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The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices

Posted: , by Chris P.

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The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices
According to tradition, mobile ad network AdDuplex has just outed its monthly report on Windows Phone usage, reporting an interesting turn of events.

The Nokia Lumia 520 has been crowned king worldwide, with the device reportedly climbing to the number one spot from its last month's fifth. Dethroned is the company's current flagship, the Lumia 920, followed by the Lumia 620, which took home the bronze. Also intriguing is AdDuplex's first introduction of African countries to its reports – the startup doesn't miss noting that Huawei's 4Afrika (a rebranded W1) is nowhere to be seen.

The impressive rise of the Lumia 520 has been depicted in a separate chart, showcasing its ascent from obscurity less than 4 months ago, to its current dominance – the 520 accounts for about a fifth of all new app installations. Unsurprisingly, the budget-friendly 520's popularity is fueled by sales in developing countries, such as India and Brazil, among others.

As you gleaned from the title, Nokia remains the absolute king of the WP universe, accounting for about 80% of all WP devices. In terms of WP8 devices, specifically, the Finnish manufacturer has the lion's share with a little over 85% of those worldwide. HTC, at 11.5% is second, with Samsung and Huawei trailing far behind at 2% and 1.1%, respectively. What's more, WP8 has continued to steal share from its predecessor (WP7), with 61% of Windows Phone devices now relying on it – an 8% increase from just a month back.

Turning to the US of A, we see a similar story – WP7 is quickly becoming extinct, shrinking to about a quarter of the total WP ecosystem. In terms of manufacturers, Nokia is again the biggest player (77.1% of all WP8 devices), but HTC is also flexing some muscle, at a respectable 1/5th of the WP8 market using its handsets.

Speaking of HTC, the 8X seems to have won the hearts of WP-loving Americans, taking the 3rd place with 14% of all WP devices in the US. Nokia's Lumia 822 is first, at 20.7%, followed by the Lumia 920 at 18.3%.

For a full (and more graphical) disclosure, take a peek at the gallery below.


source: AdDuplex

56 Comments
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posted on 15 Jul 2013, 08:29 13

1. boosook (Posts: 1009; Member since: 19 Nov 2012)


Waiting for the first comments from WP users that said that Android was selling only thanks to cheap phones... ;)

posted on 15 Jul 2013, 08:36 26

4. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Low price means selling well, almost always to be the case in developing countries regardless of what OS. The proof is, even Ashas also sell well even though they are classified as feature phones. Apple doesnt have any product in that range yet.

As for android, $200 off-contract phones are often laggy, but people deal with it because they cant afford better ones. 750k apps in Play Store dont mean anything when many apps wont run on these cheaper Androids because they lag or crash (so, number of apps has nothing to do with the low end sector of smartphones). If you can live with low end specs, you are not a heavy user of a smartphone, and you dont need too many apps. Windows Phone gives you lag free performance for under $200.

Thats why i have always said, if u want a high end phone, go for Android (im saying this as a Lumia 920 user) unless u want something different; and if u can only afford low ends, go for windows phone. People in my country tend to opt for laggy low end androids because they want cracked apps and games and refuse to pay for apps.

posted on 15 Jul 2013, 08:57 1

12. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


Abe !! @ EXkurogane
Lag is present only in Low range phone !!
Lumia 520 is not a low range phone ! It is midrange !

posted on 15 Jul 2013, 09:01 4

15. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


Even Midranges like Galaxy Quattro,Trend II does not seems to lag !!!

posted on 15 Jul 2013, 09:18 9

27. tashreef (Posts: 476; Member since: 24 Nov 2012)


What are saying? forget about android midrange device , even high end device like gs4 lags with octa-core ( quad-core + quad-core )

posted on 15 Jul 2013, 09:02 6

17. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Lumia 520 is low range smartphone (feature phones are separate). The 620 and 720 are at the lower-end of midrange, and 820 are on the higher end of midrange.

The price says it for 520. $130-160 only. Some androids in this price range only has single core CPU or lower screen resolution, and only chinese knockoffs or whitebox makers give you quad core mediatek and 1Gb of RAM at this price - at the expense of hardware quality and durability, and no SW support from the manufacturer (and they didnt have to spend on ads and marketing).

