The increase in ad impressions reveals a large jump in sales of the $199.99 amazon Kindle Fire for the Christmas holiday season. The more impressions loaded on a particular device usually means that more people are using that device. With the season over, it should be interesting to see if the low-price of the Amazon Kindle Fire will continue to drive sales to the tablet. Or, will higher spec'd devices like the Tegra 3, quad-core powered Asus Transformer Prime start to pick up business. Since buying holiday gifts is no longer on everyone's mind, price might be less important to tablet buyers from now until next November.
source: MillennialMedia via MobileBurn