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T-Mobile staff instructed to "sell against the iPhone" from Sept 21st, still no iPhone for the carrier this year

Posted: , by Victor H.

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T-Mobile staff instructed to
T-Mobile is the only one of the four biggest nationwide carriers that still doesn’t have the iPhone and it seems that this year its iPhone-less situation won’t change. Despite a huge loss of customers last quarter, T-Mobile obviously couldn’t settle with Apple and chances are wasn’t ready to invest a huge sum upfront just to get the iPhone.

Why do we think so? A memo leaked to TMoNews states explicitly that staff is getting training materials on how to “sell against the iPhone” from September 21st, the rumored date for the next iPhone launch. Now, it’s hard to believe that a carrier with the iPhone would be conducting a training focused on selling against the device, and hence the conclusion T-Mobile is not getting it this year.

So far, the weird AWS spectrum that T-Mobile uses for its 3G network has been the reason why the iPhone isn’t compatible with the carrier, and only works as a 2G device.

Still, on the bright side of things T-Mobile’s failed deal with AT&T is bringing more AWS spectrum, allowing TMo to build its own LTE network in 2013. If there is an LTE iPhone as many hope, the earliest it’d come now seems reset for next year.

source: TMoNews

T-Mobile staff instructed to "sell against the iPhone" from Sept 21st, still no iPhone for the carrier this year

21 Comments
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posted on 28 Aug 2012, 02:41 4

1. MoonlitTear (Posts: 35; Member since: 09 Jun 2008)


I do not understand this. I am not some iOS fanboy or any fanboy, but having the iPhone on t-Mobile is an option. More options are better for the consumer... This is ridiculous.

posted on 28 Aug 2012, 04:27 1

5. MeoCao (unregistered)


Apple uses Tmo as an example to put pressure on other carriers. Apple's message is: "see what will happen w/o the iPhone".

So the carriers must keep subsidizing the iPhone or else.

posted on 28 Aug 2012, 08:49

11. -box- (Posts: 3565; Member since: 04 Jan 2012)


More options can be good, unless it's a) overwhelming b) a bad business decision (see sprint) c) something that's been against the company's better interests for a while and d) would require significant change to the infrastructure to support it (current iphone incompatible with current 3G/4G T-Mobile bands)

posted on 28 Aug 2012, 02:49 14

2. richardyarrell2011 (banned) (Posts: 510; Member since: 16 Mar 2011)


Tmobile doesn't need the iphone. The future is bright for Tmobile..

posted on 28 Aug 2012, 04:28 1

6. MeoCao (unregistered)


I hope so, but the fact is Tmo is losing lots of customers.

posted on 28 Aug 2012, 08:49 1

12. -box- (Posts: 3565; Member since: 04 Jan 2012)


When they introduce the Unlimited everything on 9/5, I don't think they'll have such a hard time keeping them, as long as phone pricing stays reasonable

posted on 28 Aug 2012, 09:52 1

15. sithvenger (banned) (Posts: 371; Member since: 25 Aug 2012)


Then y do they want it so bad

posted on 29 Aug 2012, 13:41

21. archangel9 (Posts: 230; Member since: 07 Feb 2010)


It is bright for tmobile.Who needs the iphone or Apple,except the fruit I like to eat. Anyhow they're getting the GN2 and I'm jumping from Sprint ASAP after 9/30 because their customer service sucks a$$!!

F#(% Apple and their fans too!!Samsung all the way

posted on 28 Aug 2012, 03:08

3. Deepan15 (Posts: 2; Member since: 28 Aug 2012)


Its high time TMO gets the iPhone into its portfolio. Huge subscribers churn and bigger players like AT&T and Verizon gaining from iPhone makes it quite clear that consumers have a preference towards the Apple device. It is sad on TMO's part of not having the signature Apple device and the above leak " instructing its staff to sell against iPhone" denotes that the waiting for iPhone will continue long for TMO subscribers.

posted on 28 Aug 2012, 06:20

9. MeoCao (unregistered)


Apple needs an example so there will be an odd man out. I guess Tmo is the smallest among the big 4 and Apple does not need it as much as Verizon or Sprint or ATT. Then Apple will put forward ridiculous demands and naturally Tmo cannot accept. Apple does not need it anyway.

posted on 28 Aug 2012, 08:51

13. -box- (Posts: 3565; Member since: 04 Jan 2012)


T-Mobile has a solid posistion: unlimited everything in a few days which only Sprint can currently rival, no need to share data across devices, reasonable rates, and relatively decent subsidized equipment prices considering the monthly cost.

