The Moto X, Android 4.3, and why Google needs to stop keeping Motorola at an arm's length
0. phoneArena 05 Aug 2013, 22:10 posted on
A lot has been made about the fact that Motorola's new Moto X handset is shipping with Android 4.2.2, and not Android 4.3. Of course, there have been the general jokes about how even now that Motorola is owned by Google, it still can't get the newest version of Android for its devices. And, according to Motorola CEO Dennis Woodside, that is because Motorola really is kept separate from Google...
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2. TheLolGuy (Posts: 463; Member since: 05 Mar 2013)
Google has to tread carefully right now. Motorola has lost of a lot of market share on it's home ground, and had to pull out of a lot of international markets. They're focusing on the USA right now because they need to win back the home market. Once they establish a more comfortable footing I'm sure they'll expand once again to more international markets.
3. Blazers (Posts: 139; Member since: 05 Dec 2011)
Screw it. Google should stop pissing in their pants around Samsung and the other wannabes, and shift into high gear. Absorb Motorola completely into Google, and focus on China and India where the bulk of mobile users are, and not just N.A.. And no more exclusives for providers. They need to think like Apple but on a more grandiose scale. And dump the Motorola name completely.
4. alltechinside (Posts: 223; Member since: 21 Apr 2013)
Excellent article Michael! That explains the reasons for Google and Samsung news in the first place. I can understand why Google did that, but I think they should take the gamble and push Motorola to a Nexus like device. Like you said, Google could just give source code early to manufacturers and have non nexus and non google edition devices on the play store to prevent favouritism.
5. TheLolGuy (Posts: 463; Member since: 05 Mar 2013)
When Motorola becomes profitable again and regains some market share Google might brazen up a little more. As it is right now, pissing off OEMs when Motorola is weak is not a smart idea. For now, Motorola has to earn it's own merit, and that means making profit on it's own, unsubsidized.
You might think Samsung is helpless without Android, but they have a strong command of the Asian market. Since Intel is partnering with Samsung to polish Tizen to perfection, they're probably going all-in with their support. Maybe Tizen won't be successful globally, but they will threaten Android in Asia, and for that I have no doubt. Intel needs that break in the mobile chip sector, and if they can't get it through Android they will help Samsung make Tizen relevant. Samsung and Intel are two huge names that carry as much weight as Google if not more.
Microsoft pissed off OEMs with the Surface. Google isn't about to make that same mistake... at least not so soon, if they plan on it.
14. gazmatic (Posts: 502; Member since: 06 Sep 2012)
nobody was pissed off by the surface
it was so damn expensive that oems werent even bothered because most people wouldnt buy it at that price point
google should just make motorola an in home nexus device and give the people pure android
it just goes to show you that google =/= android
samsung = android
when people recognize galaxy more than they recognize google...
6. Zero0 (Posts: 557; Member since: 05 Jul 2012)
I'm going to go out and say it after skimming through the article:
The Android team needs to treat Motorola the same way they treat HTC, LG, Sony, and Samsung. Show preference to Motorola, and they all jump ship for Windows Phone or Tizen or Ubuntu or something else.
Worse yet, there's a little bit of an antitrust issue in this. Google has so much power in everything these days that giving itself an edge in the mobile hardware market would probably spur yet another investigation by the European Union, and maybe even by the US Congress.
7. alltechinside (Posts: 223; Member since: 21 Apr 2013)
You should read the article. You probably missed some points that Michael said.
9. Zero0 (Posts: 557; Member since: 05 Jul 2012)
Read it after posting and my mind isn't changed.
He says software should be released earlier to hardware companies. That started a year ago, I think, with the PDK. Don't know why they aren't using it, but giving Motorola that kind of advantage is just going to send the others drifting away. Yes, those other ecosystems aren't as developed as Android is, but Android did evolve really quickly once it got adopted by many hardware companies.
