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T-Mobile sues AT&T over Aio logo

Posted: , by Alan F.

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T-Mobile sues AT&T over Aio logo
Back in 2011, AT&T had to back off from its deal to buy T-Mobile due to pressure from the U.S. government. Since then, there have been bad feelings between the nation's second largest carrier and its fourth largest. Who could forget T-Mobile's outspoken CEO John Legere calling AT&T's network "crap" in Las Vegas during CES this past January. AT&T responded with a full-page ad saying that T-Mobile's network drops twice the number of calls as AT&T's network does. According to AT&T, its rival has twice the number of failed calls and has 50% slower download speeds (at the time of the ad last January).

Legere's hilarious tweet

Legere's hilarious tweet

The battle between AT&T and T-Mobile is heading to court. T-Mobile is suing AT&T over the logo the latter is using for its pre-paid Aio Wireless service. The  logo, in the same magenta color that is associated with T-Mobile, was purposely designed with that color in mind to confuse consumers into thinking that Aio was T-Mobile, claims the latter. As it turns out, T-Mobile has trademarked the shade of magenta used on its logo.

While we are not taking sides with this one, we have to give T-Mobile CEO John Legere a thumbs up for his hilarious tweet on the matter. If we had to pick one executive in the industry to keep an eye on, it would be Legere. Willing to thumb his nose at the conventional it should be interesting to watch what he does with T-Mobile over the next few years.

"AT&T's subsidiary's use of magenta to attract T-Mobile customers is likely to dilute T-Mobile's famous magenta color trademark, and to create initial interest [and] confusion as to the source or affiliation of AT&T's subsidiary's business."-T-Mobile's legal filing

Turning back to the legal action in hand, this is what you might call a nuisance suit, filed just to let AT&T know that T-Mobile is there. We would be very surprised if this legal action isn't settled between the two carriers before it gets even remotely close to a courtroom. Of course, both sides could decide to let Judge Judy sort it out. Aio (which stands for "All in one") is available at the moment in Texas, Georgia and Florida and the suit was filed in U.S. District Court in Texas.

T-Mobile's suit says that consumers might confuse Aio with T-Mobile

T-Mobile's suit says that consumers might confuse Aio with T-Mobile


source: FierceWireless via Phandroid

15 Comments
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posted on 28 Aug 2013, 23:31

1. clevername (Posts: 1428; Member since: 11 Jul 2008)


Shut the front door!!! I can trademark any color and sue someone for it?!

lame these guys need to grow up.

posted on 28 Aug 2013, 23:49 8

4. -box- (Posts: 3784; Member since: 04 Jan 2012)


If apple can do it for rounded corners...

posted on 29 Aug 2013, 01:19

8. xDrizzyXx (Posts: 62; Member since: 28 Jun 2011)


thank you. If apple can do rounded corners, then this is viable by me. Go T-Mobile!!! Oh and also in the article it says AT&T responded to Legere's comments at CES by a full page ad, if I recall correctly, wasn't it T-Mobile who did the ad first? Then AT&T responded.

posted on 29 Aug 2013, 12:04 1

12. SavageLucy42 (Posts: 211; Member since: 24 Mar 2011)


There is a specific Pantone color that's referred to as "Barbie pink". So yeah you sort of can.

posted on 28 Aug 2013, 23:48

2. PapaSmurf (Posts: 8240; Member since: 14 May 2012)


Oh come on T-Mobile. You seriously trademarked a color? Really?

posted on 29 Aug 2013, 00:06 3

6. zennacko (Posts: 234; Member since: 16 Jun 2013)


So what? Apple trademarked a shape...

posted on 28 Aug 2013, 23:48

3. PapaSmurf (Posts: 8240; Member since: 14 May 2012)


Lol at the crayon box tweet.

posted on 28 Aug 2013, 23:52 3

5. -box- (Posts: 3784; Member since: 04 Jan 2012)


Why didn't AT&T use orange, or a nice aqua or something different, like silver? AT&T is blue, vzw red, sprint yellow, cricket green, etc.

posted on 29 Aug 2013, 00:44

7. adamross55 (Posts: 14; Member since: 23 Apr 2012)


Its not even the exact same shade of magenta. Its a completely different shade, as explained by Android Police.

posted on 29 Aug 2013, 06:22

9. pookiewood (Posts: 582; Member since: 05 Mar 2012)


The shade is different, I'm a color geek just ask my wife, but I love that tweet! Haha!

posted on 29 Aug 2013, 11:02 1

10. Exile SS (Posts: 40; Member since: 07 Oct 2010)


I'm trademarking the letter "E" anyone using it (written, verbally, or otherwise) without my written permission will be sued!!!
Seriously though this sue happy nation is getting way out of hand....

posted on 29 Aug 2013, 11:37

11. pookiewood (Posts: 582; Member since: 05 Mar 2012)


Ahh how dar you do that? How ls am I supposd to spll nigma, gg or outrag?

posted on 29 Aug 2013, 12:09

13. skymitch89 (Posts: 1056; Member since: 05 Nov 2010)


I would try and use the AIO to my advantage if I were T-Mo. I'd put an ad or something out there that says something like "Wanna know the truth about AIO? Come see a T-Mobile store for details" to try and get customers to come into the T-Mobile stores.

posted on 29 Aug 2013, 18:35

14. networkdood (Posts: 6267; Member since: 31 Mar 2010)


Wow, T-Mobile takes a page from Apple's litigious playbook...pathetic.

posted on 08 Feb 2014, 15:12

15. jake85012 (Posts: 2; Member since: 08 Feb 2014)


If Legere would spend as much time trying to make his ghetto network better as he does putting others down and blowing smoke up our asses....................

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