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T-Mobile trolls AT&T with fake CEO quotes in a new press release

Posted: , by Michael H.

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T-Mobile trolls AT&T with fake CEO quotes in a new press release
T-Mobile's CEO John Legere has never shied away from being a more... untraditional and even shocking figure. Legere is obviously a firm proponent of the maxim that there is no such thing as negative press. So, he has routinely used foul language in announcements and has never shied away from taking shots at AT&T, including a bit of trolling in a new press release.

The press release is tellingly titled, "T-Mobile and Americans Everywhere Celebrating As AT&T Dismantles Death Star, Joins Un-carrier Revolution", and subtitled "AT&T’s 'Up to $450' Customer Buy-Back Promotion Heralded as Greatest T-Mobile Trial Offer in History". It is an absolutely absurd press release that even goes as far as to include fake quotes attributed to AT&T CEO Ralph de la Vega:

Call it an awakening, but I felt it was time to really stir things up and put the customer first for a change. And by “customer” I’m referring to our former customers who switch to T-Mobile, because our current customers don’t really qualify. If for any reason you don’t love T-Mobile’s 4G LTE network, which is now faster than ours, we’ll actually pay you up to $450 to come back to AT&T, I kid you not.

And, of course Legere can't help but hammer home the point saying that AT&T's Buy-Back Promo is "affirming" for T-Mobile, proving that the carrier "must be doing something right". The press release then rounds it all out with Chief Marketing Officer Mike Sievert quoted as saying, "AT&T has helped put this Un-carrier consumer movement into overdrive" by giving customers a "risk-free" trial of T-Mobile.

What do you guys think: the right amount of snark, or is this over the line?

source: T-Mobile

22 Comments
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posted on 28 Jan 2014, 20:10 3

1. Qbancelli (Posts: 63; Member since: 11 Mar 2010)


I think AT&T is finally giving money to the mobile tech sites.

posted on 29 Jan 2014, 01:20

15. Miracles (Posts: 522; Member since: 31 Aug 2013)


Hehehe :D

posted on 28 Jan 2014, 20:16 3

2. N.Reynolds (Posts: 257; Member since: 15 Feb 2011)


T-Mobile trolls themselves with a terrible network.... It's like anything in life, you get what you pay for. I may pay a little more for VZW but I have had LTE since 2011 and never have network issues. Ever. AT&T isn't my favorite company but it's starting to bug me how much T-Mobile thinks they are the best when they are far from it. Someone needs to put them in their place soon.

posted on 28 Jan 2014, 20:25 3

3. bigdawg23 (Posts: 382; Member since: 25 May 2011)


I am with you. I have AT&T(VZW had coverage issues for me). AT&T works great for me. I travel all over the Midwest and when you leave large cities T-Mobile goes to Edge or no service. Yes AT&T has some EDGE left in Wisconsin and Iowa but is shrinking quickly.

As for the CEO, in my company we never take cheap shots and make up garbage about the competitor. Instead we show how we do things better. AT&T just needs to start an AD campaign that says sure we cost more but lets show a map overlay on where T-Mobile goes to hell.

posted on 28 Jan 2014, 20:25 4

4. ohhcheezy (Posts: 2; Member since: 05 Nov 2013)


I agree I have AT&T and have LTE everywhere i go. T-Mobile screwed me by trying to make me pay $408 when I returned the device. It took them 2 months to fix this. My rule is coverage > price.

posted on 28 Jan 2014, 21:54 5

8. elitewolverine (Posts: 1709; Member since: 28 Oct 2013)


Where I lived, Verizon had poor coverage for quite some time. It is called growing pains. Verizon has been around longer with more cash and bought a significant portion of the cmda spectrum that they did not create themselves. That doesn't down play them, just that they have been pushing the coverage for awhile.

My favorite though is our speedtest.net iPhone 5s lte Verizon speeds topping out at 3Mbps, sorry that just doesn't cut it when my 4g tmo phone hits 8Mbps in the same location.

But it is a different experience for all and the best part is we have choice. TMO in your area sucks, so you call it trolling. Verizon in my area, lte blows and is 'worthless' when I can get 4g faster speeds and LTE to blow Verizon to nothing when your hitting 15 down and 13 up for TMO.

To each his own, and I love post like yours as if somehow everyone has your same experience with TMO service.

posted on 28 Jan 2014, 22:57 1

10. alouden (Posts: 204; Member since: 18 Oct 2011)


You're probably right. However, I have had good luck with T-mobile here in DC/Baltimore. In NC (Outer Banks) the service was good enough only for emails and maybe a facebook post. Thirty minutes (if that) outside Baltimore and I could not even download emails and could not make calls. They gamble that most of us are in or near major metro areas where they have good coverage. Strangely, their service was really really good when I was roaming in Jamaica. And I didn't pay for it.

posted on 28 Jan 2014, 23:46 1

13. Commentator (Posts: 2435; Member since: 16 Aug 2011)


T-Mobile's been great in the Twin Cities area. So far I haven't had any speeds lower than 15 Mbps (night-to-day coming over from Sprint) and they've usually been over 30 Mbps.

Granted, I almost never travel to rural areas, but that's my prerogative anyways. I'll take data speeds and price over coverage.

posted on 28 Jan 2014, 20:31 2

5. AstronautJones (Posts: 268; Member since: 01 Aug 2012)


Same here. Ask any T mo customer in Indy. Sucks.
ATT has great LTE coverage in INDY area.

