards Agency has now ruled, however, that it would be misleading to advertise the Samsung Galaxy S II as the thinnest smartphone, since it has this bulging "hump" at the bottom, where it measures 0.39" (9.91mm), and the fattest part is where the measures should be taken at, argues Apple, because it impacts the overall dimensions.

The Sony Ericsson Xperia arc, for example, measures 0.34" (8.7mm) in the middle, so the company can also boast a very thin handset, not to mention the NEC MEDIAS E-04S, which sports 0.3" (7.7mm) of waistline, but is only available in Japan.

Anyway, this seems like a small victory in the pissing contest epic battle between Apple and Samsung lately, which obviously now spans from courts to advertising control bodies. 



66 Comments
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posted on 15 Sep 2011, 06:32 6

1. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


insane !!!

posted on 15 Sep 2011, 08:56 4

24. SuperAndroidEvo (Posts: 4857; Member since: 15 Apr 2011)


It's all just so petty, I am so speechless. Peter you are right this is insane!

posted on 15 Sep 2011, 09:27 5

25. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


If the GS2 is thinner than the iphone (which it is), then it is thinner. That's simple !!!
Apple needs to be stopped.

posted on 15 Sep 2011, 10:33

28. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


That's the point it's NOT thinner.

posted on 15 Sep 2011, 11:35 1

30. Kjayhawk (Posts: 293; Member since: 07 Oct 2010)


But you need the case on an iphone to make it work properly... So I guess, when you really think about it the iPhone is much much thicker. LOL

But yeah i agree the iPhone is thinner if you count the back which should be counted... This is one ad agency I wonder if this will effect the how samsung advertises...

posted on 15 Sep 2011, 21:02 1

61. remixfa (Posts: 14255; Member since: 19 Dec 2008)


I just thought of something... this is a lie.

we all know the iphone4 doesnt work without a case on it, so you dont "hold it wrong", so therefore the case should be part of the measurement.. lolol

posted on 15 Sep 2011, 06:36 2

2. ayephoner (Posts: 850; Member since: 09 Jun 2009)


point - apple

posted on 15 Sep 2011, 07:28 4

11. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Point? You mean game over, lol. Samsung is just fishing for a rematch now.
Samsung = Thief

posted on 15 Sep 2011, 06:51 4

3. XiphiasGladius (Posts: 813; Member since: 21 Aug 2011)


Who even cares anyway? In real life when you hold both phones both are freakin slim/thin period. . .

posted on 15 Sep 2011, 06:53 6

4. remixfa (Posts: 14255; Member since: 19 Dec 2008)


wow.. really? seriously??

and i thought apple was petty before.

its not like anyone goes "well i just wanna have the thinnest phone, screw everything else"

posted on 15 Sep 2011, 07:02 3

7. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


Phenis envy.

posted on 15 Sep 2011, 07:31

12. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Look at it this way. If you had a product you would want all you credit. Its easy for you to be mad at Apple for this because its not your favorite product. But if this was a whatever phone you have you would care.

- Its easy to say this is petty when its not your money or your investment.

-Also if it is the thinnest then you can market that. For the same reason Samsung made the claim in the first place.

posted on 15 Sep 2011, 08:00 6

16. remixfa (Posts: 14255; Member since: 19 Dec 2008)


no, unlike some people i am not firmly in one camp or another

the move is petty.. period. it doesnt matter if its from samsung, apple, lg, or mother goose.

posted on 15 Sep 2011, 08:02 1

18. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


Its not petty for anyone. It is a selling point. and the point of a business is to make money and protect your assets

posted on 15 Sep 2011, 10:17 2

26. remixfa (Posts: 14255; Member since: 19 Dec 2008)


and you would be saying this if the role was reversed and samsung whined to the courts and won? somehow i doubt it.

posted on 15 Sep 2011, 10:33 1

27. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)


It's not petty. This helps Apple's marketing and has been helping Samsung's marketing even though it wasn't true vent aren't you upset with Samsung for advertising a false claim?

posted on 15 Sep 2011, 11:46

32. Kjayhawk (Posts: 293; Member since: 07 Oct 2010)


I don't know it looks kinda desperate. Apple looks desperate a lot though remember when they were posting videos of other devices showing they had a less severe death grip... Its kinda pathetic you have to admit, but you have to do whatever to strike a profit...

