Tim Cook says 'no' to iPhone with larger screen, says there are too many trade-offs
0. phoneArena 24 Apr 2013, 03:03 posted on
So, we were all expecting an iPhone with a bigger screen this year, but it looks like this may not happen, or at least that's the impression we get from Tim Cook's statement made during the company's fiscal Q2 conference call...
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36. Myrith (Posts: 54; Member since: 17 Feb 2012)
I don't get what size has to do with white balance and color quality.
75. Trex95 (Posts: 518; Member since: 03 Mar 2013)
Perhaps now. next year Apple will leave Samsung after hardware supply agreement finish Samsung going to lose the best customer.
40. McLTE (Posts: 620; Member since: 18 Oct 2011)
Here Mr. Cook.. take this shovel and keep digging that hole that Apple is making for itself.
History has shown that Apple does NOT listen to it's consumers and it appears that is not going to change any time soon.
What apple NEEDs to do in my opinion is to deliver a 4.5" - 5" screen iPhone in as small of a chassis as possible. Not to replace the existing 4" version, but in addition.
They could then tap into the consumers that are clamoring for a larger screen, while still catering to those who appreciate a smaller one. Furthermore, Apple can then take a little time and watch sales figures to determine if it's necesary to shift production more towards larger screens.
NO business is going to succeed in the long run if they don't listen to consumers and give them what they want. I believe that Apple is at a point where they NEED to, because their supporters out there are getting tired of looking over at the Android offerings with envy.
Big screened phone sales aren't skyrocketing for no reason.. that is what a big segment of the users WANT. It's suicide to not listen to them.
Good luck Tim...
42. gallitoking (Posts: 4630; Member since: 17 May 2011)
since when do Apple caters to what Android does?.. not a lot of people like bigger screens, thats why there is till the minis, and the Lumias that are below 5 inches... if you want a bigger screen with a worthless 1080p (worthless in a cellphone) that is go Android but ther are other options for who wants a good working phone back up by a company that puts its customer first.
44. McLTE (Posts: 620; Member since: 18 Oct 2011)
"by a company that puts its customers first" THAT is funny!
I don't think anyone is talking about replacing the current 4" phone with a bigger screen, at least I'm not. I know there is a big demographic that wants a smaller phone.
We're talking about ADDING an option for those consumers that WANT a bigger screen. I'd be willing to bet that if Apple produced a phone with a 4.5" screen, it would quickly out sell the current 4" version, especially if they can do it without increasing the chassis too much.
Add a 5" screen and they would have a big money maker on their hands. I know several people who have been loyal to Apple that are considering the switch to Android because the bigger screens are so much more useful.
54. itreday (Posts: 68; Member since: 24 May 2012)
I agree. Although I said 4" is the perfect size for me, I do think they should have bigger screen options also & call it the iPhone X. Lol
57. gallitoking (Posts: 4630; Member since: 17 May 2011)
thye rank higher than any other cellphone company out there in CUSTOMER Service, notice the keyword customer, you asking features that are available in Android....Apple can put a small phone, big phone or/and medium phone and customer will buy thanks mostly in part of user experience
49. BREvenson (Posts: 190; Member since: 17 May 2012)
Tim Cook needs to spend more time scouting the competition. Samsung, HTC, LG...they all have phones that are nearly an inch (or more) bigger than an iPhone, yet maintain high resolution and density, powerful processing power, and all the bells and whistles that modern smartphones are expected to have. While the iPhone is no dud in terms of specs and performance, Cook's lack of progression with the overall design and innovation of the iPhone will hold them back, allowing the competition to go bigger and better. They don't need a monstrously-sized device or anything like that; just something different than what they are doing now.
Other companies are forced to change their ideas because of Apple's precious patents, yet when it comes to Apple, they change very little, if anything. Moving the headphone jack and changing the plug on the bottom just isn't enough to fend off the competition.
67. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
Hopefully apple gets all of its patents invalidated, biggest patent troll company in the world.
