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T-Mobile releases “Alter Ego” commercial

Posted: , by Charlene S.

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T-Mobile releases “Alter Ego” commercial
T-Mobile has unveiled the commercial that many of you have been anxiously awaiting (judging by your 'enthusiastic' comments, anyway). In a blog post, Peter DeLuca, senior vice president of brand, advertising, and communications at T-Mobile, explains that Carly will be choosing to sport motorcycle leathers and a 1000 cc Ducati in exchange for her signature magenta dresses.

DeLuca points out that the Ducati is intended to symbolize the speed and capabilities of T-Mobile’s 4G network. While the ad ends with the phrase “No More Mr. Nice Girl”, the spot is actually entitled “Alter Ego” and is intended to serve as a metaphor “for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.”

DeLuca goes on to explain, “The makeover from the girl-next-door to an edgier, more tech-savvy and spirited Carly is synonymous with the evolution of the T-Mobile brand as we continue to push the envelope with device and service innovation to deliver amazing 4G experiences at an affordable price.”

The post finishes by inviting everyone to visit the new T-Mobile Test Drive website that we talked about yesterday, but unfortunately you will just be greeted by a coming soon notice.

While T-Mobile's web dev team gets to work on the Test Drive site, take a look a the new Alter Ego commercial from T-Mobile. Did it meet your high expectations?



source: T-Mobile

24 Comments
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posted on 17 Apr 2012, 17:58 8

1. kshell1 (Posts: 1143; Member since: 05 Oct 2011)


she is one beautiful woman.

posted on 17 Apr 2012, 18:01 4

2. Mark.J.Linskiy (unregistered)


Isn't T-Mobile "4G" not really 4G?

posted on 17 Apr 2012, 18:20 3

3. mas11 (Posts: 1028; Member since: 30 Mar 2012)


There are no real "4G" phones in existance. 4G requires data speeds of 100 Mbit/s. AT&T is the worst offender by calling its 3G iPhones 4G. At least Verizon and other carriers recoginze that their iPhones are only 3G. And the lable their "4G" phones as, "4G Lte."

posted on 17 Apr 2012, 19:54 1

9. dodo1234 (Posts: 36; Member since: 06 Nov 2011)


At&t claims their Iphone has faster data speeds than allthe others, not 4G.

posted on 17 Apr 2012, 20:03 1

11. cnpthe3rd (Posts: 49; Member since: 01 Feb 2009)


actually they claim "only at&t lets your iPhone download 3 times faster" they never actually say faster than what the iPhone is a little faster than the first dial-up modem I had hooked to my PC

posted on 17 Apr 2012, 20:07 2

12. remixfa (Posts: 13903; Member since: 19 Dec 2008)


It was technically apple that sent out the update to all i4s devices that changed the "3g" to "4g". Its a laughing joke. But hey, iphone people already thought that the i4 was "4g" anyways.

Mas,
your definition is old and outdated. Like it or not, the IPCC has changed its definitions to include current LTE,Wimax and HSPA+. It just has to be able to hit 14mb/s theoretical max to be called 4g. So technically the worst offender is actually sprint, who's wimax network only goes up to 12mb/s theoretical.

posted on 17 Apr 2012, 22:10

21. mas11 (Posts: 1028; Member since: 30 Mar 2012)


AT&T iPhones say "4G" in the corner. So AT&T is saying their iPhone is 4G

posted on 17 Apr 2012, 20:11 2

15. Astreo (Posts: 99; Member since: 05 May 2011)


Actually they changed the definition of 4G to suit today's needs so they are in fact "4G" go look it up.

posted on 17 Apr 2012, 20:10 1

14. cnpthe3rd (Posts: 49; Member since: 01 Feb 2009)


no one is "really" 4G we now live in a world where the truth and reality no longer matter companies can say what ever they want as long as it sells stuff
this is the "truth" about 4G

In March 2008, the International Telecommunications Union-Radio communications sector (ITU-R) specified a set of requirements for 4G standards, named the International Mobile Telecommunications Advanced (IMT-Advanced) specification, setting peak speed requirements for 4G service at 100 megabits per second (Mbit/s) for high mobility communication (such as from trains and cars) and 1 gigabit per second (Gbit/s) for low mobility communication (such as pedestrians and stationary users).

Since the above mentioned first-release versions of Mobile WiMAX and LTE support much less than 1 Gbit/s peak bit rate, they are not fully IMT-Advanced compliant, but are often branded 4G by service providers. On December 6, 2010, ITU-R recognized that these two technologies, as well as other beyond-3G technologies that do not fulfill the IMT-Advanced requirements, could nevertheless be considered "4G", provided they represent forerunners to IMT-Advanced compliant versions and "a substantial level of improvement in performance and capabilities with respect to the initial third generation systems now deployed"

posted on 17 Apr 2012, 21:59

20. remixfa (Posts: 13903; Member since: 19 Dec 2008)


you do realize that the definition for 4g was amended after that right? that is so old. quit holding on to the past.

people that continue to whine about it not being "true 4g" just annoy me. let it go. your wrong. you have been wrong for about 2-3 years now since the official rules were changed, and you just need to get over it. hug your dog or something.