Also Samsung says the SGS2 is the thinnest dual core smart phone I believe... Which i think they still have the title for that. The thinnest smart phone is one released in japan, So I would hope they would have changed there slogan seeing as they haven't had the thinnest smartphone, for awhile now... People should do some quick research before they make false claims, like apple seemed to do here...

"Vent aren't you upset with..."

I'm upset that you still haven't fixed your spelling. In long comments I can understand but only 3 lines come on.

posted on 15 Sep 2011, 14:42

46. taz89 (Posts: 2014; Member since: 03 May 2011)


i have not seen samsung at least in the uk claim the gs2 is the slimmest smartphone..i have seen it advertised as slimmer,faster etc

posted on 15 Sep 2011, 13:36

38. James0202 (unregistered)


King,

It is my money and my investment according to the shares I own of Apple, and it IS easy to say that the firm has been getting a little ridiculous lately.

posted on 15 Sep 2011, 06:58 1

5. cathy361163 (unregistered)


It is very unfair to say that a phone is 8.5mm thick when in some parts it is 9.9mm thick.

posted on 15 Sep 2011, 07:01 2

6. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


It would be better for the Galaxy S II to be as thick as the first one and use the extra space for a bigger battery. We REALLY don't need to go down to quarter inch phones.

posted on 15 Sep 2011, 08:01 3

17. remixfa (Posts: 14255; Member since: 19 Dec 2008)


i totally agree. add a few MM back and use it for battery space. way more important than "thinnest".

posted on 16 Sep 2011, 13:33

66. taz89 (Posts: 2014; Member since: 03 May 2011)


samsung have released a official extended battery for the gs2..it is 2000mah and comes with back cover..it makes the back completely flush with the hump so the overall phone thickeness becomes 9.9mm which is still very thin..this is for the international version and i am guessing will work with the at&t version too..recommend to all owners of this version of the s2.

http://www.mobilefun.co.uk/genuine-samsung-extended-battery-kit-for-galaxy-s2-2000mah-eb-k1a2ebegstd-p31732.htm

posted on 15 Sep 2011, 07:05

8. vette21man (Posts: 351; Member since: 06 Apr 2011)


I think Apple's point is valid. Would you say a person with an itty bitty waist and a big rear is skinny? Maybe for another forum...

posted on 15 Sep 2011, 07:14 3

9. PimpStrong (Posts: 310; Member since: 25 Jul 2011)


Sir Mix-A-Lot agrees.

http://www.youtube.com/watch?v=kY84MRnxVzo&feature=player_detailpage#t=22s

posted on 15 Sep 2011, 07:24 6

10. Pekepek (unregistered)


who the hell cares????????we dont want an iphone anymore!!!!!

posted on 15 Sep 2011, 07:31 3

13. iKingTrust (banned) (Posts: 716; Member since: 27 Jul 2011)


you. NOT we. We love the iPhone

posted on 15 Sep 2011, 12:54 2

35. Whateverman (Posts: 3271; Member since: 17 May 2009)


No, actually I think he pretty speaks for the majority.

posted on 15 Sep 2011, 07:32 2

14. Tmachaveli (Posts: 425; Member since: 01 Apr 2011)


Okay that was great news...

posted on 15 Sep 2011, 07:35

15. Mobile-X-Pert (Posts: 565; Member since: 20 Dec 2010)


What people don't understand is that the thinner the phone is the more uncomfortable it gets. Just look the iPOD touch 4th gen, you can't even type correctly on it and it is not very comfortable to hold.

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