Because of WP's minimum dual core requirement, stuff like camera flash and compass are dropped to adjust the price, which is a wise thing to do to me.

posted on 15 Jul 2013, 12:38

36. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


@Exkurogane
Hey dont talk nonsense about World #1 phone ! ( GALAXY S4 )

posted on 15 Jul 2013, 13:05

38. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


Ha ha ha the funny pencil box

posted on 15 Jul 2013, 15:24

45. Leo_MC (Posts: 531; Member since: 02 Dec 2011)


Low range like Samsung S3 and S4?

posted on 16 Jul 2013, 03:27 2

54. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


S3 and S4 are indeed low range, in terms of material quality. :D

posted on 15 Jul 2013, 09:04 3

19. Lifengineer (Posts: 41; Member since: 15 Dec 2011)


Well said! 100% true!

posted on 15 Jul 2013, 08:59 3

13. ihatesmartphone (unregistered)


Nokia>Wp
Samsung>Android
Good for both of company :)

posted on 15 Jul 2013, 09:05 5

20. KINGJUAN27 (Posts: 195; Member since: 02 Jul 2012)


Way to go WP and Nokia! I'm excited for the GDR updates, the new Lumia X25 lineup and for WP8.1!

posted on 15 Jul 2013, 13:12 1

41. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

posted on 15 Jul 2013, 08:30 3

2. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Lag free experience for $130-150. Why not.
Low and mid end phones are the key to grabbing marketshare. Despite some skepticism about the existence of iPhone Lite, i believe it exists. Apple must have noticed that as well.

posted on 15 Jul 2013, 09:38 3

29. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


Actually is not as good as it sounds, I've seen some WP devices with a low tag lag, plus the amount of applications for them are much less than the ones on higher end devices

posted on 15 Jul 2013, 12:34

35. saiki4116 (Posts: 353; Member since: 31 Mar 2011)


Yupp...right,due to limited RAM,even whatsapp has been updated recently, until then there is difference in android and windows versions. but I expect more apps to come. But for anyone with limited needs like just messaging and mail and browsing, WP8 definitely beats android there. It's matter of personal needs and choice. But for power users, WP8 has to mature in order to give real compition to android and iOS. I have seen many friends gifting lumia 520 to their dad or mom from their first salaries..

posted on 15 Jul 2013, 14:11 1

43. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


A Phone for the power User and gamer will always be a high end device, low end devices are for people with less amount of needs in terms of smartphones, if a phone with 1ghz single core worked exactly the same as a dual core one then people (average consumer) would just skip the one that costs more upgrades and flashgrip devices are there for a reason

posted on 15 Jul 2013, 08:30 8

3. xperiaDROID (limited) (Posts: 5494; Member since: 08 Mar 2013)


Nokia will always be the king of the Windows Phone universe, ALWAYS.

This is Lumia.

posted on 15 Jul 2013, 12:44 1

37. akki20892 (Posts: 3476; Member since: 04 Feb 2013)


wooohooo there is little champ power........!!! gooooo

posted on 15 Jul 2013, 08:38 10

5. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


go go go NOKIA
LUMIA FTW
#switchtolumia

posted on 15 Jul 2013, 09:00 4

14. ihatesmartphone (unregistered)


#switchtosymbian

posted on 15 Jul 2013, 09:01 4

16. dexter_jdr (Posts: 1144; Member since: 28 Jun 2012)


#switchtomeego

posted on 15 Jul 2013, 09:03 3

18. xperiaDROID (limited) (Posts: 5494; Member since: 08 Mar 2013)


#switchto3310

posted on 15 Jul 2013, 09:08 1

22. GJanee (Posts: 214; Member since: 29 Jun 2011)


#switchyourcomputersoff

posted on 15 Jul 2013, 09:15 4

25. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


#switchoffyourcomputersandgotobed

posted on 15 Jul 2013, 09:31 2

28. protozeloz (Posts: 5378; Member since: 16 Sep 2010)


#switchyourunderwearforfreshones

posted on 15 Jul 2013, 11:07 2

32. Kan_wha (Posts: 88; Member since: 25 Jun 2012)


#switchandgocommando

posted on 15 Jul 2013, 13:09

39. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

posted on 15 Jul 2013, 13:20 2

42. Reluctant_Human (Posts: 859; Member since: 28 Jun 2012)


Clever word play there rishav. Which 80s detective drama did you write for?

- Public service announcement to everyone. Bad puns don't make you clever or add validity to your statements. For the love of God. Please stop.

posted on 15 Jul 2013, 16:28

47. ihatesmartphone (unregistered)


Just ignore her :)

posted on 15 Jul 2013, 22:01

50. skyline88 (Posts: 320; Member since: 15 Jul 2013)


#switchtoanywindowsorandroidorblackberryormeegoorf​irefoxbutnotcrappyios

posted on 15 Jul 2013, 08:41 4

6. dexter_jdr (Posts: 1144; Member since: 28 Jun 2012)


the power of low end phones

posted on 15 Jul 2013, 08:48 2

7. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


blackberry can take hint from this data if they dont wanna RIP

posted on 15 Jul 2013, 08:48 3

8. SakuroAkino (banned) (Posts: 141; Member since: 12 Jul 2013)


Generally with other brands flagship is king
But with nokia its reverse :D
Lol
keep it going nokia
Samsung please have some mercy let 920 also sell some units

posted on 15 Jul 2013, 22:04 1

51. skyline88 (Posts: 320; Member since: 15 Jul 2013)


nothing to do with samsung, samsung's Ativ S windows phone sales is pathetic, same goes for HTC and Huawei's windows phone

posted on 15 Jul 2013, 08:49 1

9. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)


