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The potential ripple effect of Google's new Nexus strategy

0. phoneArena 10 Oct 2012, 15:44 posted on

A couple days ago, we talked about how Google's rumored new Nexus strategy of releasing multiple devices through multiple manufacturing partners could help to stop the vocal minority within the Android user base from complaining about "fragmentation". Today, we want to talk about the potential ripple effect, and how more Nexus devices will affect the ecosystem as a whole...

This is a discussion for a news. To read the whole news, click here

posted on 10 Oct 2012, 15:56 27

1. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)


posted on 10 Oct 2012, 16:00 19

2. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

Enjoyed reading the article. No objections.

posted on 10 Oct 2012, 17:02 10

24. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


posted on 11 Oct 2012, 09:26

58. kartik4u98 (Posts: 511; Member since: 19 May 2012)

Right! Michael is the best writer in Phonearena.

posted on 12 Oct 2012, 10:27 1

65. speckledapple (Posts: 892; Member since: 29 Sep 2011)

agreed on the article. Very well written.

posted on 10 Oct 2012, 16:06 13

3. tedkord (Posts: 13446; Member since: 17 Jun 2009)

One minor point. In general, it's not a vocal minority of Android users yelling about fragmentation. It's a vocal minority of iOS and WP users much more than Android users.

posted on 10 Oct 2012, 16:13 4

6. Captain_Doug (Posts: 1034; Member since: 10 Feb 2012)

Definitely. Most android users probably don't even notice. Probably because it's so easy to see different phones as having different capabilities.

posted on 10 Oct 2012, 16:19 15

9. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

That was covered in the last article. Android haters will never stop their noise, but everyone else can learn about the problem.

posted on 10 Oct 2012, 16:40 1

17. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Michael H, I thought you was an Apple fanboy....lol. Like I said in that other article.....some ppl don't read all your articles. Another nice on by the way.

posted on 10 Oct 2012, 20:06 3

39. -box- (Posts: 3991; Member since: 04 Jan 2012)

Michael is one of the most unbiased tech writers I have yet encountered.

posted on 10 Oct 2012, 20:25 2

40. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

He may be an apple fan, but not an apple fanboy. Different things. A fan just means preferring or favoring whatever you're a fan of. A fanboy is someone who is immature and unreasonable with their fandom.

posted on 10 Oct 2012, 21:04 8

41. MichaelHeller (Posts: 2707; Member since: 26 May 2011)

Certainly not an Apple fan, but I do understand why people like Apple products (mostly because I'm the only tech nerd in my family, which means my mom, both sisters, and my wife all have iPads...)

posted on 10 Oct 2012, 21:29 2

44. squallz506 (banned) (Posts: 1075; Member since: 19 Oct 2011)

Michael what are you doing writing for pa?

go write for an established tech site like slashgear or endgadget. Youre too good for pa.

posted on 11 Oct 2012, 04:11 2

56. SonyXperiaNexus (Posts: 374; Member since: 01 Oct 2012)

No way. dont listen to him micheal. stay here and make phonearena develop or write for multiple sites if you can. btw is it just me or is pa comment section the best. i like the community.(even the trolls and haters) they add colour to the site( mostly red .lol)

posted on 10 Oct 2012, 17:56 1

31. jroc74 (Posts: 6019; Member since: 30 Dec 2010)


Those same ppl screaming fragmentation must never upgrade their PC's or buy a new PC.

posted on 10 Oct 2012, 18:02 2

33. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

'Cause they are still in shock from their experience with Vista....

posted on 10 Oct 2012, 16:06 5

4. XPERIA-KNIGHT (unregistered)

"If Google suddenly clamped down on Android, it would fundamentally change the platform from what it is into something we may not want"

Exactly Michael, but the question is, Can Google give us an ecosystem that is as open as its always been yet controlled enough to where we have stability and fluidity like we find on IOS? Can the two come together in what we know as..... "Nexus"?