8. Mr.Mr.Upgrade (Posts: 411; Member since: 30 Aug 2011)
All they had to do is update the moto x like apple update their products I would have bout it...they didn't do what important to the customers ....skin suck.. Slow updates.. No value in keeping a phone past a two year contract... The voice control on moto x is the better then Samsung gimmicks
10. Sniggly (Posts: 6400; Member since: 05 Dec 2009)
Honestly, at this point Samsung knows they've built up a great deal of customer loyalty. They have a strong market position which won't be destroyed by Motorola's sales even if the Moto X is the hit of the century. I agree that Google can start giving Motorola better treatment and help them out more. After all, it's what everyone expects at this point anyway.
11. Topcat488 (Posts: 974; Member since: 29 Sep 2012)
There was talk about HTC selling out just yesterday (rumor), although later denied by the ceo. That said, it's a dog eat dog industry. Google need to go 100% behind Motorola, because as yet that Moto X needs a lot more help! FAIL.
And take back the next nexus edition phones from LG, and make high-spec low-priced smartphones, with Googorola!!! It's YOUR car, the other b!tches are just there for the ride.
12. Jurdiales (Posts: 105; Member since: 10 Oct 2012)
I still don't like the murder of the microSD slot. Motorola has done a great job making they new phone with Stock interface, I love it, Google needs to boost Motorola or at least leave them work freely for they can boost themselves, don't put rocks on your own company's back. Let them advance. Sorry for my english.
15. gazmatic (Posts: 502; Member since: 06 Sep 2012)
i need google behind moto 100% if i am ever to buy another moto again
my last experience with a moto was when a friend lent me their razr m
16. great (Posts: 39; Member since: 21 Jan 2013)
samsung will be lol ...if they abandon android .
17. joonyboy (Posts: 39; Member since: 11 Nov 2010)
One of the big reasons why code has always been the talking points between manufacturers and Google is because of how the market grows with the code. Although this may be a very small factor, I feel like most people would generally want to keep holding onto their phone longer if they're continually provided with the latest software. One of the main reasons why people upgrade to the next phone is because of these stalled and delayed updates (that would improve user experience) and this is what manufacturers want: to keep people buying to the next phone (aka the next software). If consumers are able to get the latest software, then that means less business with the manufacturers which goes to lower profit and market.
18. JGuinan007 (Posts: 598; Member since: 19 May 2011)
Moto may upgrade the moto x really fast to 4.3 but the bigger problem is getting the carriers to update the phones to 4.3 that may be 3 months later from the time moto updates and that's what will really hurt the moto x's sales.
19. suneeboy (Posts: 144; Member since: 02 Oct 2012)
Solid article Michael. However, I think it is far too soon for Google to go full force with Motorola. As is the case with any merger or acquisition, there are long transition times. Also, when a company is acquired, the acquirees have a tendency to keep them as a separate brand. A recent example of this would be T-Mobile's purchase of MetroPCS.
Google is probably trying to develop a long term strategy for the brand and we will see more "Googlization" of the company in the coming years. I think just taking the hardware division and dumping vanilla android in every handset is not the way to go. It wouldn't bring much value to the market, and it wouldn't make Motorola different. Remember, Motorola makes all sorts of equipment, with a huge partner being the NFL.
20. RomeoJDR (Posts: 237; Member since: 09 Dec 2011)
Google definately has control as moto phones have parted ways with offering expandable storage via micro SD slot and cap the memory at 32GB (less usable). Less on board storage = more people paying monthly for cloud storage.
21. OldNorseBruin (Posts: 77; Member since: 12 Mar 2013)
This article clearly explains the REAL reason, at least the more palatable reason to those of us who believe the the XPhone is way overpriced...Google is afraid to Nexus-like price that phone because they're afraid of offending Samsung. BUT , I absolutely agree with Michael; GOOGLE should NOT be afraid of eliciting Samsung's wrath...Samsung needs GOOGLE-ANDROID more than GOOGLE needs Samsung...In a protracted war between the two, GOOGLE would emerge victorious, albeit somewhat bruised.