The Empire at AT&T Strikes Back-with blanks
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The main problem lies in the maps. AT&T has never been able to refute Verizon's "5 times more 3G coverage" claim and in fact, admits that it is true. The law suits have never been about 3G. The legal battles deal with AT&T saying that the maps are drawn in a way to make viewers think that the company has no coverage in areas where it has no 3G when the truth is that there is coverage in the form of EDGE-a 2.5G network that is not as fast as 3G and has limitations. So when Mr. Wilson says that 300 million Americans are within reach of AT&T's cellular network, well, many of those people can not get 3G service from AT&T. The postcards? Not funny or informative. Most of the places that are mentioned in the AT&T ad are places where the company does have 3G coverage. After all, you would expect New York City, Chicago and Atlanta to be locations where both cellular operators would spend to have the best possible signal. And listen carefully to the copy. Mr. Wilson says the postcards are from places where AT&T has service with no mention made of 3G coverage. By ignoring this, AT&T is actually agreeing with its challenger.
What AT&T needs to do is to stop wasting money on these spots that do nothing but remind viewers why Verizon is the nation's number one carrier, and use the bucks to build out the rest of its 3G network. Once that work is all done, a new ad could be made that shows the new 3G coverage. The only problem is that by then, we probably will be well into competition over 4G.
source: Erictric
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39 Comments
1. hkphooey posted on 20 Oct 2010, 01:44 0 0
That was another weak ad.....hey AT&T, try again....maybe get Owen Wilson instead?
2. BeInspired posted on 23 Nov 2009, 11:34 0 0
AT&T, although you are not my favorite cellular company, but to pick between Verizon and AT&T, AT&T, i am on your side. What verizon is good about is just more coverage, other than that, they are nothing. AT&T, let's kick their ass down soon, Verizon became number one is all because ate Alltel. AT&T, you will have the potention to kick them down, I believe you will have more coverage soon. The USA, total area is constant number(3,537,441 square miles), when you guys meet the same coverage map, that is the time to kick Verizon's ass so hard.
3. nick315 posted on 23 Nov 2009, 11:39 0 0
BeInpired is obviously a tard, because AT&T Doesn't work ANYWHERE, DROPPED CALLS, CALLS STRAIGHT TO VOICEMAIL, NO SIGNAL, STILL NO SIGNAL, and worst thing, NO SIGNAL
4. VZWEMP posted on 23 Nov 2009, 11:45 0 0
and the only reason AT&T was number one at one point was because of the merge between cingular and at&t. regardless of what devices AT&T has Verizon constantly obtains more customers per quarter, more revenue, MORE awards and most of all more coverage. Oh BTW what is your "favorite" cellular company, if its not Verizon or AT&T. Dont even dare say T-Mobile.
6. BeInspired posted on 23 Nov 2009, 11:47 0 0
again, you are talking about coverage, when the converage is better, no drop calls, with full signal.
11. VZWEMP posted on 23 Nov 2009, 11:55 0 0
what else matters.....COVERAGE! thats what you want out of a cell phone company. the only thing else that really matters second to COVERAGE is CUSTOMER SERVICE (which Verizon beats AT&T at as well and thats a fact. JD Power Associates awards Verizon this damn near every year) the last thing that matters device selection and availability (which is subject to opinion but i feel as though Verizon has a better selection).
16. E-Z DUZ-IT posted on 23 Nov 2009, 12:23 0 0
Has everyone forgotten that the reason verizon sprint and other exist here and should have had a rather easy time advancing a network, is due to the fact the government hacked AT&T into pieces. (monopoly reason).
17. VZWEMP posted on 23 Nov 2009, 12:37 0 0
ummm youre wrong but whatever. the gov't monitors ALL large corporate entities. tell me what exactly the gov't did to hack AT&T into pieces because last time i checked the gov't also made Verizon divest some of its assets during the Altell acquisition. so it goes both ways.
21. Kiltlifter posted on 23 Nov 2009, 13:44 0 0
LOL @ BeConfused The only reason AT&T was the largest before VZW was because of the Merger of AT&T and Cingular to begin with. VZW was number one before that, and was quickly gaining ground to squash AT&T as number one again, the only thing that kept at&T ahead of VZW was the iPhone, and even with the iPhone VZW was gaining on AT&T, so the Alltel merger was inevitable as Alltel's whole point of existence was to compete for a while, then sell to the highest bidder for a profit. Tool!
5. vzw fanman posted on 23 Nov 2009, 11:46 0 0
that was yet again an epic fail commercial. and again, luke wilson doesn't make it any more appealing...verizon's commercials are amazing, especially the one about the reindeer.
7. BeInspired posted on 23 Nov 2009, 11:48 0 0
My favorite cellular company is Docomo, heard of that?
8. BeInspired posted on 23 Nov 2009, 11:50 0 0
The price of verizon is not worth it. recently they raised the ETF again, that is just BS. These days, every cellphone company fight for cheaper price.
9. vzw fanman posted on 23 Nov 2009, 11:52 0 0
so don't leave the company, is as easy as that.
10. BeInspired posted on 23 Nov 2009, 11:55 0 0
Since verizon is so good about, why should it worry about people leaving the company? Raising the high ETF fee, worry about people leaving the company, so there is people joined the verizon, and find out verizon sucks, and leave the company.
14. VZWEMP posted on 23 Nov 2009, 12:11 0 0
for one get you facts straight. the raised ETF is only for advanced devices. people were taking advantage of buy one get one BB promotions and then canceling the line of service. So *boom* you just got a 500 dollar BB for 175 dollars. you sell the BB brand new online for close to 400 sometimes even higher and there you have it. Verizon loses money on a device and you just made a fat profile at Verizon's expense. If someone buys an LG-VX5500 for example the ETF is only 175 BUT if they buy a BB, Droid or another advanced device then its 350. the 175 ETF drops by 5 dollars every month you have service with us and the 350 dollar ETF drops by 10 dollars every month you have service with us. BTW the prorated ETFs is something Verizon started first and other carriers started to implement. so get your facts straight before you post.
15. jundibasam posted on 23 Nov 2009, 12:11 0 0
because the raise in ETF is not about worrying if customers are going to leave, but stopping those who are gaming the system. I like verizon service and wouldn't leave them at all, so i don't have to worry about an ETF but I can see why they did it when customers are taking advantage of their buy one get one free offers then selling the free phone on ebay and canceling the line. that kind of shennanigens is why companies have to take measures like this to stop people who are taking advantage of a company. Everyone jumps on a company for doing something anti-consumer when if you look into it, it actually helps the consumer because verizon can keep offering those kinds of promos and deals by weeding out those who aim to profit or benefit at everyone else's expense.
