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The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices

Posted: , by Chris P.

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The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices
According to tradition, mobile ad network AdDuplex has just outed its monthly report on Windows Phone usage, reporting an interesting turn of events.

The Nokia Lumia 520 has been crowned king worldwide, with the device reportedly climbing to the number one spot from its last month's fifth. Dethroned is the company's current flagship, the Lumia 920, followed by the Lumia 620, which took home the bronze. Also intriguing is AdDuplex's first introduction of African countries to its reports – the startup doesn't miss noting that Huawei's 4Afrika (a rebranded W1) is nowhere to be seen.

The impressive rise of the Lumia 520 has been depicted in a separate chart, showcasing its ascent from obscurity less than 4 months ago, to its current dominance – the 520 accounts for about a fifth of all new app installations. Unsurprisingly, the budget-friendly 520's popularity is fueled by sales in developing countries, such as India and Brazil, among others.

As you gleaned from the title, Nokia remains the absolute king of the WP universe, accounting for about 80% of all WP devices. In terms of WP8 devices, specifically, the Finnish manufacturer has the lion's share with a little over 85% of those worldwide. HTC, at 11.5% is second, with Samsung and Huawei trailing far behind at 2% and 1.1%, respectively. What's more, WP8 has continued to steal share from its predecessor (WP7), with 61% of Windows Phone devices now relying on it – an 8% increase from just a month back.

Turning to the US of A, we see a similar story – WP7 is quickly becoming extinct, shrinking to about a quarter of the total WP ecosystem. In terms of manufacturers, Nokia is again the biggest player (77.1% of all WP8 devices), but HTC is also flexing some muscle, at a respectable 1/5th of the WP8 market using its handsets.

Speaking of HTC, the 8X seems to have won the hearts of WP-loving Americans, taking the 3rd place with 14% of all WP devices in the US. Nokia's Lumia 822 is first, at 20.7%, followed by the Lumia 920 at 18.3%.

For a full (and more graphical) disclosure, take a peek at the gallery below.


source: AdDuplex

56 Comments
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posted on 15 Jul 2013, 08:29 13

1. boosook (Posts: 1437; Member since: 19 Nov 2012)


Waiting for the first comments from WP users that said that Android was selling only thanks to cheap phones... ;)

posted on 15 Jul 2013, 08:36 26

4. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Low price means selling well, almost always to be the case in developing countries regardless of what OS. The proof is, even Ashas also sell well even though they are classified as feature phones. Apple doesnt have any product in that range yet.

As for android, $200 off-contract phones are often laggy, but people deal with it because they cant afford better ones. 750k apps in Play Store dont mean anything when many apps wont run on these cheaper Androids because they lag or crash (so, number of apps has nothing to do with the low end sector of smartphones). If you can live with low end specs, you are not a heavy user of a smartphone, and you dont need too many apps. Windows Phone gives you lag free performance for under $200.

Thats why i have always said, if u want a high end phone, go for Android (im saying this as a Lumia 920 user) unless u want something different; and if u can only afford low ends, go for windows phone. People in my country tend to opt for laggy low end androids because they want cracked apps and games and refuse to pay for apps.

posted on 15 Jul 2013, 08:57 1

12. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


Abe !! @ EXkurogane
Lag is present only in Low range phone !!
Lumia 520 is not a low range phone ! It is midrange !

posted on 15 Jul 2013, 09:01 4

15. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


Even Midranges like Galaxy Quattro,Trend II does not seems to lag !!!

posted on 15 Jul 2013, 09:18 9

27. tashreef (Posts: 476; Member since: 24 Nov 2012)


What are saying? forget about android midrange device , even high end device like gs4 lags with octa-core ( quad-core + quad-core )

posted on 15 Jul 2013, 09:02 6

17. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Lumia 520 is low range smartphone (feature phones are separate). The 620 and 720 are at the lower-end of midrange, and 820 are on the higher end of midrange.

The price says it for 520. $130-160 only. Some androids in this price range only has single core CPU or lower screen resolution, and only chinese knockoffs or whitebox makers give you quad core mediatek and 1Gb of RAM at this price - at the expense of hardware quality and durability, and no SW support from the manufacturer (and they didnt have to spend on ads and marketing).