posted on 10 Oct 2012, 16:46 3

20. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Smartphones ought to be made just like those purposed Nexus 5.0
phones will be unlocked. Google should also set up small kiosks
or booths in shooping malls , so people can put their hands on the
phones and try them out, or partner with say, Best-Buy
, who already offers some good deals.Nearly all carriers
are getting the iPhone now, and you don't mess with it's
purity. Who do you insist on messing with, Googles phone
? All Googles phones ought to be pure IMO, not just Nexu phones. With this new stategy Googles implementing, i hope Google cleans the carriers!

posted on 10 Oct 2012, 17:15 3

25. The_Innovation (Posts: 630; Member since: 18 Jul 2012)

You know, you're not living up to your name with such serious comments.

posted on 10 Oct 2012, 17:22 2

26. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

the "TROLL" Android .......! TOAO

posted on 10 Oct 2012, 16:06

5. jan25 (Posts: 470; Member since: 26 Feb 2012)

from the current leaks so far, the possibility of having multiple Nexus devices is diminishing.

posted on 10 Oct 2012, 16:14 3

7. MorePhonesThanNeeded (Posts: 645; Member since: 23 Oct 2011)

Google shouldn't clamp down, but they should give some strict guidelines for support of the upcoming OS, so a manufacturer knows what is the minimum requirements to support upgradeability and also when they include their own UI they take full responsibility for updates using their UI, but Google releases should be able to run the instant Google releases them to OEM's. Which is why I love the Nexus initiative, but Google's dev guys should be fine tuning their OS to the point that it will run on the minimum of RAM and Processor clock cycles required to support entry level devices. It's obvious if the OS can run on low end devices that means the high end devices will run problem free and will have a bit longer life in the hands of a user who loves his phone and always wants to remain in the update loop. Google is definitely a very smart company, their programming prowess is impeccable and each and every version of Android that comes forth shows that these guys are always thinking pretty far forward, Google Now is incredible but the funny thing is even without Google Now the voice search on 2.3 Devices is still extremely fast and concise. S voice needs to die, lol. Sorry!

posted on 10 Oct 2012, 16:16 2

8. eman99 (Posts: 392; Member since: 03 Aug 2010)

if they would let out one a year and expandable memory slots then nexus would dominate

posted on 10 Oct 2012, 16:19 4

10. Ravail (Posts: 182; Member since: 14 Oct 2011)

I have a Samsung Galaxy S II Skyrocket, and with ole Sammy being really slow on updates.. it forced me to turn to CM9 and other roms throughout the XDA community.. and i'm glad i did.. As of this morning i got a copy of Android 4.1.2 Nightly :) glad i did to.. way better than stock firmware..

posted on 10 Oct 2012, 16:25 3

12. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Wow, already? That was fast! What developer? CM?

posted on 12 Oct 2012, 04:11

64. Ravail (Posts: 182; Member since: 14 Oct 2011)

yeah, CM10

posted on 10 Oct 2012, 16:22 3

11. maxican16 (Posts: 364; Member since: 29 Sep 2011)

Michael, you keep mentioning an HTC Nexus device. I haven't heard of one in the works. Do you have a source?

Although I'm not sure users will see faster updates to non-Nexus devices, I like your positive outlook. If only the carriers would get out of the way... they are a big part of the bottle-neck.

posted on 10 Oct 2012, 16:32 4

14. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)

Very nice article once again Micheal.H. it won't have much direct effect, but having 5 Nexus phones will mean that more people will find a Nexus
phone that suits them-and that will mean more phones out
there, that fully support the Android open source APIs and dont use
proprietary APIs.
All OEMs do various things to differentiate their product from
the others, but Htc and Samsung seem to do the best, ensuring
they don't break compatibility.

posted on 10 Oct 2012, 16:42 3

18. hobble (Posts: 130; Member since: 11 Oct 2011)

Another article on android fragmentation? Pffft. The "ripple effects" of the nexus program will be less different android phones being produced as consumers will likely be drawn to the nexus brand if ALL manufacturers create a version. And probably more manufacturers producing phones of a different OS to make up for lost revenue from flooding different versions of the same phone out on the market.

posted on 10 Oct 2012, 17:45 3

28. cncrim (Posts: 890; Member since: 15 Aug 2011)

I like that, that's great stradegy...... can they execute it?

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