That being said, I hope T Mo does put pressure on AtT and VZW. Competition always benefits the consumer.

posted on 28 Jan 2014, 20:35 3

6. E.S.1 (Posts: 291; Member since: 14 Sep 2013)


I agree...I pay more for ATT just because of the coverage that's it. Wherever I go I have LTE.
My friends with T-Mobile pay less but sometimes even their text messages are hit or miss...

posted on 28 Jan 2014, 20:41 3

7. sun0066 (Posts: 77; Member since: 12 Feb 2011)


I had att excellent coverage but I had to look how much data I was consuming to avoid overages , now I have t mobile , coverage is great at least in Miami and I don't have to look how much data I am consuming so I use and keep using data , no worries so I am happier now

posted on 28 Jan 2014, 22:29

9. tfcat (Posts: 1; Member since: 28 Jan 2014)


Any press is good press is definitely true. As for Verizon wireless go to their store in Cupertino California and run a speed test .... A whopping 200kb per second, no kidding, right next to the Apple campus, same thing near Google in mountain view. Yes T-Mobile is better in certain areas and will be improving from their donations from ATT and their Verizon acquisitions they might become a real contender. At least he is giving those people who have been duped by other providers an opportunity to leave. .... You have to question any provider that has a return policy half as long as their bill cycle. Let the buyer beware. As a consumer your first question should be to have your sales Representative explain how they get paid and ranked, if they pause you should leave...

posted on 28 Jan 2014, 23:22

11. bugsbunny00 (Posts: 1129; Member since: 07 Jun 2013)


this is some at&t party in here where are tmo/vzw fanz? and lets not forget to invite sprint..

posted on 28 Jan 2014, 23:34

12. hurrycanger (Posts: 1189; Member since: 01 Dec 2013)


My suggestion: only choose T-mobile if you don't travel a lot and you live in a major city where T-mobile has good coverage over. There is a reason T-mobile is still way down there comparing to the other 3 big guys.
I personally really enjoy being with T-mobile. I'm still with the old plan which gives my family of five 1000 weekday-to-other-carriers minutes, unlimited text, and 2gb of high speed data. Only $22 per person a month. You can't beat that xD

(Yea, just joining into the discussion everybody is having here...)

posted on 29 Jan 2014, 00:26

14. czarniko253 (Posts: 12; Member since: 07 Jan 2014)


I call bs, i I travel to some small towns for work and I can still use tmo. If you cant get a signal, either you have a crappy phone, you live in a cave, or you have it on airplane mode.

posted on 29 Jan 2014, 01:26

16. SprintGuy26 (Posts: 66; Member since: 21 Mar 2011)


t-mobile in my area has sum crazy speeds, speeds are around 40Mbps no joke!!!...i have sprint right now and they are soooo bad...tmobile only been working on LTE for like 6 months or so and they already got more coverage than Sprint AND AT&T!!! tho vzw got more coverage than all 3 carriers BUT their speeds are crap..i think it was around 5Mbps which is really sad cause tmobiles HSPA is just as fast or faster than vzw LTE

posted on 29 Jan 2014, 07:12

19. troutsy (Posts: 275; Member since: 17 Feb 2012)


What would you be unable to do because VZW "only" provides 5Mbps?

posted on 29 Jan 2014, 18:13

21. SprintGuy26 (Posts: 66; Member since: 21 Mar 2011)


well paying over $100 per month only to get 5Mbps is a rip off! ive seen smaller carriers having LTE speeds in the teens ..12-15Mbps with HALF the cost of vzw...please dont say anything about coverage because its not about that its about speeds

posted on 29 Jan 2014, 05:18 1

17. papss (unregistered)


This guy looks like the crypt keeper on tales from the crypt. That forehead is like a five head

posted on 29 Jan 2014, 06:31 1

18. mschmal (Posts: 12; Member since: 01 Sep 2011)


I was just on a cruise vacation to Mexico, Grand Cayman, and Jamaica. I had free 3G data coverage in all 3 places on T-mobile. Also, WiFi Calls are free. 4G pass is $25 for 7 days. Non-WiFi calls to the US are $0.20/min. Also T-Mobile has great customer service if you get the American call center. When you call customer service and you are prompted for reason of call just say, "Cancel Service." You'll go right to the highly trained peeps in the US.

posted on 29 Jan 2014, 10:23 1

20. EclipseGSX (Posts: 1611; Member since: 18 Oct 2011)


This dude really hates AT&T lol

posted on 29 Jan 2014, 22:50

22. crneedham1013 (Posts: 1; Member since: 29 Jan 2014)


Here's what I have to say about all this mobile war going on. Now let me just start off by saying I do have Tmobile currently. I'm not saying there the best carrier because sometimes I don't get signal but that's like when I'm in the mountains or in a tunnel. Ive tried all the carriers and I have to say by far I'm pleased with Tmobile. With ATT and Verizon you get a stupid cap that drives me bug nuts because I go over 10gigs a month. Sprint goes waaaaay to slow. I have jump so I get to upgrade every sixth months, and insurance along with it. Plus my global data is free. And the best part is I have unlimited. Now think about this if Tmobile is pulling all these customers away, then there making a big profit which only entitles, in my opinion that Tmobile will end up on the top of all this. I have either 4gLTE or 4G everywhere and its always 20Mbps or above. I think the only way to find out like they're telling everyone to do is to switch to them and if you dont like them switch back. Its a big gamble on there part and I think there really switching up the game. I mean Verizon Edge, and ATT Next? They got those to compete with Tmobile. So its clear Tmobile is doing something right.

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