Because of WP's minimum dual core requirement, stuff like camera flash and compass are dropped to adjust the price, which is a wise thing to do to me.

posted on 15 Jul 2013, 12:38

36. syedej123 (banned) (Posts: 71; Member since: 08 Jan 2013)


@Exkurogane
Hey dont talk nonsense about World #1 phone ! ( GALAXY S4 )

posted on 15 Jul 2013, 13:05

38. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


Ha ha ha the funny pencil box

posted on 15 Jul 2013, 15:24

45. Leo_MC (Posts: 1718; Member since: 02 Dec 2011)


Low range like Samsung S3 and S4?

posted on 16 Jul 2013, 03:27 2

54. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


S3 and S4 are indeed low range, in terms of material quality. :D

posted on 15 Jul 2013, 09:04 3

19. Lifengineer (Posts: 44; Member since: 15 Dec 2011)


Well said! 100% true!

posted on 15 Jul 2013, 08:59 3

13. ihatesmartphone (unregistered)


Nokia>Wp
Samsung>Android
Good for both of company :)

posted on 15 Jul 2013, 09:05 5

20. KINGJUAN27 (Posts: 210; Member since: 02 Jul 2012)


Way to go WP and Nokia! I'm excited for the GDR updates, the new Lumia X25 lineup and for WP8.1!

posted on 15 Jul 2013, 13:12 1

41. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

posted on 15 Jul 2013, 08:30 3

2. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


Lag free experience for $130-150. Why not.
Low and mid end phones are the key to grabbing marketshare. Despite some skepticism about the existence of iPhone Lite, i believe it exists. Apple must have noticed that as well.

posted on 15 Jul 2013, 09:38 3

29. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Actually is not as good as it sounds, I've seen some WP devices with a low tag lag, plus the amount of applications for them are much less than the ones on higher end devices

posted on 15 Jul 2013, 12:34

35. saiki4116 (Posts: 388; Member since: 31 Mar 2011)


Yupp...right,due to limited RAM,even whatsapp has been updated recently, until then there is difference in android and windows versions. but I expect more apps to come. But for anyone with limited needs like just messaging and mail and browsing, WP8 definitely beats android there. It's matter of personal needs and choice. But for power users, WP8 has to mature in order to give real compition to android and iOS. I have seen many friends gifting lumia 520 to their dad or mom from their first salaries..

posted on 15 Jul 2013, 14:11 1

43. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


A Phone for the power User and gamer will always be a high end device, low end devices are for people with less amount of needs in terms of smartphones, if a phone with 1ghz single core worked exactly the same as a dual core one then people (average consumer) would just skip the one that costs more upgrades and flashgrip devices are there for a reason

posted on 15 Jul 2013, 08:30 8

3. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Nokia will always be the king of the Windows Phone universe, ALWAYS.

This is Lumia.

posted on 15 Jul 2013, 12:44 1

37. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


wooohooo there is little champ power........!!! gooooo

posted on 15 Jul 2013, 08:38 10

5. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


go go go NOKIA
LUMIA FTW
#switchtolumia

posted on 15 Jul 2013, 09:00 4

14. ihatesmartphone (unregistered)


#switchtosymbian

posted on 15 Jul 2013, 09:01 4

16. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)


#switchtomeego

posted on 15 Jul 2013, 09:03 3

18. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


#switchto3310

posted on 15 Jul 2013, 09:08 1

22. GJanee (Posts: 214; Member since: 29 Jun 2011)


#switchyourcomputersoff

posted on 15 Jul 2013, 09:15 4

25. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


#switchoffyourcomputersandgotobed

posted on 15 Jul 2013, 09:31 2

28. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


#switchyourunderwearforfreshones

posted on 15 Jul 2013, 11:07 2

32. Kan_wha (Posts: 88; Member since: 25 Jun 2012)


#switchandgocommando

posted on 15 Jul 2013, 13:09

39. rishav.dravid (Posts: 14; Member since: 09 Jul 2013)


foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

posted on 15 Jul 2013, 13:20 2

42. Reluctant_Human (Posts: 890; Member since: 28 Jun 2012)


Clever word play there rishav. Which 80s detective drama did you write for?

- Public service announcement to everyone. Bad puns don't make you clever or add validity to your statements. For the love of God. Please stop.

* Some comments have been hidden, because they don't meet the discussions rules.

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