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U.K. data shows that iPhone users prefer Apple Maps to Google Maps, even with Waze

Posted: , by Alan F.

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U.K. data shows that iPhone users prefer Apple Maps to Google Maps, even with Waze
Earlier this month, we showed you data that supported the idea that in the U.S., iPhone users prefer Apple Maps over Google Maps. Over the last year, the number of iPhone users in the states supporting Google Maps has dropped from 35 million to 6 million. And 2 million of those were using iOS 5 or an older iOS build, which had Google Maps as the default navigation app.

According to comScore's European survey, 6.07 million U.K. Apple iPhone  users were relying on Google Maps in October 2012. The number using Apple Maps was too small to measure having just launched weeks before. Overall, at that point there were 8.57 million iPhone users in the U.K. which means that Google owned more than 70% of the U.K. navigation market amongst users of Apple's iconic smartphone.

But things have changed drastically since then. As of September 2013, Google Maps lost 70% of its iPhone users in the U.K. as that number dropped from the previously acknowledged 6.07 million to 1.83 million. Meanwhile, the 4.24 million users that Google lost, combined with nearly 2 million new Apple Maps users to give the latter 6.23 million users amongst iPhone owners in the U.K. And despite the popularity of Google-owned Waze, in the U.K. the crowdsourced traffic and navigation app had only 186,000 members two months ago. In the U.K., adding the number of Waze users to Google Maps users on the iPhone, still results in Apple Maps leading its rival by a 3 to 1 margin among U.K. iPhone owners.

Just as in the U.S., the advantage given to Apple Maps as the default navigation app on iOS 6 and iOS 7 more than makes up for the problems that Apple has had with its mapping capabilities.

In the U.K., Apple Maps is trouncing Google Maps among iPhone users

In the U.K., Apple Maps is trouncing Google Maps among iPhone users


source: Guardian

20 Comments
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posted on 26 Nov 2013, 04:36 13

1. nlbates66 (Posts: 201; Member since: 15 Aug 2012)


less likely that they consciously "prefer" it and more likely they go with whatever the unchangeable system default mapping app is on iphones, which just happens to be apple maps.

posted on 26 Nov 2013, 04:41 4

2. TylerGrunter (Posts: 781; Member since: 16 Feb 2012)


Yes, but it's Alan writting, what did you expected? Fairness in the headline?

posted on 26 Nov 2013, 10:58

16. Finalflash (Posts: 1128; Member since: 23 Jul 2013)


Well we already discussed this issue on his last article, but someone has to try and make Apple look good. Essentially though, the OS is designed for the "simple" folks who wouldn't know one mapping app from another. In the end, how often can one manually switch to their own favored app when it keeps going to the default one. Not that Apple hasn't fixed their maps quite a bit, but to call this a feat of preference is pure comedy. In that way I believe all of North Korea prefers the Kim dynasty. It doesn't matter if there is a gun pointed to their head, the fact that they are still in power tells us they prefer him.

posted on 26 Nov 2013, 06:07 1

7. darkkjedii (Posts: 9274; Member since: 05 Feb 2011)


"Less likely" why don't you run your own poll, instead of complaining about This one.

posted on 26 Nov 2013, 06:40 3

9. Miracles (Posts: 334; Member since: 31 Aug 2013)


Come back, when Apple Maps shows my house accurately on the map like Google does. I don't care if apple has turn by turn whatever...its no use if it can't even get me home. :(

posted on 26 Nov 2013, 09:44

14. LiyanaBG (Posts: 288; Member since: 07 Nov 2013)


because they are drank

posted on 26 Nov 2013, 04:43 4

3. Reality_Check (Posts: 220; Member since: 15 Aug 2013)


Do they have an option to set other map apps as DEFAULT? Well, there's your answer :S

posted on 26 Nov 2013, 04:55 1

5. androiphone20 (Posts: 1117; Member since: 10 Jul 2013)


Helloo, "2 million of
those were using iOS 5 or an older
iOS build, which had Google Maps
as the default navigation app..."

posted on 26 Nov 2013, 06:18 1

8. Reality_Check (Posts: 220; Member since: 15 Aug 2013)


Helloo, check out the number of people having iOS 5 or an older iOS build. Many websites report that iOS 6 had 92 - 93% of adoption on iphones prior to Apple releasing iOS 7. So... there !!

posted on 26 Nov 2013, 06:59 2

10. PapaSmurf (Posts: 6621; Member since: 14 May 2012)


I honestly think you're plain stupid.

posted on 26 Nov 2013, 08:11

12. androiphone20 (Posts: 1117; Member since: 10 Jul 2013)


its okay, consider that mutual

posted on 26 Nov 2013, 04:53 3

4. androiphone20 (Posts: 1117; Member since: 10 Jul 2013)


They (Google) broke their promise in the first place by denying turn by turn navigation...

posted on 26 Nov 2013, 06:04 4

6. darkkjedii (Posts: 9274; Member since: 05 Feb 2011)


Apple maps has matured greatly since its inception. It's no longer problematic, like it was.
I removed google maps after working with, and seeing the vast improvements apple had mad to maps. It was no longer needed, freed up a lotta storage. Overall google maps is still probably the best though.

posted on 26 Nov 2013, 07:35 3

11. FYoung (Posts: 27; Member since: 08 Oct 2013)


I suspect another factor is that Google substantially downgraded Maps functionality this summer. Many Android users are complaining of useful features being stripped off from Maps, to the point that Google Maps is no longer as good as a number of its competitors.

posted on 26 Nov 2013, 11:06

17. buccob (Posts: 1046; Member since: 19 Jun 2012)


This is correct... I no longer have a Ruler, Latitud, there is no terrain view... and I can't Mark a Place if there is no reference nearby (I.E. a self made camp in the middle of a desert, so you cant get directions, not even walking)...

I really miss the old version.

posted on 26 Nov 2013, 18:27

19. Stuntman (Posts: 669; Member since: 01 Aug 2011)


I was using Waze since the beginning of the year. I decide to give Google Maps a try to see what it's like after all this time. I hated it. I was going to try it out for a week, but switched back to Waze after a day.

posted on 26 Nov 2013, 08:22

13. willard12 (Posts: 545; Member since: 04 Jul 2012)


Alan, you wrote an iphone article without using the word "iconic." I expect an update is coming.

posted on 26 Nov 2013, 10:14

15. trickster_qc (Posts: 78; Member since: 18 Jun 2013)


Apple maps if the default applications. simple as that.

what a misleading title.

posted on 26 Nov 2013, 13:19 1

18. Stuntman (Posts: 669; Member since: 01 Aug 2011)


Not being able to set Google Maps or Waze as the default navigation application does not mean that iPhone users prefer Apple Maps.

posted on 26 Nov 2013, 19:53

20. JunkCreek (Posts: 379; Member since: 13 Jul 2012)


I'm staying to GMaps 6. NEVER EVER going to 7, as GMaps V.7 is a STRIPPED DOWN of the previous version even it had tbt navigation. I just needed to mark every places i've been even it in the middle of nowhere even in the middle of unknown sea, so i can share where i lost regardless where i am.

Fvck with v7 GMaps. For iMaps, congratulations, it is no more iMessapps again.

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