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Tim Cook talks new product category launch in 2014 (Apple iWatch?)

Posted: , by Michael H.

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Tim Cook talks new product category launch in 2014 (Apple iWatch?)
We've seen the fiscal Q4 2013 earnings report from Apple, and the numbers are a mixed bag. While revenues were up, profits were down because the average revenue per device keeps dropping. The general thinking is that Apple needs a boost, and CEO Tim Cook is making it sound like Apple will be looking for that boost by launching a new product category next year.

Cook has hinted at new product categories before, but this time he specifically noted that the company saw significant opportunities in new product categories, and talked about "great new products in areas where [Apple does] not participate today". Cook referred to new products that we just saw, and new products coming "across 2014". But, Cook was careful to note that he hasn't promised anything, he's just speaking theoretically about how Apple could do this if it wanted. 

Of course, the top suspect for a new Apple product category is the iWatch. There is always a possibility that Apple could put out a TV (which could be named the iWatch), but the assumption is that the iWatch will be a smartwatch to compete with current offerings from Sony, Pebble, and Samsung, as well as expected future offerings from Google, Motorola, Microsoft, Nokia, and LG. 

source: The Verge

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posted on 28 Oct 2013, 17:09 7

1. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


Apple's smartwatch will succeed because it's made by Apple; the TV will flop because noone will be able to afford a $10,000 TV.

posted on 28 Oct 2013, 18:30 8

12. Finalflash (Posts: 1912; Member since: 23 Jul 2013)


They can afford it, last I checked kidneys e easily go for that much on the black market. Apple users are probably aware of that, they've been known to be human/organ trafficking savvy.

posted on 28 Oct 2013, 19:28

18. TechKnowledge (Posts: 33; Member since: 05 May 2013)


Holy Moly! One of the best sarcastic comments ever! I can't stop laughing! Lol

posted on 28 Oct 2013, 20:18 1

21. testman22 (Posts: 337; Member since: 03 Nov 2009)


About 10 years ago you'd probably say no one could afford $700 cell phones, but somehow you have little kids walking around with these things.

posted on 28 Oct 2013, 21:03 2

22. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


10 years ago cell phones was not pocket PC.

posted on 29 Oct 2013, 08:43 1

26. testman22 (Posts: 337; Member since: 03 Nov 2009)


Exactly. 10 years ago televisions weren't "smart". People's perceptions of tvs will be changing and so will their willingness to pay higher prices.

posted on 28 Oct 2013, 21:12

23. Long1 (banned) (Posts: 399; Member since: 18 May 2013)


Apple's smartwatch could sell because it's made by Apple and Apple have zombies. But never will be success.
Tim Cook talks new product category NOW, because have to keep the APPL stock.
TV era is gone soon, Only displays are the near future.

posted on 28 Oct 2013, 23:30

25. KIANO (Posts: 68; Member since: 13 Feb 2011)


Smart watch probably yes. Smart TV is not likely since it is already categorized. The new category might be a wearable device. Secondly, the new product is something will unify all devices. The key words, unify or one system or platform. Perhaps start in iPhone, then push into cloud, and travel with you and also throughout other devices for productivity until complete in a smart TV for presentation. All about transition and flow from one to other with ease. So a smart wearable device or smart device that unify all in one which happens while in transit or travel in a car or on the go.

posted on 28 Oct 2013, 17:09 12

2. DaHarder (Posts: 174; Member since: 10 Oct 2009)


This is likely just another case of Apple's 'new product category' simply meaning yet another variation on the same old iOS theme.

iPhone... iPod Touch = iPhone sans the Phone, iPad = iPod Touch Super-Sized with added Menus on the Side aka Tablet Optimized, iPad Mini = Slightly Smaller iPad at a Slightly Smaller Price... iWatch = iPod Touch for the Wrist + Notifications.

We'll See... (or not) Soon Enough.

posted on 28 Oct 2013, 17:14 3

3. _PHug_ (Posts: 395; Member since: 11 Oct 2011)


Going to be an Apple phablet with a pen

The iPhab

posted on 28 Oct 2013, 17:39

7. Miracles (Posts: 560; Member since: 31 Aug 2013)


Definitely a possibility, but Apple has too much pride. They might consider that to be similar to S-pen (Samsung), so they not going towards the whole pen thing. But a phablet is a possible.

posted on 28 Oct 2013, 17:15 1

4. GrapeEyes (Posts: 248; Member since: 01 Sep 2013)


Right now Apple is doing everything wrong!!

