During the quarter, on April 12th, T-Mobile started selling the Apple iPhone 5. Not including MetroPCS, the iPhone accounted for roughly 29% of T-Mobile's branded gross customer additions and upgrade smartphone sales. Other smartphones also sold well in the quarter including the Samsung Galaxy S4. The carrier sold 4.3 million smartphones in the quarter, representing 86% of all handsets sold in the period. In the 2012 period, 71% of all handsets sold were smartphones.
As of July 10th, T-Mobile had LTE service up and running in 116 metro markets covering 157 million people. This means that T-Mobile is ahead of its mid-year target of reaching 100 million people. The goal before the end of the year is for T-Mobile's LTE signal to reach 200 million people. T-Mobile also helped MetroPCS double its presence to 30 markets from 15 markets. MetroPCS customers are experiencing data speeds as much as 7 times faster than they previously had before the deal with T-Mobile closed.
For the quarter, T-Mobile reported EBITDA of $1.1 billion. Second quarter revenue rose 7.9% year-over-year led by the strong smartphone sales. With more customers electing to go with the Value and Simple Choice plans (50% as of June 30th), the branded postpaid ARPU dropped in the quarter by 6.5% to $53.60.