"As the most advanced technologies currently defined for global wireless mobile broadband communications, IMT-Advanced is considered as '4G,'" the press release said, "although it is recognized that this term, while undefined, may also be applied to the forerunners of these technologies, LTE and WiMax, and to other evolved 3G technologies (HSPA+) providing a substantial level of improvement in performance and capabilities with respect to the initial third generation systems now deployed.""

http://www.networkworld.com/news/2010/121710-itu-softens-on-the-definition.html

posted on 17 Apr 2012, 18:21 2

4. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


by new 4g standards they are 4g but by common sense standards they are jut 3.5g

posted on 17 Apr 2012, 18:21 6

5. KickRocks (Posts: 108; Member since: 22 Mar 2011)


F the network......I would love to test drive her :)

posted on 17 Apr 2012, 21:28

19. KickRocks (Posts: 108; Member since: 22 Mar 2011)


I really wanna know who was the tool that gave me a thumbs down for my comment.........LMAO!!

posted on 17 Apr 2012, 18:29

6. lubba (Posts: 1310; Member since: 17 Jan 2011)


Good commercial. I like it. Now Just need phone alter ego.

posted on 17 Apr 2012, 19:34

7. Chronos (Posts: 257; Member since: 25 Feb 2012)


The commercials with her before this one were much better.

posted on 17 Apr 2012, 19:43

8. BattleBrat (Posts: 1069; Member since: 26 Oct 2011)


WOW she is gorgeous!

posted on 17 Apr 2012, 19:59

10. cnpthe3rd (Posts: 49; Member since: 01 Feb 2009)


pink, black who cares she is cute in any color, but the "testdrive" series commercials are the biggest crock of $*** in advertising . Yes the black leather is nice and how could I complain about her on that bike, but we "test" the 4g super fast speed of t-mobile by comparing netflix on t-mobile's GalaxyS2 to the sprint iPhone, the AT&T iPhone, and the verizon iPhone well thats a fair comparison of the network speed

posted on 17 Apr 2012, 20:08 4

13. remixfa (Posts: 13903; Member since: 19 Dec 2008)


how is that fair? none of those iphones are anywhere near as capable as Tmobile's S2. They max out at 2mb/s on sprint and vzw, 12mb/s on ATT. The S2 maxes at 42mb/s. Its not even a contest.

posted on 17 Apr 2012, 20:21 2

16. KingKurogiii (Posts: 5589; Member since: 23 Oct 2011)


lolololol, yeah, total fail. xD

posted on 17 Apr 2012, 20:47 2

17. Fhammond (Posts: 6; Member since: 05 Apr 2012)


I agree. I went to the tmobile.com/testdrive website and tested TMo against VZW and they put the Samsung Galaxy S II 4G vs Verizon's 3G iPhone 4s. Not fair at all. I'd love to see them put one of their 4G phones vs VZW's 4G phones and see who wins that battle

posted on 17 Apr 2012, 21:08 1

18. snowgator (Posts: 3205; Member since: 19 Jan 2011)


Yep. Smoked by a T-Mo GS2.

Whatever they need to do. Since it seems the sale of T-Mobile by D.T. has gone to the back burner, they need to do something to get consumers attention and grow in their markets. I also hope they expand, as I would love a T-Mobile option, and they are not in my Burb. If a "little" unfair, online comparison gets people talking, no sweat. Again, I am a big "buyer beware" advocate, and so long as they are not outright lying, a little stacked deck on their own mobile site is fair game.

Lucky Ducati.

posted on 17 Apr 2012, 23:03

22. 714reyesj (Posts: 34; Member since: 01 Apr 2012)


tmobile.com/testdrive
wow really? Comparing their 4G phones to other carriers 3G phones. Why dont they really set it straight and test their phones to other carriers 4G LTE and post up the results.

posted on 18 Apr 2012, 03:28

23. ChangMin2012 (Posts: 87; Member since: 14 Apr 2012)


Dan Hesse needs to be on a Speed bike too... would've been awesome if Sprint's Network Vision commercials had him ride on an awesome bike!

posted on 18 Apr 2012, 04:14

24. niteryda8 (Posts: 19; Member since: 10 Jan 2012)


So T-mobile wants us to go to there website and test their 4g network when in my area they only have 2g service, and less than 30 miles from my house there is 4g service. Now why would I keep your service knowing that for well over a year and a half you have had 4g service that close to me, let alone the 3g service there as well, and have chosen not to do anything about it at all, and i'm suppose to test drive your website for a service you are not even offering me or anyone else who lives in my city who has a contract under you, main reason I never cancelled my Sprint account. My Sprint phone might not have 4g currently either but I always have 3g no matter what, and T-mobile you can't always make that claim, and that is from pure experience, don't spend money on this bull crap ads until you brought that speed to more people who can brag about it for you to bring customers your way. A couple million bucks ain't nothing compared to having a network reach a couple more million new subscribers. So "STFU" and improve you network coverage.

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