T-Mobile trolls AT&T with fake CEO quotes in a new press release
T-Mobile's CEO John Legere has never shied away from being a more... untraditional and even shocking figure. Legere is obviously a firm proponent of the maxim that there is no such thing as negative press. So, he has routinely used foul language in announcements and has never shied away from taking shots at AT&T, including a bit of trolling in a new press release.
The press release is tellingly titled, "T-Mobile and Americans Everywhere Celebrating As AT&T Dismantles Death Star, Joins Un-carrier Revolution", and subtitled "AT&T’s 'Up to $450' Customer Buy-Back Promotion Heralded as Greatest T-Mobile Trial Offer in History". It is an absolutely absurd press release that even goes as far as to include fake quotes attributed to AT&T CEO Ralph de la Vega:
Call it an awakening, but I felt it was time to really stir things up and put the customer first for a change. And by “customer” I’m referring to our former customers who switch to T-Mobile, because our current customers don’t really qualify. If for any reason you don’t love T-Mobile’s 4G LTE network, which is now faster than ours, we’ll actually pay you up to $450 to come back to AT&T, I kid you not.
And, of course Legere can't help but hammer home the point saying that AT&T's Buy-Back Promo is "affirming" for T-Mobile, proving that the carrier "must be doing something right". The press release then rounds it all out with Chief Marketing Officer Mike Sievert quoted as saying, "AT&T has helped put this Un-carrier consumer movement into overdrive" by giving customers a "risk-free" trial of T-Mobile.
What do you guys think: the right amount of snark, or is this over the line?