U.K. Publishers find that mobile revenue is growing much slower than readership
0. phoneArena posted on 23 Sep 2012, 21:51
Readers have been flocking to mobile versions of newspapers and magazines, but unfortunately for the publishers, the revenue from mobile ads is not growing at the same rate as subscribers; many publishers are afraid of giving up ad sales to apps like Flipboasrd and Pulse...
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1. Droid_X_Doug posted on 23 Sep 2012, 22:14 1
Sounds like the business model (pricing vs. ad revenues) needs some tweaking. If readership wasn't there, then that would be a bigger problem.
2. JGuinan007 posted on 24 Sep 2012, 00:26 1
The biggest problem in mobile publishing is that they sell a mobile issue of a magazinr that cost more than the magazine