CBS has launched a new app for iOS devices that allows users to view daytime and late night shows 24 hours
after broadcast with full episodes of prime time shows available for streaming on the eighth day
following the original broadcast. Shows like CSI
and How I Met Your Mother
will be included. Starting with the fall season, the app will offer social feeds and on-screen-events that allow fans to speak with stars of their favorite shows. Perhaps the most interesting of all, the app will sync with the CBS Connect app to turn your Apple iPhone and Apple iPod into a second screen that lets you watch additional content for shows like CSI
, Criminal Minds
and others. In other words, while your watching the show on your television set, your iPhone or iPad is showing additional scenes that aren't being made part of the broadcast version of the show.
CBS had previously been very protective of its content, but network president Leslie Moonves has come to the realization that by creating more fans for CBS shows on mobile devices, it will result in more people watching the shows when they are first run. That is when the Nielsen ratings mean something and more viewers can lead to higher ad revenue
for CBS. And for those of you without an iOS device, the good news is that CBS will roll out its steaming app to "all major mobile and tablet platforms later this year
," including Android and Windows Phone 8. There is no word whether CBS considers BlackBerry 10 to be in that group.