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T-Mobile says it has had 15 times its usual trade-ins of BlackBerry models over the last two weeks

Posted: , by Alan F.

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T-Mobile says it has had 15 times its usual trade-ins of BlackBerry models over the last two weeks
A tweet from T-Mobile CMO Mike Sievert reveals that the nation's fourth largest carrier has had 15 times the usual number of BlackBerry related trade-ins over the last two weeks. The genesis for all of this started in the middle of last month when T-Mobile sent out promotional emails to its BlackBerry owning customers, trying to get them to switch to the Apple iPhone 5s.

That led to some back and forth between an unhappy BlackBerry CEO John Chen and T-Mobile CEO John Legere. The latter displayed his usual Legarian wit by saying that he couldn't find Chen on Twitter, but would look for him on My Space.

Eventually, T-Mobile agreed to a trade-in deal,offering $200 in trade for any working BlackBerry that can be used toward the purchase of any phone on T-Mobile's lineup. Those purchasing a new BlackBerry phone received another $50 off. And according to Sievert, the deal was a resounding success for T-Mobile. The trade-in offer ends this Wednesday.

Now let's hope we can get John Chen and John Legere to shake hands and make nice.

Tweet from T-Mobile CMO Mike Sievert reveals the success of the BlackBerry trade-in offer

Tweet from T-Mobile CMO Mike Sievert reveals the success of the BlackBerry trade-in offer


source: @SievertMike

37 Comments
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posted on 03 Mar 2014, 20:47 3

1. fzacek (Posts: 1671; Member since: 26 Jan 2014)


Another sign that BlackBerry's goin' down

posted on 03 Mar 2014, 21:37 3

12. lyndon420 (Posts: 1739; Member since: 11 Jul 2012)


Actually it's a good sign that all fruit phone companies are finally starting to wither and rot.

posted on 04 Mar 2014, 02:22 2

30. Droid_X_Doug (Posts: 5773; Member since: 22 Dec 2010)


I suspect that the BBs weren't all traded for something other than BB. If the current market percentage is predictive, only about 1% of the trades went for new BBs. T-Mo should publish the statistics behind the trades - who got what? The world wants to know.

posted on 03 Mar 2014, 20:48 2

2. Neo_Huang (Posts: 392; Member since: 06 Dec 2013)


"look for him on MySpace"
Well said, Legarian!

posted on 03 Mar 2014, 20:49

3. PootisMan (Posts: 203; Member since: 02 Aug 2013)


Well blackberry is going downhill so it makes sense.

posted on 03 Mar 2014, 20:59 1

4. dontneedtoknow (Posts: 147; Member since: 17 Feb 2014)


I think the new CEO of blackberry is a good hope for them! He seem to admit the problems and hopefully can turn blackberry around! I probably will always stick to iOS or android but I like seeing new things in market and hopefully more competition.

posted on 04 Mar 2014, 00:35 1

29. kanagadeepan (Posts: 668; Member since: 24 Jan 2012)


This is what BB fans told for Heins too...

posted on 05 Mar 2014, 03:52

36. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


No, we all didn't. Most of us knew that Heinz was only furthering the agenda of the two bozos that ran the company before him.

posted on 03 Mar 2014, 21:09

5. _KIRA_ (Posts: 19; Member since: 25 Dec 2013)


I treated myself to nice new Note 3 with this promotion. Traded in an old blackberry pearl that hadn't seen the light of day in years.

posted on 03 Mar 2014, 21:11 2

6. Planterz (Posts: 813; Member since: 30 Apr 2012)


So a better title would be "trade ins OF BlackBerry models" and not "FOR"...

posted on 03 Mar 2014, 21:15

8. Alan01 (Posts: 187; Member since: 21 Mar 2012)


Good point!

Thanks,
Alan F.

posted on 03 Mar 2014, 23:31

26. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


hey how do you know this promo ends wednesday?

posted on 03 Mar 2014, 23:41

27. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


The photo of the tweet from T-mo, wifie. Look closely. :D

posted on 04 Mar 2014, 08:09

33. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


normally I'd be pissed, but I love krillin haha! and yeah I just went to the twitter from the guy above, wednesday it is!

posted on 04 Mar 2014, 15:52

34. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


Haha. Glad you weren't pissed.

posted on 03 Mar 2014, 21:12

7. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


So what we DON'T know: Were people trading in legacy BlackBerry devices for new BB10 devices? Or did they trade in for devices on other platforms. REGARDLESS of what anyone on this site thinks or may post, until someone posts concrete numbers, its just speculation. Hey Alan F: Do you have any concrete numbers, or is this more sensationalist reporting on your part in an attempt to bash BlackBerry like you normally do, prompting the trolls to come out?

posted on 03 Mar 2014, 21:47 1

13. Planterz (Posts: 813; Member since: 30 Apr 2012)


Trolls like you?

posted on 03 Mar 2014, 21:59

15. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


No, trolls like YOU, plant boy.

posted on 03 Mar 2014, 22:13 1

17. Planterz (Posts: 813; Member since: 30 Apr 2012)


In what way am I trolling? You're the one attacking the author and accusing him of bashing and baiting.

posted on 03 Mar 2014, 22:21

18. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


That doesn't make me a troll, moron. That's just me pointing out the obvious. Look at almost any of Alans previous articles on BlackBerry to see what I mean.

posted on 03 Mar 2014, 22:33

19. Planterz (Posts: 813; Member since: 30 Apr 2012)


"Moron". No, you're not a troll. Because trolls don't resort to ad-hominim name-calling attacks, right? They don't follow specific authors waiting to attack them on every chance they get, huh?

