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Things go better with Apple? Cupertino tech giant replaces Coke on top of global brands list

Posted: , by Alan F.

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Things go better with Apple? Cupertino tech giant replaces Coke on top of global brands list
For 13 consecutive years, soft drink giant Coca-Cola has been on the top of Interbrand's Best Global Brands list. But on Monday, Coke's reign at the top will be officially over once Interbrand announces its new top 100 list. The new number one global brand is Apple, completing a run to the top that saw the iPhone manufacturer at number 8 in 2011 and number 2 behind Coke last year. According to Jez Frampton, global chief executive at Interbrand, Apple's placement in the top spot was "A matter of time. What is it they say, ‘Long live the king’? This year, the king is Apple."

Coca-Cola dropped to 3rd as Google took 2nd, up from 4th last year. Microsoft remained number 5. Samsung (8) and Intel (9) flip-flopped positions from 2012 to 2013. It wasn't all good news for mobile companies we follow regularly. BlackBerry, which was 56th in 2011 and 93rd in 2012, is now off the list. And Finnish handset manufacturer Nokia had the largest fall of names in the top 100. The company went from 14th in 2011 to 19th last year and is now 57th in the new report.

"Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple."-Interbrand's 2013 report

The value of the Apple brand is estimated at $98.3 billion, up 28% from last year. Coke's brand is worth $79.2 billion, up 2% from last year. Will this be the start of an Apple dynasty like Coke enjoyed for 13 years?

The top 10 brands with Apple now on top

The top 10 brands with Apple now on top


source: Interbrand via NewYorkTimes, Engadget

23 Comments
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posted on 29 Sep 2013, 23:21 11

1. androiphone20 (Posts: 1508; Member since: 10 Jul 2013)


This is awesome, I just have to give credit where credit is due

posted on 29 Sep 2013, 23:23 8

2. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


You know what they say - when you're at the top, the only way you can move is down. Apple now has everything to lose.

posted on 30 Sep 2013, 12:44 2

21. Chaseism (Posts: 82; Member since: 08 May 2013)


Coke carried it for 13 years...as long as Apple is smart, they can have a pretty decent reign.

posted on 29 Sep 2013, 23:24 8

3. woodshop20 (Posts: 459; Member since: 14 Sep 2013)


Why is it that in the last 10 news articles, 7 of them have been about Apple? No leaks regarding Android 4.4 or Nexus 5?

posted on 30 Sep 2013, 00:06 4

7. Shatter (Posts: 2031; Member since: 29 May 2013)


Thiet milking ad revenue because apple articles must mean more views.

posted on 30 Sep 2013, 00:19 7

10. TechBlue (Posts: 62; Member since: 06 May 2010)


I agree I am sick and tired of it... most of the write ups are Apple.

posted on 30 Sep 2013, 07:10 6

16. darkkjedii (Posts: 12374; Member since: 05 Feb 2011)


Log off then.

posted on 30 Sep 2013, 18:54

22. TechBlue (Posts: 62; Member since: 06 May 2010)


@darkkjedii

I didnt ask for your advice. Mother F'er ..

posted on 29 Sep 2013, 23:28 11

4. tiara6918 (Posts: 1497; Member since: 26 Apr 2012)


Congratulations Google for being 2nd on the top global brands list!

posted on 29 Sep 2013, 23:41 1

5. KIANO (Posts: 68; Member since: 13 Feb 2011)


How interesting! In the top 10, only two companies are in food business, the rest are tech companies.

posted on 29 Sep 2013, 23:46 1

6. buccob (Posts: 1542; Member since: 19 Jun 2012)


Ouch NOKIA.... -65%

Congrats Apple, Google and FB... Top Risers (and Prada i guess)

posted on 30 Sep 2013, 00:11 3

8. Whateverman (Posts: 3231; Member since: 17 May 2009)


Good job Apple and Google!

posted on 30 Sep 2013, 00:13

9. Rongocook (Posts: 76; Member since: 20 Sep 2013)


Apple is the most popular fruit so i guess it helped the cupertino co in building up the goodwill more faster!

posted on 30 Sep 2013, 00:53 4

11. syedzain (Posts: 175; Member since: 08 Oct 2012)


And they say Apple is going down... lol
Good Job Apple.

posted on 30 Sep 2013, 00:54 1

12. itsdeepak4u2000 (Posts: 2800; Member since: 03 Nov 2012)


Congrats Apple. Oh see Google is +34% gaining more than Apple, I think Apple will enjoy this position just for few more time then Google will captivate.

posted on 30 Sep 2013, 10:29

20. Jommick (Posts: 209; Member since: 10 Sep 2013)


If you run the numbers given the growth percentages stay the same, google is on top after two years.

posted on 30 Sep 2013, 01:49

13. Trex95 (Posts: 571; Member since: 03 Mar 2013)


Congrats Apple and Google.

posted on 30 Sep 2013, 01:51 1

14. TheM16 (Posts: 80; Member since: 14 Aug 2013)


Predicted ... :)
They all deserve their position

posted on 30 Sep 2013, 06:32 4

15. tryingHARD (Posts: 64; Member since: 31 Dec 2012)


My wife has ip5, i drink coke in mcdo, my house is cooled by samsung AC, i store my food inside GE fridge, i drive camry, i have ibm laptop running windows powered by intel and posting this comment using chrome. I have them all.

posted on 30 Sep 2013, 07:13 2

17. darkkjedii (Posts: 12374; Member since: 05 Feb 2011)


Great job by the two tech titans. I love both of these companies, keep bringing the noise you two.

posted on 30 Sep 2013, 07:25 3

18. darkkjedii (Posts: 12374; Member since: 05 Feb 2011)


I'm surprised Mc'donalds isn't #1, with the way obesity is ravaging people.

posted on 02 Oct 2013, 12:45

23. chrislars (Posts: 77; Member since: 11 Apr 2013)


Obesity isn't directly linked to McDonald's. I'm sure fast food doesn't help but over indulging and other cheap foods with preservatives and poisons will add to the fact. Cheap food is not good for you, period. If you didn't grow or raise it yourself you cant trust it these days, pharmaceuticals thrive off the waste that is being fed to the people. The food makes you sick so you go to the doctor for depression/high cholesterol/blood pressure/ ect. and they prescribe you medicine with side effects with other symptoms. It's a crazy world

posted on 30 Sep 2013, 09:11

19. GoogleSafariFox (banned) (Posts: 100; Member since: 28 Sep 2013)


Big Samsung Fan Here, And I give credit where credit is due. Congratulations Apple!
I Hope my Beloved Samsung will win next year:) Well, where's Mcdonalds here? I mean Mcdo is Giant Food chain that most people loves?

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