The majority of top 100 brands already have published mobile apps
1. speckledapple (Posts: 887; Member since: 29 Sep 2011)
Apps are everywhere these days and any company large or small can put an app out and call it success but most of the time people are not buying an app to purchase many of these products. Can you buy a coke through the coke app? Certainly not. However, when NFC becomes much more widespread then purchasing through apps and connecting it to reward points, etc will be much more useful. Not now however.