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T-Mobile's new ad uses magenta-colored balls to show the growth of its 4G LTE network

Posted: , by Alan F.

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T-Mobile's new ad uses magenta-colored balls to show the growth of its 4G LTE network
The other day, T-Mobile responded to Verizon's widely shown television commercial that uses colored balls to represent Verizon's LTE network. At first, T-Mobile responded in typical Legarian fashion by taking Big Red's ad and turning it into a Pop-up video, revealing information about the data used by Verizon that was not mentioned in the ad. For example, the allegedly independent survey was paid for in part by Verizon, and did not include VoLTE traffic. The latter accounts for 40% of the calls handled by T-Mobile's  network.

T-Mobile also issued the #BallBusterChallenge, which starts February 1st in Seattle. The challenge travels across the country matching up Verizon's network with T-Mobile's pipeline in a series of challenges. Verizon subscribers willing to take the challenge can earn $100 if Big Red outperforms T-Mobile in two out of the three tests (texts, calls and data speed). If T-Mobile wins, the Verizon subscriber will have to humiliate himself by being photographed wearing a silly sign around his neck.

Now, T-Mobile has produced its own balls ad that includes "the rest of the story." Simply put, the ad notes that T-Mobile has added 4G LTE coverage for 100 million Americans over the last two years. During that time period, Verizon added coverage for 5 million Americans. "Verizon didn't tell you that, did they?" asks the voice over announcer.

According to T-Mobile, it now covers 304 million Americans with its 4G LTE signal, compared to the 308 million who are covered by Verizon's 4G LTE pipeline. The ad also mentions T-Mobile's Extended Range LTE signal, which is made up from low frequency spectrum. That allows it to travel farther and penetrate buildings better. Ironically, T-Mobile purchased some of this spectrum from Verizon where it was apparently just sitting inside a desk drawer, collecting dust.

For all of T-Mobile's attacks on the nation's largest carrier, Verizon has been holding strong. It recently announced a churn rate of .96% for the fourth quarter and all of 2015. Last year, Verizon added 4.5 million net new subscribers. T-Mobile should be announcing its Q4 and 2015 numbers sometime next month.

To check out T-Mobile's new ad, click on the video below. Or, you can catch it during today's AFC and NFC Title games.



source: T-Mobile via TmoNews

9 Comments
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posted on 24 Jan 2016, 16:11 1

1. tacarat (Posts: 736; Member since: 22 Apr 2013)


Cherry picked locations and tmo's network team will be up the night before any stops working on the local towers or bringing in supplementary equipment. It's a sucker's bet.

posted on 24 Jan 2016, 16:50 3

2. shiftt (Posts: 333; Member since: 03 May 2015)


Gotta love T-Mobile. (:

posted on 24 Jan 2016, 18:05 1

3. KParks23 (Posts: 590; Member since: 13 Oct 2010)


Im getting tired of all these dumb ass ball commercials!!

posted on 24 Jan 2016, 21:03 1

4. baldilocks (Posts: 739; Member since: 14 Dec 2008)


I'd have to drive 10 miles just to find a T-Mobile coverage area......

posted on 24 Jan 2016, 21:06

5. joeytaylor (Posts: 420; Member since: 28 Feb 2015)


Lucky you....you're close...lol

posted on 24 Jan 2016, 22:06

6. cfprelude (Posts: 137; Member since: 27 Oct 2011)


Love it. knew they had increased their coverage but an additional 100mil. Whew! No wonder I almost always have lte now. What people don't realize is the difference in their speeds vs the other carriers. With vzw I never got more than 32mps down and constantly get 60+ with Tmo in the same areas.

posted on 25 Jan 2016, 10:44 2

7. ShadowHammer (Posts: 95; Member since: 13 Mar 2015)


It's humorous that T-Mobile brags about covering 100 million more people, and then bashes on Verizon only covering 5 million more people.

That means Verizon was already covering 303 million people before they upped their coverage. T-Mobile only covered 204 million before.

Since there are only about 322 million people in the US (end of 2015), it would be kinda hard for Verizon to cover as many additional people as T-Mobile did. Verizon only had to add about 19 million to hit the US population max.

T-Mobile's coverage improvement is impressive, but they should have just talked about that, rather than including a silly jab at Verizon.

posted on 25 Jan 2016, 12:25

8. dcgore (Posts: 226; Member since: 24 Feb 2012)


Yeah, T-Mobile blew it on this commercial. I love it when they say they "ALMOST" cover the same amount of people as Verizon. Well T-Mo...if you ain't first...you're last"

posted on 27 Jan 2016, 11:48

9. PJH_S4 (Posts: 17; Member since: 22 Jan 2016)


The difference between the people Verizon does cover and those T-Mobile doesn't is huge. VzW's coverage area is twice that of T-Mobile's. Those last few Million are much harder to add. :)

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