Apple was 3 years ahead of everyone in 2008, now it is 2 years behind its competitors.

Tim Cook and the Apple team are incredibly arrogant and so disconnected from its consumers.

If Tim Cook really wants to save Apple he will need to:

1, release 2 budget iphones for $125 and $199
2, release a 4.5 inch, 5inch phone
3, release a 6 inch iphone phablet
4, release a budget iPad for $150
5, scrap safari and unrestrict iTunes!!!

Once he does that, I will tell him how to take over the market again :)

posted on 28 Oct 2013, 17:33 1

6. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


That won't help Apple. I think they should stick to three iPhones and three iPads.

iPhones: Budget at $200, Mid-tier at $400, High-end at $700
iPads: Budget at $250, Mid-tier at $350, High-end at $450

Oh, and bigger screens of course.
Oh, oh, and fewer IOS bugs as well.

Then Apple will be more accessible to more people.

posted on 28 Oct 2013, 18:15 1

9. Napalm_3nema (Posts: 1275; Member since: 14 Jun 2013)


A Microsoft fanboy saying "Scrap Safari"? That's rich. IE usage peaks right after a major update to Windows, or during holiday selling seasons, for a couple of days as users go out and download good browsers. On WP, there are no other good browsers allowed, so everyone is stuck using IE.

posted on 28 Oct 2013, 18:51

15. DAddYE (Posts: 48; Member since: 04 Oct 2013)


Sorry dude, but:

1) Apple does not do things for poors
2) This is not android, too much fragmentation
3) I could agree
4) See one
5) Both are perfect to me

posted on 28 Oct 2013, 19:17

17. a_merryman (Posts: 718; Member since: 14 Dec 2011)


Lol, budget iPhones for $125 and $199? That isn't happening, they already admitted they aren't interested in making a low-end for the sake of low-end. I could see them making a mid-range for ~$350 though, given the market pressure for them to do so.

They definitely need to release larger iphone variants. And it seems like they will release at least one larger variant next year.

They're not going to be releasing a budget iPad soon, they should have dropped the original iPad mini to $250 and sold the new one at $350.

Safari works great on iOS, its the best out of the browsers I've used. They should allow people to change the preffered apps though (I dont think that will happen).

Apple doesn't really need saving yet, they still make tons of money, more and more each year.

posted on 28 Oct 2013, 19:31

19. TechKnowledge (Posts: 33; Member since: 05 May 2013)


Sounds like Nokia's strategy to me.

posted on 28 Oct 2013, 17:23

5. hmd74 (Posts: 392; Member since: 31 Jan 2013)


Why did you remove the news about Google's invitation?!

posted on 28 Oct 2013, 17:55

8. amiaq (Posts: 499; Member since: 30 Jun 2012)


iVibrators?

posted on 28 Oct 2013, 18:25

11. RoyalPayne (banned) (Posts: 458; Member since: 07 Aug 2013)


Feeling funny in the ass?

posted on 28 Oct 2013, 18:19

10. jibraihimi (Posts: 695; Member since: 29 Nov 2011)


What if Apple surprises us, and launch iGlass next year, competitor to google glass. If this happens then it will be apple's best secretive release since iPhone........

posted on 28 Oct 2013, 18:51

14. Pattycakes (Posts: 22; Member since: 20 Oct 2013)


This is apple who we're talking about. So, i'm assuming a terrible iWatch which costs 700,000,000$, most likely it will have amazing sales for a poor device. Eh, but maybe i'll be wrong i hope they actually innovate something new.

posted on 28 Oct 2013, 18:32

13. darkkjedii (Posts: 12659; Member since: 05 Feb 2011)


Point blank, apples got a phablet coming out.

posted on 28 Oct 2013, 19:15

16. amiaq (Posts: 499; Member since: 30 Jun 2012)


"No one will need larger than 3.5 inch". It seem once you're stretch .. you'll never..

posted on 28 Oct 2013, 21:48

24. darkkjedii (Posts: 12659; Member since: 05 Feb 2011)


Huh???

posted on 28 Oct 2013, 19:54

20. aditya.k (Posts: 482; Member since: 10 Mar 2013)


iPhone Mini with 2.5 inch screen!? :/ :P

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