Happy for Nokia, wish they would venture on to another OS (Android).

posted on 15 Jul 2013, 09:07 1

21. ryq24 (Posts: 504; Member since: 17 Oct 2011)


What is the actual figures? The actual number of phone sold and not in percentage coz it is deceiving when it is in percentage!

posted on 15 Jul 2013, 09:14

24. SakuroAkino (banned) (Posts: 141; Member since: 12 Jul 2013)


Dont expect in million or million-s
:D

posted on 15 Jul 2013, 09:16

26. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


And this is news how....everyone knows Nokia are top no question about it!

posted on 15 Jul 2013, 10:11

30. Doakie (Posts: 1254; Member since: 06 May 2009)


I've found it really sad because I've referred 4 people to get the T-Mobile USA Nokia 521 because of its bang for the buck and the simple UX of Windows Phone but none of them actually took my advice. 2 of them got the HTC One, 1 got the Galaxy S 4, and 1 got a LG Optimus L9. Seems like no matter how hard I try to pitch it as a great deal, no one cares. And these were all average people who only use smartphones for basic tasks, but they all choose to spend significantly more money on higher end phones. The 521 is only $130 on T-Mobile prepaid, the Optimus L9 is $200 on prepaid while the One and GS4 are approximately $600. Seemed like even with it being such a great deal people just yawned and moved on to more exciting phones.

posted on 15 Jul 2013, 10:58

31. saransh28 (Posts: 6; Member since: 15 Jul 2013)


12-07-13 bought the nokia lumia 520 and after taking to home realised that the camera button not working
13-07-13 took the phone to retailer and he kept it and said that he will have to take it to Nokia care
14-07 its Sunday so Nokia care is closed
15-07 retailer said that the company said they will take 2 days to take any action because they have to check that the phone is not water damaged.

**bleep** is this! Why cant Nokia accept that its their fault and replace the phone on the spot. I an never buying a Nokia again.

posted on 15 Jul 2013, 14:51

44. ZeroCide (Posts: 692; Member since: 09 Jan 2013)


Not sure your store fits!!!!!

It does not take Any repair center 2 days to check if the phone is water damaged. They usually have a sticker or some types of water detection label in a stratigic place to see if the phone was immersed in water. Check Sticker done!

When my phone acts up i take it to my carriers repair center. The most they keep it for is about an hour. I that hour they take it appart then they decided if they can repair it if if it need to be replaced... One Hour!!!

Not only that but after only 1 day of purchase the retailer should have exchanged it.

Your story doesn't quite hold up or you have some very poor retailers and service centers where you live. In that case you should consider moving.

posted on 15 Jul 2013, 11:13 2

33. Kan_wha (Posts: 88; Member since: 25 Jun 2012)


That just sounds like a problem with your retailer.
If it dont work properly, refund or exchange, not push it through manufacturer's repair service. You'd make the "never buying a insert brand name here" comment if you bought a Samsung or HTC from the same retailer.

posted on 15 Jul 2013, 11:15

34. Topcat488 (Posts: 1150; Member since: 29 Sep 2012)


Nokia is to Windows OS as Samsung is to Android... They both crushing their competitors...

If the HTC 8X would have had the FRONT SPEAKERS, like its Android brother HTC One, it might have become a new ball game.

posted on 15 Jul 2013, 13:10

40. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

posted on 15 Jul 2013, 17:39 1

48. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Are you mentally retarded or do you just have fun pretending you are....

posted on 15 Jul 2013, 15:49

46. cdgoin (Posts: 367; Member since: 28 Jul 2010)


Wonder just how small the slice of the WP ecosystem the old DVPs still are :) I assume most would get struck by lightning than see another DVP. Of course I still rock mine.

posted on 15 Jul 2013, 20:35

49. plerdplern (Posts: 12; Member since: 14 Jul 2013)


Does this article mean 520 is the WP king from the total sales or sold units?

posted on 16 Jul 2013, 01:49

53. saransh28 (Posts: 6; Member since: 15 Jul 2013)


yes...

posted on 16 Jul 2013, 00:45

52. .KRATOS. (Posts: 115; Member since: 15 Mar 2013)


Which it has a radio

posted on 16 Jul 2013, 04:59

55. itsdeepak4u2000 (Posts: 2665; Member since: 03 Nov 2012)


Courtesy of Nokia, bringing quality product for low budget.

posted on 16 Jul 2013, 10:07

56. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


big fish, small pond

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