posted on 28 Aug 2012, 03:13 7

4. TylerGrunter (Posts: 781; Member since: 16 Feb 2012)


If they get the iPhone they'll end up like Sprint, not losing customers but losing money big time due to the royalties Apple ask of them to sell the phone in the US.
My personal opinion is that they are better without.

posted on 28 Aug 2012, 04:32

7. Deepan15 (Posts: 2; Member since: 28 Aug 2012)


Agreed Apple commands a high subsidy and that would be a dent on TMO's operating margins, but given high data usage of iphone users, data revenues will increase for TMO in the longer run. And, once you get new subscribers into your kitty, TMO can come up with various promos n plans to milk out cash from them.

posted on 28 Aug 2012, 06:04 2

8. Aeires (unregistered)


Unlimited data and other great phones makes them fine without it. TMo is doing what Sprint should have done, build their network first, not spend massive money on a phone that's not going to help you for several years.

posted on 28 Aug 2012, 06:25

10. cdgoin (Posts: 355; Member since: 28 Jul 2010)


What I don't get is why MS, doesn't pair with them and make them THE Windows Phone carrier with the best Windows Phones. Instead, MS goes with AT&T who is so married to the iPhone they don't seriously support Windows Phone in the stores.. Ads, and marketing that MS buys yes, lip service from their CSs' sure, but NOT from the actual sales people AT the STORE.. I have checked and often.

If MS really wants a store to SELL the Windows Phone, they need to go to T-mobile.. when they were selling the Radar and the 610 the sales people were really knowledgeable and the first thing you saw in the store was the big Windows Phone Display.. but at AT&T who had the premium phones, they were stuck in a corner ignored by the sales people.

Until MS gets that both are doomed.

posted on 28 Aug 2012, 09:23

14. -box- (Posts: 3565; Member since: 04 Jan 2012)


I agree, excepting the Lumia 900. That was (and still is, in some instances) everywhere in the stores. Granted some reps will still push Android and iphones, but not aggressively, as they know that there is a hefty commission for the Lumia.
T-Mobile has had a decent lineup for its WP series (HD7, despite its flaws, was a very appealing phone), and has been a bastion for Nokia, and should be rewarded as such with their best phones. AT&T, vzw, and sprint can then do what they do with the Galaxies and Ones and such: everyone has the same phone with minimal tweaks for each carrier

posted on 28 Aug 2012, 12:08 1

16. minteke (Posts: 30; Member since: 27 Jul 2012)


Nice done, T-Mobile! All honest people should boycott those raiders.

posted on 28 Aug 2012, 13:05 1

17. SugarShockFrantic (Posts: 66; Member since: 05 Jul 2012)


i have tmo and i personally love it becuase they dont have a iPhone they dont need it

posted on 28 Aug 2012, 21:43

20. meowcenary (Posts: 187; Member since: 13 Apr 2012)


I am currently a t-mobile user as well and find that they are comparable to the other telecomm providers. However what you think t-mobile does not need is your take. However from a business stand point, it becomes a real issue. Thus far ATT, VZW, Sprint, and prepaids have ye ol' Iphone. Many of my friends and associates that are on t-mobile's network are using unlocked iphones. So it speaks volumes regarding ye ol' iphone. Sure the data aspect is slower, however they do not care and all they care about is ye ol' iphone.

As for me I love my WP phone and wish that HP would stop being idiots and put webOS to good use. It is a very good OS as well.

posted on 28 Aug 2012, 13:52 1

18. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


T-Mobile is a smart carrier, focused on improving its network first.

Sprint is a dumb carrier, focused on getting "The best phone" (the Iphone)

People are dumb.

Sprint gains customers, T-mobile loses customers.

Certainly there is a correleation.

posted on 28 Aug 2012, 21:03

19. meowcenary (Posts: 187; Member since: 13 Apr 2012)


Exactly how is T-mobile improving its network? HSPA/HSPA+ speeds are very good in areas with low obstructions that cause signal issues. I live in San Francisco and 80% of the time I am humming alone. I do not see any improvements in their network. I assume the next step, is developing their LTE protocol. Once it's live and operating on much of our nations cities. It's off to the next network protocol arms race.

Yes Sprint made a dumb move with Nextel. However it is still too soon to tell if Sprint made the right chose with the Iphone. Short term it looks like Sprint (Hesse) was a fool, long term Hesse just might be brilliant.

The bottomline is we are all fools for not voting with our wallets. We take it in the ass and bitch about cost and such. We worship the telcomm provider we use and if something changes. We jump ship to a telcomm provider that we use to hate and now they our are family friend. So go figure with that....

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