82. donfem (Posts: 480; Member since: 30 Mar 2011)
Note that once the iphone size is increased, other companies will go after apple with 'patented screen size' lawsuit
52. itreday (Posts: 68; Member since: 24 May 2012)
In my opinion the iPhone 5 4 inch screen is perfect size for me. Not everyone wants a gigantic phone.
61. vincelongman (Posts: 624; Member since: 10 Feb 2013)
I want a bigger screen on the iPhone 6. The iPhone 6 doesnt have to be bigger to have a bigger screen. Just take design cues from from the Sony Xperia ZL and Samsung Galaxy S4, big screen and small bezels.
55. itreday (Posts: 68; Member since: 24 May 2012)
Also contrary to my last comment, not everyone wants a 4" phone so they should make a market for larger screens also. That would make them a lot more competitive since there also a big market for that.
56. StreetNerd (Posts: 699; Member since: 08 Dec 2010)
PA: "We have to agree with the CEO, since the iPhone 5 has what's probably the best screen currently found in a phone in terms of image quality."
lololol..... not sure if ignorant or just trolling :')
77. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
Seems he's a bit out of touch, if the quote is accurate. Apple hasn't held the best screen title for awhile. Last year the Lumia 920 introduced higher DPI in a larger screen with super sensitive touch and double the refresh rate. This year, SAMSUNG leads with its full HD super amoleds. Apple's little 4 inch screen with lower DPI is a now well behind.
58. cornerofthemoon (Posts: 485; Member since: 20 Apr 2010)
Tim, not everyone in the world is a petite 15 year old girl with small hands.
62. rusticguy (Posts: 2810; Member since: 11 Aug 2012)
So basiclly he throws in his towel ... gives up ... can't compete with Samsung et al :)
68. HDShatter (Posts: 1014; Member since: 17 Jan 2013)
They know the iphone hype is dead, a lot of people I know that have iphone 5s are switching/ have switched to the HTC One/S4/Xperia Z.
70. lyndon420 (Posts: 1637; Member since: 11 Jul 2012)
I think Tim Cook wants to find a way to make their 4" phones harder to bend before they get any bigger.
76. Stoli89 (Posts: 333; Member since: 28 Jun 2010)
iPhone has such a large app ecosystem, to change screen dimmension further will require considerable effort and time. Apple is kindof damned if it does...and damned if it doesn't.
81. donfem (Posts: 480; Member since: 30 Mar 2011)
Is it safe to say that once the screen size of the iphone is increased, quality drops significantly? and the phone is exposed to be what it really is?
83. Gbrunner24 (Posts: 11; Member since: 18 Nov 2012)
The iPhone's screen is great, however I wouldn't say it's the best in the industry. I constantly wow my customers with my HTC DNA's screen, especially holding it next to an iPhone 4s/5. Working for a indirect dealer I have the advantage of using all phone across all the 3 biggest carriers, and I love being able to sell the phone that fits the guest, not just what they think they want (usually an iPhone). Apple and Tim Cook need to stop being so ignorant to the ever-changing field of mobile technology. This field was and is moving way too fast to be stuck on a single screen size, only to think that it's the greatest.
84. linkhatchet (Posts: 12; Member since: 10 Mar 2013)
? What? Trade off of what? Well that just shows you that they can't afford new tech an will always be a gen or two behind everyone else.
85. dgreekstallion (Posts: 14; Member since: 16 Nov 2012)
Can't believe you guys are arguing about this still. Also, who in the f**k need 1080p on a phone? Unless you have vision like a goddamn hawk it won't matter.
86. nbringer (Posts: 83; Member since: 11 Sep 2012)
When I got my S3 I thought it's a bit large, but now I will never go to smaller screens. At 5" a phone can still be portable, have great screen and also be durable. I see no problem in going 5" and frankly I see no difference between iPhone screen and other top screens on the market.
88. dorianb (Posts: 332; Member since: 24 Oct 2012)
4.3 inches or more, or GTFO!!!