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U.K. court forces Microsoft to change SkyDrive name

0. phoneArena 31 Jul 2013, 16:25 posted on

Microsoft SkyDrive is the name of the cloud storage feature offered by the Redmond based company; but thanks to a ruling in the U.K., Microsoft is going to have to change the name of the service. British Sky Broadcasting Group (BSkyB) successfully argued in a U.K. court that the use of the "Sky" name in SkyDrive infringed on the British broadcaster's trademark...

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posted on 31 Jul 2013, 16:28 17

1. papss (Posts: 3451; Member since: 03 Sep 2012)


This is the silliest thing I've heard in a long time.

posted on 31 Jul 2013, 16:36 2

2. TheLolGuy (Posts: 469; Member since: 05 Mar 2013)


Yeah you have guys nabbing every possible name and trademark and sitting on them, waiting for an unfortunate victim to take it...

Because of this, sometimes you'll see the stupidest naming conventions for products/services just because of these trolls.

posted on 31 Jul 2013, 16:44 5

4. Droid_X_Doug (Posts: 5289; Member since: 22 Dec 2010)


Taken to extremes, BSkyB is going to sue anyone using the word sky. How long until the Terminator franchise gets sued for use of the term Skynet?

This starting to look like Apple suing everyone under the sun for infringing its bullish*t patents.

posted on 31 Jul 2013, 17:15 2

9. MCrapp (Posts: 312; Member since: 07 Apr 2013)


http://www.digitaltrends.com/international/forget-samsung-apple-now-suing-polish-grocery-store-for-infringement/ What do you think about that?

posted on 31 Jul 2013, 21:46

10. dorianb (Posts: 335; Member since: 24 Oct 2012)


Now this is just getting ridiculous....

posted on 31 Jul 2013, 16:37 4

3. -box- (Posts: 3570; Member since: 04 Jan 2012)


This is so dumb. SkyDrive has been in use since 2007 and they're only now getting around to disputing it? I don't think UK folks are going to confuse the two! Will Mazda have to change its vehicle technology "SkyActiv" to something else? Will local weather discussions not be able to use the word "Sky" anymore? Unless BSkyB used "SkyDrive by itself, this should not be an infringement, in contrast to apple using Cisco's "iphone" and that Chinese company's "IPAD"

posted on 31 Jul 2013, 22:18

11. Napalm_3nema (Posts: 605; Member since: 14 Jun 2013)


Yes, it is obviously bad if a company you hate does it, but fine if one you like does it. No double standard there.

posted on 01 Aug 2013, 00:18

14. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


I think it will be renamed as BallmerDrive.
I saw this somewhere. LOL

http://imageshack.com/scaled/large/401/d9x.png

posted on 31 Jul 2013, 16:44

5. zennacko (Posts: 197; Member since: 16 Jun 2013)


How long until the tech companies will become rich enough to do the "I'll buy your company and you'll just STFU so I can use this name, being it yours or not" ?

I think MS has this kind of money, but they'd rather reach for an agreement, meh. But then, there's the EU antitrust commission which is a royal (pun not intended) pain in the lower back that loves to troll MS.

posted on 31 Jul 2013, 16:50

6. Shaznek (Posts: 43; Member since: 18 Apr 2013)


And there goes all that brand marketing money.

posted on 31 Jul 2013, 17:03 10

7. pookiewood (Posts: 528; Member since: 05 Mar 2012)


Sky Drive was a great name. Now we may end up with Live Cloud Storage 2 Series.

posted on 31 Jul 2013, 22:19

12. Napalm_3nema (Posts: 605; Member since: 14 Jun 2013)


You forgot "8.1 RT HD."

posted on 31 Jul 2013, 17:08 8

8. Penny (Posts: 989; Member since: 04 Feb 2011)


While I don't agree with this or like the fact that you can sue somebody for using a word as generic as "sky," BSkyB is apparently a huge company in the UK and they demonstrated in court that their tech support kept receiving phone calls from people using SkyDrive.

People are stu-- "not smart." I don't like precedents being set that you have to cater to people like that, because then everybody starts becoming dependent and "less smart." It's bad for the education system (not challenging enough) and it's bad for consumers (higher costs to make things fool proof and provide extra support).

posted on 31 Jul 2013, 22:58

13. jimjam (Posts: 228; Member since: 28 Jun 2011)


bSkyB could easily want to launch some storage that is cloud based in the future like dvr or something so it seems reasonable to protect the name.

posted on 01 Aug 2013, 01:58

15. itsdeepak4u2000 (Posts: 2104; Member since: 03 Nov 2012)


They want to earn money from MS.

posted on 01 Aug 2013, 04:35

16. roscuthiii (Posts: 1720; Member since: 18 Jul 2010)


I can't help but think some form of nepotism was involved in this ruling.

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