T-Mobile has a history of some pretty good one-day offerings like on Father's Day in 2010. As we reported back then, every T-Mobile phone was free with a 2-year contract on that year's Father's Day holiday. The promotion resulted in the carrier having its highest activation yield ever, up to that point. T-Mobile added 99,000 new contract customers on that day alone. This year, T-Mobile repeated the promotion by offeing free phones with a signed 2-year pact on February 11th and 12th for Valentine's Day, as we informed you.
So once again, it would seem that T-Mobile is willing to sacrifice the revenue from selling a few smartphones in return for locking up some new and existing customers for 2 years. That's just speculation of course. Thankfully, September 24th is only a few days away so we don't have too long before we find out for sure what T-Mobile is up to.