Shoo, fly, you bother me. Find something better to do with your time, and maybe you'll find some happiness in you life instead of being an angry, bitter keyboard commando.

posted on 03 Mar 2014, 23:01

23. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


Please remember that you came at me first, name calling and all. I merely pointed out a FACT about Alans BlackBerry articles.You don't like it? I could care less. And yes, you are a TROLL. The SAME THING that you accuse me of doing with Alan, you're doing with ME. So take lonely, girly-boy ass elsewhere and bother someone else who gives two tiny turds about you and your opinions, fake internet thug.

posted on 03 Mar 2014, 23:46

28. Planterz (Posts: 813; Member since: 30 Apr 2012)


Ah, the classic Peewee Herman retort. So clever.

Anyway, I'm through with you. Keep on trolling and thinking you're right, because it seems to make you happy. Keep on thinking your biases and personal vendettas make your opinions "FACT".

Myself, I've got better things to do, like playing with my balls.

posted on 04 Mar 2014, 03:26

31. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


You're STILL on mines, little girl? Still watching and waiting for my response? And you talk about peewee herman? If you had better things to do with your time, you wouldn't still be trying to come at me. Yes, I pointed out FACTS. You wanna come to the aid of your favorite PA author, be my guess. But don't get mad when I keep shutting you down. Now begone, and go play with those raisins you call balls, as you said you're going to do, cakeboy.

posted on 03 Mar 2014, 21:56

14. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


I can't speak for everyone, but my family trade in 3 and didn't get a new BB device. The store we went to didn't even carry a single BB model.

posted on 03 Mar 2014, 22:02

16. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


T-Mobile stores only offer them online now.

posted on 03 Mar 2014, 22:56 1

21. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


Hmm, I see.
Oh, and for your first post up there, I find the Z10 and Q10 way cheaper on ebay and Amazon than on T-mobile website. The gap is about $200-$250 already. So well, I don't think many people would trade in the old Blackberry for a new Blackberry at T-mobile. The price at T-mobile after trade in would be the same or even costlier than the price from eBay or Amazon. The trade-in money can be put into something else, like account credits or toward another phone, which is more worth it. People can still buy the Z10 or Q10 at cheap price anytime they want.
I couldn't answer your question directly, but I think you know what I mean. Trading in to buy a new BB from T-mobile is not a good deal (at all). Not many people should do it anyway.

posted on 03 Mar 2014, 23:12

24. thealphageek1 (banned) (Posts: 942; Member since: 02 Feb 2013)


I agree. They are less costly on Amazon and EBay than on T-Mobile.

posted on 05 Mar 2014, 10:49

37. g2a5b0e (Posts: 2182; Member since: 08 Jun 2012)


http://www.tmonews.com/2014/03/94-of-blackberry-trade-ins-switched-to-other-platforms-during-promo/

posted on 03 Mar 2014, 21:22

10. hurrycanger (Posts: 1120; Member since: 01 Dec 2013)


I wonder how much T-mobile lost during this promotion...
My family traded in 3.

posted on 03 Mar 2014, 23:17

25. Bernoulli (Posts: 1448; Member since: 01 Sep 2012)


how do they know it ends wednesday?? Mr Alan F>?

posted on 04 Mar 2014, 07:34

32. sumwhatrediculous (Posts: 17; Member since: 22 Jan 2014)


YOU WANT TO FIX BLACKBERRY DO IT RIGHT MAKE IT ANDEOIR GIVE ONE A KEYBOARD AND ONE A TOUCHSCREEN AND CALL IT THE NEW BLACKBERRY MAKE IT HIGHT SECURITY BES ENABLED AND GIVE IT A LOW SECURITY MODE ON A SEPERATE HRD DRIVE TO RUN ALL REGULAR APPS TO KEEP THEM AWAY FROM SECURE AREAS

posted on 04 Mar 2014, 16:18

35. ddavis7387 (Posts: 20; Member since: 04 Mar 2014)


I have a Z10 its a good phone, i gave my dad my old Curve 8530 to trade in for a Q10. They ordered the phone online for him he only paid like $200 for a refurbished one. T-Mobiles "non contract" plans are a joke, they are only good if you BYOD. $25 plus $10 a month on their unlimited plan is over $100. If you cancel service the remaining balance on your phone is due, so you may not have to pay any "Early termination fee" but you pay a steep price if you have a newer phone. They get over just because people are scared of the word "Contract" and dont ask questions when they hear "Non contract".

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